Stagwell’s (STGW) Sport Beach Activation Will Return to Cannes Lions International Festival of Creativity 2024 with Icons Megan Rapinoe, Sue Bird, Carmelo Anthony, Hélio Castroneves, Justin Jefferson

After unbelievable success of yr 1, Sport Beach returns to raise the facility of sports activities and athletes on the business–main convention with centered programming on an important traits affecting the business and tradition of sports activities

Clio Sports, Genius Sports, and VII(N) The Seventh Estate confirmed as model companions of Sport Beach, now located at La Plage du Festival on the famed Boulevard de la Croisette

NEW YORK and CANNES, France, Feb. 5, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger community constructed to rework advertising and marketing, unveiled in the present day the preliminary athlete and model companions confirmed to activate at Sport Beach 2024 (June 17–20), the flagship sports activities business vacation spot on the Cannes Lions International Festival of Creativity (Cannes Lions). In 2023, Sport Beach was constructed for manufacturers, platforms and athletes to faucet into the cultural zeitgeist of sport and discover the facility of fandom. It was the primary time these teams converged at Cannes Lions to discover the dynamic tradition of sports activities business, and to nice success – with practically 40 athletes and drawing over 5,000 individuals.

Sport Beach 2024, which strikes to a bigger location at La Plage du Festival, will build on final yr’s success to centralize sports activities’ significance throughout know-how and innovation, international development, reaching new audiences, media, and meals & wine / spirits. Against the backdrop of the Paris 2024 Olympic Games and EURO 2024 event, Sport Beach will elevate the significance of worldwide sports activities, highlighting how the elevated connectivity between U.S. and international audiences has made sports activities pivotal in driving business for athletes, manufacturers, groups / leagues, and media companions. 

“At Sport Beach, our purpose is to foster conversations and curate a setting that may occur nowhere else however right here,” stated Chairman and CEO Mark Penn. “We present our friends and model companions the house to navigate the challenges and alternatives offered by the emergence of latest applied sciences and industries inside sports activities and the worldwide communities. Sport Beach isn’t just about observing these rising traits, however actively participating in conversations that form options and drive the way forward for the worldwide sports activities business.”

Sport Beach Programming Tracks:

• Athlete Creators and New Media – Curated by WNBA legend Sue Bird and U.S. soccer chief Megan Rapinoe, this observe addresses the dynamic shift within the media panorama marked by the emergence of athlete–creators and new media platforms, with a concentrate on how athletes use podcasts and video to revolutionize model building and content material distribution in sports activities. As a part of this observe, Sue and Megan will host a stay version of their podcast “A Touch More” from Sport Beach.
• Wine, Spirits, Hospitality – Curated by NBA legend and entrepreneur Carmelo Anthony alongside Asani Swann, longtime business companion and co–founding father of VII(N) The Seventh Estate, this observe highlights the rising synergy between sports activities and the wine, spirits, and hospitality sectors, showcasing how athlete-led manufacturers are innovating and reshaping eating and leisure experiences. These discussions and activations at Sport Beach replicate a broader development of athletes venturing into entrepreneurship, particularly inside way of life industries. As a part of this programming observe, Stagwell and VII(N) The Seventh Estate are collaborating on the first-ever Seventh Estate Wine & Spirits Festival to be held at Sport Beach highlighting athlete-leaders within the wine & spirits business.
• Tech & Innovation – The observe will discover the forefront of sports activities know-how, analyzing how rising improvements are revolutionizing how we work together with sports activities. From wearables to AR to information analytics / information visualizations and extra, this observe delves into the combination of reducing–edge applied sciences in sports activities and gaming, discussing how they improve engagement and produce followers nearer to the motion. These discussions are essential as they replicate the bigger development of know-how’s rising affect in reshaping the business’s future.
• Culture & Community – The Reaching Fans via Culture & Community observe emphasizes the fusion of sports activities, vogue, leisure, and way of life, exploring how this mix is crucial for authentically participating up to date audiences. This observe is more and more related, highlighting the rising significance of cultural engagement in sports activities advertising and marketing and branding.
• Global Reach – The Global Reach observe at Sport Beach will discover efficient methods for manufacturers and athletes to attach and resonate with numerous, worldwide audiences. Discussions will spotlight outstanding examples, such because the Paris Olympics and the FIFA World Cup, to debate the intricacies of worldwide sports activities advertising and marketing, addressing the nuances of various markets, funding alternatives and cultural sensitivities.

Confirmed Athletes to Date

• Carmelo Anthony (basketball) – 10-time NBA All–Star, entrepreneur and philanthropist, Carmelo Anthony has led a storied profession as a 3–time Olympic gold medalist and quantity 9 on the NBA’s all–time scoring listing. Anthony’s unbelievable profession has continued to pave the best way for his many different business ventures and philanthropic efforts together with his wine property model VII(N) The Seventh Estate, manufacturing firm Creative 7, way of life model STAYME7O, in addition to his work because the co–founding father of The Social Change Fund which goals to help and put money into vital and well timed points that impression the Black group.
• Sue Bird (basketball) – A WNBA legend and adorned athlete, Sue has captured 5 Olympic Gold Medals, 4 World Championship Gold Medals, two NCAA Championships, 4 WNBA Championships, and is a 13x WNBA All–Star. Bird stepped into her entrepreneurial spirit and has co–based two firms – Togethxr and A Touch More, each consistent with her ardour to uplift underrepresented voices and tales via allyship and advocacy. 
• Hélio Castroneves (IndyAutomobile) – Hélio Castroneves has over 300 NTT INDYCAR SERIES begins and has scored a record-tying 4 Indianapolis 500 victories. The Brazilian racer can be a three-time Rolex 24 Hour At Daytona winner and IMSA champion. Castroneves most not too long ago was introduced as minority companion to his Indy 500 profitable crew, Meyer Shank Racing.
• Justin Jefferson (soccer) – A famend NFL extensive receiver and budding icon, Justin Jefferson has rapidly turn into a family title. His Louisiana roots led him to LSU the place he gained the 2019 nationwide championship. Months later, he was chosen by the Minnesota Vikings with the twenty second decide. In his first three years with the Vikings, Justin has completed various feats: NFL Offensive Player of the Year, First-team All-Pro, Pro-Bowl choice (3x), NFL receptions chief, NFL receiving yards chief, and damaged information set by legends like Randy Moss. Off-field, Justin has starred in a number of worldwide TV commercials and made his signature “Griddy” celebration the most popular dance transfer out.
• Brandon Marshall (soccer) – A high extensive receiver within the NFL for 12 years, he’s redefining what’s means to be an athlete because the creator of the wildly profitable podcast, I Am Athlete (IAA), which tackles important and controversial subjects round sports activities, tradition, and society. Marshall can be the founder and CEO of way of life wellness model, House of Athlete and HOA+, via which he continues to serve his group by elevating consciousness and offering access to psychological and bodily well being assets.
• Paul Rabil (lacrosse) – Paul Rabil is a former skilled lacrosse participant and regarded among the finest lacrosse gamers of all time. With his brother and Co–Founder Mike, the Rabils began the Premier Lacrosse League (PLL). Over 4 years, they constructed a league, established a community partnership with ESPN, and struck offers with company companions that embody Ticketmaster, Cash App, Adidas, BOSE, Progressive Insurance, Champion, Gatorade, Michelob Ultra and extra. In 2022, the Rabils have been govt producers on “Fate of a Sport,” an ESPN documentary concerning the building of the PLL.
• Megan Rapinoe (soccer) – Two-time World Cup Champion and Olympic Gold Medalist, Megan Rapinoe is a fan favourite and soccer legend. A vocal chief in each side of her life, Megan helped lead the USWNT to the 2019 Women’s World Cup Championship scoring a number of the greatest objectives of the event. Megan is a New York Times’ Best-Selling creator, Time100’s Most Influential People and recent Presidential Medal of Freedom award recipient. At the top of 2022, Megan and Sue Bird launched “A Touch More”, a brand new manufacturing firm centered on selling narratives round revolutionaries who transfer tradition ahead.

Brand Partners:

• Clio Sports, which celebrates creativity in sports activities promoting and advertising and marketing all over the world, returns as a companion with an expanded Sport Beach presence. This yr, Clio Sports will host an unique occasion to current a choose group of athletes with Honorary Clio Sports Awards, a particular recognition given to athletes who’re shaping sports activities tradition via ingenuity and innovation. In 2023, Carmelo Anthony acquired an Honorary Clio Sports Award on the Sport Beach for his impressed creativity on and off the basketball courtroom.
• Genius Sports is the official information, know-how and broadcast companion that powers the worldwide ecosystem connecting sports activities, betting and media. Our know-how is utilized in over 150 nations worldwide, creating extremely immersive merchandise that enrich fan experiences for your entire sports activities business. We are the trusted companion to over 400 sports activities organizations, together with most of the world’s largest leagues and federations such because the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX. Genius Sports is uniquely positioned via cutting-edge know-how, scale and international attain to help our companions. Our progressive use of massive information, laptop imaginative and prescient, machine studying, and augmented actuality, connects your entire sports activities ecosystem from the rights holder during to the fan.
• Skip Barber is the world’s largest automotive training and leisure firm providing secure driving academies, racing faculties, and company occasions on the most iconic venues in the United States. The Skip Barber Race Series serves because the ultimate coaching floor for the following era of racers whereas Skip Barber Racing competes in a number of skilled motorsports sequence. Our progressive OEM packages elevate the best automotive marques and our bespoke company packages build teamwork and acknowledge excellent achievement.
• VII(N) The Seventh Estate, the worldwide property wine model co–based by NBA legend and entrepreneur Carmelo Anthony and his longtime business companion Asani Swan, will function Sport Beach’s companion for the primary ever Seventh Estate Wine & Spirits Festival.

Stagwell invitations manufacturers, athletes, sports activities leagues/groups, media platforms, journalists, and different events who want to companion on the bottom to succeed in out to [email protected] for extra info.

Sport Beach will likely be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger community constructed to rework advertising and marketing. We ship scaled artistic efficiency for the world’s most formidable manufacturers, connecting tradition–shifting creativity with main–edge know-how to harmonize the artwork and science of selling. Led by entrepreneurs, our 13,000+ specialists in 34+ nations are unified beneath a single objective: to drive effectiveness and enhance business outcomes for his or her purchasers. Join us at www.stagwellglobal.com.

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