- Alan Breslauer launched Custom Catios in 2017 after building his first cat enclosure within the early 2000s.
- Most catios cost Breslauer’s purchasers between $5,000 and $15,000, however just a few cost over $70,000.
- Breslauer stated he is even seen his catios result in for-sale houses getting greater presents from cat individuals.
Ever heard of a catio? Don’t be purr-plexed. It’s a patio in your feline good friend, and it would simply turn into the subsequent cool amenity in your home.
As of now, there’s solely about 50 builders on this planet who specialize within the indoor-outdoor enclosures. Alan Breslauer, proprietor of Southern California-based Custom Catios, is one in all them.
The 53 yr old bought his unofficial begin within the biz about 17 years in the past, when his two bickering kittens could not share area in his Los Angeles high-rise house. Looking for an answer, he discovered an article about catios, put in one in his home, and at last had some peace.
Today, Breslauer has three cats — they’re named Santos Six Toes, Herbie the Love Bug, and Trey — and is the go-to man on the West Coast for customized cat enclosures. It’s an id he has leaned into whole-heartedly, with the deal with @CatioGuy on Instagram, the place he is snapped up 158,000 devoted followers. Since launching in 2017, Breslauer’s firm has constructed about 400 enclosures, with most purchasers paying between $5,000 and $15,000, however some doling out as a lot as $70,000 or extra, he stated.
And why would not a spendy, doting cat proprietor pay up?
“It’s like retaining a sports activities automobile within the storage,” Breslauer instructed Business Insider. “Cats have all this wonderful tools, and we do not allow them to use it.”
Custom Catios is the cat’s meow when it comes to high quality and pricing, Breslauer famous. There are extra budget-friendly choices on the market, like DIY pamphlets or prefab catios which you can purchase off of Amazon or Wayfair — however these are primarily fancy cages, he stated.
When catios have all of the bells and whistles, Breslauer calls it ‘Cat Disneyland’
Breslauer estimates that 75% of his clientele fall in that $5,000 to $15,000 vary for every build.
For the builds upwards of $15,000, the catio is extra intricate and requires some creativity from Breslauer, however he loves the problem.
“When we put every thing in there, like climbing poles, hiding packing containers, cat ladders, cat steps, spiral staircases, floating steps, loft ladders, we name that ‘Cat Disneyland,'” he stated. “We’re customized and we actually do something that is completely different or distinctive — we bounce at that chance. We wish to do enjoyable issues.” The extra extravagant the catio, the extra likes it will get on social media, Breslauer added.
Some purchasers attempt to push the envelope as a lot as they will. A Las Vegas shopper requested Breslauer to build a catio from their home down a 120-foot run within the yard, with an enclosed walkway behind the pool and towards the grotto so the homeowners might take pleasure in their cat’s firm whereas within the sizzling tub.
“It bought too laborious and we ended up doing it just a little bit wanting the grotto,” Breslauer stated. “That was most likely the craziest request.”
Breslauer would not usually work with homebuilders so as to add catios instantly into the blueprints, however he stated there’s worth in them as soon as your home hits the markets.
“I can not communicate to each home in each scenario, however I’ve numerous purchasers the place they bought their home and moved into a brand new home in LA and so we constructed them one other catio,” he stated. “Uniformly, all of them say that their successful bid for his or her earlier home had been cat homeowners they usually bought greater bids as a result of they liked the catio.”
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