Mars Petcare’s Temptations combines vacation nostalgia with cat antics for a cute advert selling its puree treats.
Created by company adam&eveDDB, the movie recreates a ‘70s-style holiday special. A pair of sisters in glittery outfits sing “Deck the Halls” in front of a studio audience, from a stage covered with Christmas trees and presents.
But their song is interrupted by a tabby pounding on the piano, which their cameraman doesn’t appear to note. The cat provides the tacky present a disapproving glare, however is received over by a deal with, which it blissfully licks up whereas wearing a Christmas cloak.
The advert is a part of Temptations’ year-long “Cats Lose Their Cool” marketing campaign, which performs on cats’ aloof fame. Previous advertisements have portrayed felines as delinquent teenagers, artwork and meals critics, and too trendy to even acknowledge their house owners in public.
In every case, Temptations merchandise are introduced as a approach to excite your “too cool” cat.
“Every cat thinks they’re too cool to partake in holiday fun, but we know that cool exterior will crumble in the face of Temptations creamy puree,” adam&eveDDB artistic director Richard Brim stated in a press release. “Our new campaign is a fitting addition to the ‘Cats Lose Their Cool’ platform—a funny, nostalgic festive spot to prove just how irresistible Temptations treats are to our feline friends.”
Cuts of the advertisements in 40 and 15 seconds will run throughout TV and streaming from Nov. 1 via Dec. 24. The marketing campaign additionally incorporates PR and influencer assist from Weber Shandwick, and natural social content material throughout Temptations’ channels.
Temptations launched a vacation deal with bundle together with hen, tuna and beef liver variations of the lickable cat treats, in addition to the model’s traditional crunchy and comfortable cat treats.
CREDITS
Mars Petcare
Vice president advertising NA: Jean-Paul Jansen
Brand director: Edwin Padilla
Brand affiliate director: Ellora Esbrook
Senior affiliate model supervisor: Annie Pulizzi
