Irish Distillers-owned Redbreast has launched a chicken feeder version of its 12-year-old whiskey, in collaboration with charity BirdLife International.
Now in its fourth 12 months, the discharge sees the whiskey, which is matured in a mixture of Bourbon and Sherry casks, introduced in a forest-green casing that may double as a chicken feeder. A portion of the proceeds from gross sales will go to BirdLife International to assist its work in chicken conservation.
The forest-green color has been chosen to mirror the plush environments that birds dwell in.
Irish Distillers’ grasp blender, Billy Leighton, stated that the bottles can play “a vital position in offering very important safety and nourishment to birds, making certain their wellbeing, significantly in the course of the colder months’’.
He continued: “Collaborating with BirdLife International continues to be a real pleasure for all of us at Redbreast Irish Whiskey – as we embark on the subsequent chapter, we’re thrilled to introduce one other version of our beloved chicken feeder bottle, this time adorned in a charming forest inexperienced.
“It’s through these feeders, in addition to other efforts such as the support of low-impact farming, the provision of nest boxes and the creation of bird habitats at our whiskey production sites, that we can make a positive impact on our environment and the creatures we share it with.”
The proceeds from final 12 months’s launch raised €70,000 (US$74,000) for chicken conservation in partnership with BirdLife International, whose mission is ‘to create a positive future for all birds’.
Patricia Zurita, CEO of BirdLife International, additionally remarked: “We are thrilled to hitch arms as soon as once more, united in our mission to safeguard the well-being of birds for generations to come back.
“The limited-edition Redbreast bird feeder bottle serves as a symbol of not only our shared commitment but also our heartfelt support for our feathered friends. With each bottle, we take another step towards a brighter future for these magnificent creatures, ensuring they continue to grace our skies and enrich our lives.”
The chicken feeder bottle will probably be available to buy from 1 November in 9 markets, for an RRP of €78 (US$82).
In recent months, Redbreast has recreated a 10-year-old whiskey and added to its Iberian vary.
