Airbnb is taking themed lodging to the following stage with its new Icons class, that includes a set of stays that supply an immersive expertise centered round music, movie, tv, artwork, sports activities and extra.
The Icons class will debut with 11 choices. These embody two experiences that pay tribute to the Pixar movies “Up” and the soon-to-be-released “Inside Out 2”; a racing-inspired keep on the Ferrari Museum in Maranello, Italy; a re-creation of Marvel Animation’s X-Mansion in Westchester County, New York; a keep within the Minneapolis home as soon as owned by Prince and featured within the movie “Purple Rain”; and a Paris in a single day within the Musée d’Orsay’s clock room.
Other inaugural Icon experiences will give company the chance to satisfy movie star hosts in person, together with a VIP speakeasy go to with comic and actor Kevin Hart; an in a single day hosted by Bollywood legend Janhvi Kapoor in Chennai, India; a lounge efficiency from Grammy-winning artist Doja Cat; a Milan gaming loft expertise hosted by TikTok sensation Khaby Lame; and a tour ride-along with reggaeton star Feid.
A keep in a home re-created from the film “Up” is a part of Airbnb’s Icons assortment. Photo Credit: Ryan Lowry
“We’re creating worlds that company thought solely existed of their creativeness, and now, they’ve the chance to expertise them,” mentioned Jay Carney, world head of coverage and communications at Airbnb.
The Icons class is featured on Airbnb’s homepage, with a countdown device displaying the time till every Icon expertise goes reside. Most Icon stays will likely be free, with others priced at lower than $100 per visitor.
Guests can request to e book an Icon expertise by way of the app, with company who’re chosen granted a “digital golden ticket.” In order to make a request, company should have an Airbnb account with a verified identification, and a few Icon experiences would require different further safety measures, corresponding to a background verify.
According to Airbnb, greater than 4,000 Icons tickets will likely be launched this 12 months.
The inside of the Marvel-inspired X-Mansion in Westchester County, N.Y. Photo Credit: Holly Andres
“Icons are a manner of actually grabbing folks’s consideration and getting them enthusiastic about simply the concept Airbnb is greater than only a place to remain,” mentioned Carney. “We assume that it’ll assist solidify in folks’s minds that Airbnb is a place to go to search out thrilling experiences in addition to locations to remain.”
While the Icons class represents a extra everlasting play for Airbnb, the corporate has dabbled in pop culture-inspired themed stays prior to now, garnering media buzz for experiences like an in a single day keep on the Hobbiton movie set in New Zealand in 2022 and a limited-time revival of its Barbie’s Malibu DreamHouse final 12 months.
