Tuesday, April 30, 2024
Tuesday, April 30, 2024
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MessageBird rebrands as Bird; slashes costs to ship the message that it doesn’t “believe in profiting off consumers”

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Amsterdam-based MessageBird, a worldwide communication platform, has formally rebranded as Bird. The unicorn has additionally unveiled new pricing and companies.

The firm goals to revolutionise the business by democratising access to international provider networks and offering prospects with extra worth at a fraction of the cost.

Robert Vis, founding father of Bird, says, “We don’t believe in profiting off consumers. Unfortunately, this isn’t the standard in the market. And companies with non-transparent pricing models charge artificially high markups, passing the cost on to you and pocketing the profit.”

“We don’t think that’s fair. So we’re setting things straight.”

New pricing mannequin

Bird is difficult the established order of non-transparent pricing fashions prevalent out there. Many corporations with opaque pricing constructions go on artificially excessive markups to shoppers, however Bird is dedicated to transparency and equity. 

Bird has introduced a discount in pricing, introducing a 90 per cent low cost on SMS fees via their new messaging APIs.

– A message from our companion –

For instance, if an organization spends $100K on SMS with a competitor like Twilio, it might solely incur $10K with Bird, making communication extra inexpensive and accessible for businesses of all sizes.

Founder Vis says, “We’ve always invested heavily in our infrastructure and efficiency to deliver your messages at the lowest possible cost. And with today’s product launch, we’re going one step further.”

Introducing Bird CRM

Alongside the rebrand and new pricing, Bird is launching Bird CRM, marking a brand new chapter in advertising, gross sales, and funds. 

This complete Customer Relationship Management (CRM) software is designed to streamline communication and cut back prices additional. Bird CRM provides a 40 per cent saving on electronic mail prices in comparison with opponents like Klaviyo or Attentive, and a 90 per cent saving on SMS.

Video credit score: Bird (YouTube)

Bird CRM: Revolutionising buyer interplay

Bird claims that its CRM is ready to vary the sport by consolidating communication channels right into a single, environment friendly software. The platform allows businesses to handle buyer relationships seamlessly throughout numerous channels, integrating cost knowledge with different buyer data.

This strategy simplifies and enhances the shopper expertise, making communication with businesses as straightforward as speaking to mates, claims the corporate. 

Bird’s imaginative and prescient aligns with the altering panorama of the business, recognising the impression of AI and anticipating the subsequent decade’s give attention to infrastructure and functions. 

With the launch of Bird CRM, the corporate is inviting customers to hitch them in realising the “dream: Making Talking to a business as easy as talking to your friends.”

Everything you might want to learn about Bird

MessageBird is a cloud communications platform that connects enterprises to their international prospects. The firm was based in 2011 by Adriaan Mol and Robert Vis.

The firm’s platform and APIs facilitate conversations throughout numerous channels—WhatsApp, Email, SMS, Voice, WeChat, Messenger, Instagram, and extra.

With performance and omnichannel experience, MessageBird empowers data staff to boost productiveness and create participating experiences. 

The firm processes over 5 trillion+ messages, calls, and emails for 29k+ prospects, together with business giants like Google, Facebook, and Uber.

Bird’s journey contains rebuilding SS7* from scratch, securing Mobile Network Codes, and establishing satellite tv for pc connections for SCCP signaling.

*SS7 is a worldwide telecommunication protocol defining data change and management indicators amongst community parts in a Public Switched Telephone Network (PSTN). Nodes inside this technique are generally known as signaling factors.

After bootstrapping for 5 years, becoming a member of Y-Combinator in 2016, and rejecting acquisition provides as much as $2B, the crew stays devoted to reworking how individuals talk with businesses on numerous channels.

Bird’s founder Robert Vis on the acquisition hunt

Recently, Robert Vis introduced through LinkedIn that he’s searching for $0- $5M income corporations with Electronic Money Institution (EMI) and/or Payment Institution (PI) licenses to be acquired. The founder calls this a “once in a lifetime” alternative.

The transfer suggests Bird’s curiosity in increasing its attain and capabilities inside the monetary expertise sector via focused acquisitions. Entrepreneurs assembly the required standards can contact MessageBird through electronic mail at [email protected].

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