Elon Musk. Photo: Reuters
A business in chaos, disinformation on the rise and advertisers leaping ship. It’s been a nasty 12 months for the CEO of Tesla and SpaceX, however what introduced twitter so far? Is it nonetheless the place the place the information occurs?
On the Big Tech Show at this time, Adrian chats to producer, JJ Clarke, a couple of 12 months that noticed twitter go from the centre of the information agenda to a by-word for controversy.
On October twenty seventh of final 12 months, Elon Musk turned the proprietor of Twitter, overpaying for the corporate with a $44 billion bid. He tried to renege on the deal however the prospect of Twitter suing him, made him comply with via on the deal.
From the start, the billionaire made dramatic modifications, altering the emblem, altering the title, chopping 80pc of Twitter’s workers however this hasn’t been going properly. With promoting income down 55pc 12 months on 12 months and a real menace in Meta’s Threads, in its place with much less disinformation coming on-line within the subsequent few months in Europe.
Equally controversial is Musk’s preoccupation with free-speech, and his reinstatement of right-wing figures akin to former President Donald Trump and Marjorie Taylor Greene.
When requested what it might take for him to go away twitter, Adrian stated “I’ll stop using it when it stops being useful”. He cited the truth that information nonetheless occurs there and there nonetheless must be a viable competitor for him to go away.
You can take heed to the total episode on Independent.ie or wherever you get your podcasts.
