The Swiss Life-owned BIRD building, positioned close to Geneva Airport, turned to Base Design to breathe new life into the company hub. The world company was answerable for redesigning the building’s format, together with crafting a programme of occasions to spice up neighborhood engagement.
Designed by Norman Foster within the modernist architectural fashion, the BIRD building has since grow to be a significant hub for Geneva-based business. However, the building was felt to be outdated and failing to align itself with the wants of contemporary customers.
To fight this, Base Design began by redesigning the building’s general technique and embracing customer-centric growth. With the assistance of Voisins, group8, chef Benjamin Luzuy and the Foundation Apprentis d’Auteuil International, the mission led to a wholesale reimagining of the BIRD’s inside design and restaurant experiences.
One of the foremost transformations because of the mission consists of the work achieved to widespread areas – now thought-about important communication zones for residents. The intention is for these areas to grow to be focal factors of the property.
Base Design’s work additionally extends to translating the BIRD’s new positioning into branding and communication instruments.
