Described as “original, honest, and fearlessly authentic” it’s straightforward to see why footwear model Clarks has chosen music artist Cat Burns as its latest model ambassador.
Billed as ‘2022’s greatest promoting British feminine artist’, Burns hyperlinks up with Clarks to advertise the still-new Torhill ankle boot for a group that channels “the legendary cool of the Clarks Wallabee mixed with chunky, ‘90s-inspired Big Gripper soles to create new icons for the future”.
Having gone from busking on London’s Southbank to mastering TikTok in lockdown, singing a mixture of her favorite covers and authentic music, she quickly amassed round half 1,000,000 followers in simply three months and now has over 1.3 million followers on the platform.
Burns mentioned of the Clarks Torhill: “My sense of style is really important to me and a true form of expression. I’ve always connected with gender-neutral clothes, and I think that’s why I love Clarks so much – they have that everyday comfort feel but with an iconic vibe. They’ve always been a staple in my wardrobe and out on tour.”
While sustaining hyperlinks to its heritage, Clarks has been very busy dwelling as much as its ‘never standing still’ outlook within the final 12 months with collaborations to enchantment to the younger fashion-conscious buyer.
This contains heritage city subculture model Slam Jam teaming up with Clarks Originals to remodel the Wallabee shoe’s model; a tie-up with retail vogue large Zara updating a few of its traditional designs, together with the Wallabee and Desert Boot; and an additional collaboration with acclaimed designer Salehe Bembury to reinvent the model’s Clarks Lugger underneath the Clarks Original banner.
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