The London International Awards, LIA 2024 has introduced the opening of entries with early chook entrants receiving a 25% low cost on customary entry charges till June seventh, 2024.
“The entry discount is our way of offering more opportunities for talent around the world to get recognition,” stated Barbara Levy, President of LIA.
“We are always keen to support greater representation from around the globe. A show becomes more robust when the juries get to see work that is culturally different, but pertinent to its intended audience. Perspectives are then widened and there is a deeper appreciation of creativity. Winning a LIA Statue is great way to turbocharge your career.”
LIA has add two new competitions – Creative Strategy and Direct.
Creative Strategy acknowledges the digging, investigation, artistic drawback fixing and discovery that leads into and conjures up the artistic thought. Strategy drives the invention course of, trying to find contemporary perception and artistic instigation. Strategy works by way of all types of knowledge and hypotheses drawing from tradition, class, human, model and contextual fodder to unlock the artistic alternative. This award will acknowledge that having a robust understanding of the tradition, class, client and model can result in a artistic thought that may result in important affect.
Direct as a medium has been round for a very long time. In reality, David Ogilvy offered AGA cookers door-to-door earlier than he opened his company. Direct Response was his old flame. Granted, it has advanced, however it’s nonetheless an amazing measure of the success of a marketing campaign by way of producing outcomes.
“As the landscape evolves, one thing that remains constant is the need for powerful creative thinking. Judging at LIA ensures that the juries see all the work entered in their Categories. There is no pre-judging, meaning a rigorous judging process that ensures the best work, is the awarded work,” said Terry Savage, LIA Chairperson.
Judging in Las Vegas commences on twenty ninth September and shall be accomplished on seventh October 2024. All rounds of judging take place onsite on the Encore @ Wynn Hotel. Every juror is required to see every bit of labor of their respective classes. These panels resolve on the Gold, Silver, and Bronze Statue Winners, in addition to the Finalists. Each panel, at their discretion, additionally decides on whether or not a Grand LIA shall be awarded.
As there is no such thing as a off-site pre-judging, all judges are totally concerned from the start to the top, so everyone seems to be aware of the ultimate outcomes earlier than they’re revealed.
LIA is one in every of 5 international exhibits included within the WARC Creative 100
To make the most of the 25% low cost, all entries have to be finalized and paid by seventh June. Any bill that isn’t paid by seventh June or that requires any edits, i.e. media uploads, credit or some other adjustments after seventh June shall be re-invoiced on the full price. Standard charges will apply from eighth June till the entry system closes. LIA by no means costs late charges or add charges.
To enter LIA go to www.liaentries.com/submitentr
