After unimaginable success of 12 months 1, Sport Beach returns to raise the ability of sports activities and athletes on the business–main convention with targeted programming on an important developments affecting the business and tradition of sports activities
Clio Sports, Genius Sports, and VII(N) The Seventh Estate confirmed as model companions of Sport Beach, now located at La Plage du Festival on the famed Boulevard de la Croisette
NEW YORK and CANNES, France, Feb. 5, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger community constructed to rework advertising and marketing, unveiled at the moment the preliminary athlete and model companions confirmed to activate at Sport Beach 2024 (June 17–20), the flagship sports activities business vacation spot on the Cannes Lions International Festival of Creativity (Cannes Lions). In 2023, Sport Beach was constructed for manufacturers, platforms and athletes to faucet into the cultural zeitgeist of sport and discover the ability of fandom. It was the primary time these teams converged at Cannes Lions to discover the dynamic tradition of sports activities business, and to nice success – with practically 40 athletes and drawing over 5,000 individuals.
Sport Beach 2024, which strikes to a bigger location at La Plage du Festival, will build on final 12 months’s success to centralize sports activities’ significance throughout know-how and innovation, international progress, reaching new audiences, media, and meals & wine / spirits. Against the backdrop of the Paris 2024 Olympic Games and EURO 2024 event, Sport Beach will elevate the significance of world sports activities, highlighting how the elevated connectivity between U.S. and international audiences has made sports activities pivotal in driving business for athletes, manufacturers, groups / leagues, and media companions.
“At Sport Beach, our purpose is to foster conversations and curate a setting that may occur nowhere else however right here,” mentioned Chairman and CEO Mark Penn. “We present our company and model companions the area to navigate the challenges and alternatives introduced by the emergence of latest applied sciences and industries inside sports activities and the worldwide communities. Sport Beach is not only about observing these rising developments, however actively participating in conversations that form options and drive the way forward for the worldwide sports activities business.”
Sport Beach Programming Tracks:
- Athlete Creators and New Media – Curated by WNBA legend Sue Bird and U.S. soccer chief Megan Rapinoe, this observe addresses the dynamic shift within the media panorama marked by the emergence of athlete–creators and new media platforms, with a give attention to how athletes use podcasts and video to revolutionize model building and content material distribution in sports activities. As a part of this observe, Sue and Megan will host a stay version of their podcast “A Touch More” from Sport Beach.
- Wine, Spirits, Hospitality – Curated by NBA legend and entrepreneur Carmelo Anthony alongside Asani Swann, longtime business accomplice and co–founding father of VII(N) The Seventh Estate, this observe highlights the rising synergy between sports activities and the wine, spirits, and hospitality sectors, showcasing how athlete-led manufacturers are innovating and reshaping eating and leisure experiences. These discussions and activations at Sport Beach mirror a broader development of athletes venturing into entrepreneurship, particularly inside way of life industries. As a part of this programming observe, Stagwell and VII(N) The Seventh Estate are collaborating on the first-ever Seventh Estate Wine & Spirits Festival to be held at Sport Beach highlighting athlete-leaders within the wine & spirits business.
- Tech & Innovation – The observe will discover the forefront of sports activities know-how, inspecting how rising improvements are revolutionizing how we work together with sports activities. From wearables to AR to knowledge analytics / knowledge visualizations and extra, this observe delves into the mixing of slicing–edge applied sciences in sports activities and gaming, discussing how they improve engagement and produce followers nearer to the motion. These discussions are essential as they mirror the bigger development of know-how’s rising affect in reshaping the business’s future.
- Culture & Community – The Reaching Fans via Culture & Community observe emphasizes the fusion of sports activities, trend, leisure, and way of life, exploring how this mix is important for authentically participating up to date audiences. This observe is more and more related, highlighting the rising significance of cultural engagement in sports activities advertising and marketing and branding.
- Global Reach – The Global Reach observe at Sport Beach will discover efficient methods for manufacturers and athletes to attach and resonate with numerous, worldwide audiences. Discussions will spotlight outstanding examples, such because the Paris Olympics and the FIFA World Cup, to debate the intricacies of world sports activities advertising and marketing, addressing the nuances of various markets, funding alternatives and cultural sensitivities.
Confirmed Athletes to Date
- Carmelo Anthony (basketball) – 10-time NBA All–Star, entrepreneur and philanthropist, Carmelo Anthony has led a storied profession as a 3–time Olympic gold medalist and quantity 9 on the NBA’s all–time scoring checklist. Anthony’s unimaginable profession has continued to pave the best way for his many different business ventures and philanthropic efforts together with his wine property model VII(N) The Seventh Estate, manufacturing firm Creative 7, way of life model STAYME7O, in addition to his work because the co–founding father of The Social Change Fund which goals to assist and put money into essential and well timed points that influence the Black neighborhood.
- Sue Bird (basketball) – A WNBA legend and embellished athlete, Sue has captured 5 Olympic Gold Medals, 4 World Championship Gold Medals, two NCAA Championships, 4 WNBA Championships, and is a 13x WNBA All–Star. Bird stepped into her entrepreneurial spirit and has co–based two corporations – Togethxr and A Touch More, each consistent with her ardour to uplift underrepresented voices and tales via allyship and advocacy.
- Hélio Castroneves (IndyAutomobile) – Hélio Castroneves has over 300 NTT INDYCAR SERIES begins and has scored a record-tying 4 Indianapolis 500 victories. The Brazilian racer can also be a three-time Rolex 24 Hour At Daytona winner and IMSA champion. Castroneves most lately was introduced as minority accomplice to his Indy 500 profitable group, Meyer Shank Racing.
- Justin Jefferson (soccer) – A famend NFL huge receiver and budding icon, Justin Jefferson has rapidly change into a family identify. His Louisiana roots led him to LSU the place he gained the 2019 nationwide championship. Months later, he was chosen by the Minnesota Vikings with the twenty second choose. In his first three years with the Vikings, Justin has achieved a lot of feats: NFL Offensive Player of the Year, First-team All-Pro, Pro-Bowl choice (3x), NFL receptions chief, NFL receiving yards chief, and damaged information set by legends like Randy Moss. Off-field, Justin has starred in a number of worldwide TV commercials and made his signature “Griddy” celebration the most popular dance transfer out.
- Brandon Marshall (soccer) – A prime huge receiver within the NFL for 12 years, he’s redefining what’s means to be an athlete because the creator of the wildly profitable podcast, I Am Athlete (IAA), which tackles important and controversial subjects round sports activities, tradition, and society. Marshall can also be the founder and CEO of way of life wellness model, House of Athlete and HOA+, via which he continues to serve his neighborhood by elevating consciousness and offering access to psychological and bodily well being sources.
- Paul Rabil (lacrosse) – Paul Rabil is a former skilled lacrosse participant and thought of the most effective lacrosse gamers of all time. With his brother and Co–Founder Mike, the Rabils began the Premier Lacrosse League (PLL). Over 4 years, they constructed a league, established a community partnership with ESPN, and struck offers with company companions that embrace Ticketmaster, Cash App, Adidas, BOSE, Progressive Insurance, Champion, Gatorade, Michelob Ultra and extra. In 2022, the Rabils have been government producers on “Fate of a Sport,” an ESPN documentary in regards to the building of the PLL.
- Megan Rapinoe (soccer) – Two-time World Cup Champion and Olympic Gold Medalist, Megan Rapinoe is a fan favourite and soccer legend. A vocal chief in each side of her life, Megan helped lead the USWNT to the 2019 Women’s World Cup Championship scoring among the greatest objectives of the event. Megan is a New York Times’ Best-Selling creator, Time100’s Most Influential People and recent Presidential Medal of Freedom award recipient. At the tip of 2022, Megan and Sue Bird launched “A Touch More”, a brand new manufacturing firm targeted on selling narratives round revolutionaries who transfer tradition ahead.
Brand Partners:
- Clio Sports, which celebrates creativity in sports activities promoting and advertising and marketing around the globe, returns as a accomplice with an expanded Sport Beach presence. This 12 months, Clio Sports will host an unique occasion to current a choose group of athletes with Honorary Clio Sports Awards, a particular recognition given to athletes who’re shaping sports activities tradition via ingenuity and innovation. In 2023, Carmelo Anthony acquired an Honorary Clio Sports Award on the Sport Beach for his impressed creativity on and off the basketball courtroom.
- Genius Sports is the official knowledge, know-how and broadcast accomplice that powers the worldwide ecosystem connecting sports activities, betting and media. Our know-how is utilized in over 150 international locations worldwide, creating extremely immersive merchandise that enrich fan experiences for the whole sports activities business. We are the trusted accomplice to over 400 sports activities organizations, together with most of the world’s largest leagues and federations such because the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX. Genius Sports is uniquely positioned via cutting-edge know-how, scale and international attain to assist our companions. Our revolutionary use of massive knowledge, pc imaginative and prescient, machine studying, and augmented actuality, connects the whole sports activities ecosystem from the rights holder right through to the fan.
- Skip Barber is the world’s largest automotive training and leisure firm providing protected driving academies, racing colleges, and company occasions on the most iconic venues in the United States. The Skip Barber Race Series serves because the ultimate coaching floor for the following era of racers whereas Skip Barber Racing competes in a number of skilled motorsports collection. Our revolutionary OEM packages elevate the best automotive marques and our bespoke company packages build teamwork and acknowledge excellent achievement.
- VII(N) The Seventh Estate, the worldwide property wine model co–based by NBA legend and entrepreneur Carmelo Anthony and his longtime business accomplice Asani Swann, will function Sport Beach’s accomplice for the primary ever Seventh Estate Wine & Spirits Festival.
Stagwell invitations manufacturers, athletes, sports activities leagues/groups, media platforms, journalists, and different events who wish to accomplice on the bottom to achieve out to [email protected] for extra info.
Sport Beach shall be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger community constructed to rework advertising and marketing. We ship scaled inventive efficiency for the world’s most bold manufacturers, connecting tradition–transferring creativity with main–edge know-how to harmonize the artwork and science of promoting. Led by entrepreneurs, our 13,000+ specialists in 34+ international locations are unified beneath a single objective: to drive effectiveness and enhance business outcomes for his or her shoppers. Join us at www.stagwellglobal.com.
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