“Davidson performs at the highest levels,” mentioned Davidson College President Doug Hicks, “in academics, in athletics, in the arts—in every way. The images we use to represent Davidson should consistently reflect that quality, that level of excellence.”
The school’s visible id, its model, additionally ought to be distinctive, Hicks mentioned: “It should be unmistakably Davidson.”
Davidson, primarily recognized by that single phrase for the reason that Nineteen Eighties, launched a brand new brand that hyperlinks the letters D and C, reflecting the mixed power of the neighborhood. They are paired with the phrases Davidson College and all in the identical fashion of solely designed textual content, derived from chiseled engraving. The look is each daring and basic, reflecting the affect of Davidson’s innovation and custom.
