JungKwanJang’s new purple ginseng product utilizing edible chicken’s nest / Courtesy of JungKwanJang
By Ko Dong-hwan
Korea Ginseng Corp. (KGC) has launched a brand new well being complement product with edible chicken nests to strategically goal Chinese customers, in accordance with the state-run firm, Wednesday.
The latest product by JungKwanJang, KGC’s label for purple ginseng merchandise, comprises extracts from swallow nests, Iranian pomegranates and purple ginseng extracts in ampoule bottles.
The firm stated swallow nests are significantly common in China and Indonesia for his or her dietary qualities and uncommon availability. The product’s market dimension in China in 2022 was 43 billion Chinese yuan ($6 billion) and it continues rising steadily, in accordance with the corporate. On the nation’s common e-commerce platform Tmall, well being complement merchandise primarily based on the ingredient topped the gross sales rank, in accordance with the corporate.
The firm stated swallow nests are tough to accumulate. Particularly uncommon are a sort constructed by Swinhoe’s storm petrels, which include seaweeds and fishbones, and boast dietary qualities.
“Swallow nests have lengthy been thought-about a delicacy in Chinese delicacies,” an organization official stated. “More lately, they’re utilized in skincare merchandise as they include sialic acid, minerals and collagen.”
The firm has launched the product at responsibility free retailers inside worldwide airports in Incheon and Jeju Island in addition to in main cities. It plans to export the product to China.
KGC has been experimenting with globally identified pure elements which are nutritionally distinctive to create merchandise of its personal. Last May, the corporate launched two merchandise that used elderberries from Austria, velvet antler from New Zealand and black macas in Peru.
