Jade Bird catches up with Atwood Magazine for a chat about her new collaboration with producer Mura Masa, “Burn The Hard Drive,” and discusses the track’s background. Amid private struggles, she perseveres to search out the sunshine once more and use it to shepherd in a brand new musical season.
Stream: “Burn the Hard Drive” – Jade Bird
I’ve realized that my independence is paramount, that my means to like is endless and fulfilling, and that in my artwork I actually have my very own voice and I can’t let that get diluted.
Jade Bird is able to step into a brand new period.
The English singer/songwriter just lately launched the brand new single “Burn the Hard Drive,” an introspective, melodic synth pop collaboration with British producer Mura Masa. It depicts the dissolution of a relationship and the fiery, resolute want to remove the recollections for good.
“This song is about how my engagement ended… how one minute we store precious memories, the next you delete, erase and burn them. It’s a song I never thought I would write,” Bird shares with Atwood Magazine.
The bass line pirouettes across the drums, persuasive however restrained on this splendidly mid-tempo gem, permitting the vocals and manufacturing to shine in equal measure. The flutes and the fluttering keys present an airiness that helps the contemplative, wistful nature of the track. “Burn The Hard Drive” permits us to dwell in our heads a bit bit, to poke round inside and kind via the muddle to search out and maintain onto the issues which have essentially the most that means to us.
It’s too late
Too arduous to make you like me once more
Too many issues that I can’t change
So my coronary heart, it begins to pixelate
There’s no good goodbye
No proper strategy to die
Photos solely remind
So burn the arduous drive
In the track’s video, Bird seems alone in opposition to expansive panorama backdrops that make her a lot smaller as compared, displaying that the world continues to be grand regardless that this portion of your life is perhaps shrinking you down. You can go searching and nonetheless be capable to witness the grandness of life.
In the story of this track, a cherished one step by step loses curiosity.
You aren’t prepared to completely settle for this at first, however you see the indicators approaching. As issues begin to recede out of your management, you resolve to destroy that place inside you the place the recollections lie with the intention to ignite their elimination. It’s a technique of clearing out the load of the ache and nostalgia these recollections go away you with.
But a energy emerges from this fraught state of affairs. You study to turn out to be a greater, fuller model of your self, and transmute the grief into instruments helpful for progress. “I think I’ve learned that my independence is paramount, and that in my art I really have my own voice and I can’t let that get diluted,” says Bird of reexamining herself via the lens of a breakup.
So I
Fall away from you
It’s proof
It solely takes so lengthy
‘Till there’s nothing left to do
But erase moments one after the other
If I had to decide on
There be nothing left to remind me of
You, you, you
In the spirit of clearing out the old to make method for the brand new, Jade Bird has been sharing a few of her old track demos with followers all through the final yr. Making listeners aware about the songwriting course of was necessary to her; it comes from a pure feeling of desirous to share the emotional moments of life with them. “I’m a songwriter, so why on earth would I not be sharing these really emotional moments of my life just because they weren’t on a release schedule?”
The spirit of neighborhood pervades this track from its composition to its accompanying music video. Of working with Mura Masa, Bird tells Atwood Magazine that the collaboration has allowed her to really feel essentially the most understood she’s felt in her entire profession, and describes her working relationship with director and videographer Aries Moross:
“Aries has known me since the very start and shot the ‘Lottery’ and ‘Uh Huh’ music videos [from debut album Jade Bird], so starting a new year with them felt so full-circle and cathartic.”
Now a brand new artistic period begins. Jade Bird is revitalized, her confidence and humor restored, and he or she’s wielding the sunshine to impede the darkness.
She’s trying ahead to getting again out in entrance of audiences to play with a refreshed feeling, free from the heaviness of earlier baggage. She finds inspiration in every part from the brand new Americana wave of music to the lasting connections she feels along with her followers: “The fact that people have stuck with me for that long and have made a memory is so beautiful, I think it’s my favorite part of the job. It genuinely makes me emotional,” Bird shares.
With eyes to the horizon, Jade Bird spoke with Atwood Magazine about “Burn The Hard Drive,” recent developments in her private life, working with music icon Linda Perry, the connection she feels along with her followers and what to anticipate from her new period of music.
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:: stream/purchase Burn the Hard Drive here ::
:: connect with Jade Bird here ::
Stream: “Burn the Hard Drive” – Jade Bird
A CONVERSATION WITH JADE BIRD
Atwood Magazine: Firstly, I need to congratulate you on the discharge of “Burn the Hard Drive”! What had been your favourite issues about collaborating with Mura Masa and Aries Moross on this track and video?
Jade Bird: I feel having these collaborators allowed me to really feel essentially the most understood I’ve in my entire profession. Aries has recognized me because the very begin and shot the “Lottery” & “Uh Huh” movies [from debut album Jade Bird], so beginning a brand new yr with them was simply so full-circle and cathartic.
You talked about in a social media submit concerning the track’s debut that “I think my subconscious knew before I did that (my last relationship) was over. But also, that the ending would be where so much more could begin.” What was happening on the time you had been scripting this, and what have you ever seen has begun within the meantime?
Jade Bird: I feel as I discussed, my relationship was totally crumbling and I used to be in a twister of low vanity and all of these emotions you possibly can think about include that. What’s starting is a artistic period with my mild again, my humorousness and my confidence.
In analyzing the pitfalls of a relationship we frequently find yourself reexamining ourselves via the identical lens. What have you ever realized about your self via the dissolution of your earlier relationship?
Jade Bird: Great query! I feel I’ve realized that my independence is paramount, that my means to like is endless and fulfilling, and that in my artwork I actually have my very own voice and I can’t let that get diluted.
This collaboration brings to thoughts the opening observe, “DKOL,” on 2021’s Different Kinds of Light. Both have digital, ambient-based manufacturing, and are each very completely different out of your different songs. What was the importance of this new avenue, and do you have got a want to proceed incorporating appears like that into your music?
Jade Bird: It’s ironic, that was really made by my ex-fiance in my tiny storage after I had an actual intrigue into the world of ambiance and synthesis. I feel it feels in keeping with what I wished on the time, type of pixelating sounds, however proper now I’m going again to my voice and my acoustic main the best way.
In the track’s video, you’re depicted alone in a number of sprawling areas (driving an extended stretch of highway, roaming expansive fields, in the midst of a number of streets and freeways, standing in a really giant, mostly-vacant car parking zone). Why did you determine to incorporate these scenes?
Jade Bird: We undoubtedly wished to shoot the place I lived, which is now Los Angeles, in order that impressed the areas you see. It was run and gun, a point-and-shoot type of vibe.
How has the connection together with your followers and the sorts of belongings you’re capable of share with them knowledgeable you as a author and artist?
Jade Bird: I feel my followers—it feels unusual to say followers—however individuals I’ve met and who assist me alongside the best way are the kindest and really make me really feel secure to share. I had this epiphany on the second document the place I knew I wanted to share a bit extra about what these songs had been about. “Houdini” was type of acquired as a breakup track, however it’s actually about my dad. You can interpret songs nevertheless you need, however I need to categorical as a lot vulnerability as I can to present individuals connection and context with these little infants I’m actually pleased with.
In considered one of our final chats again in 2021, you talked about desirous to convey “a sense of community, especially to all the young women I had met along the way.” Why is it necessary to you to take care of the sense of neighborhood you have got together with your followers?
Jade Bird: What’s so particular is I nonetheless have messages like “I saw you in 2019 supporting Hozier,” and “We met at the Brandi [Carlile] show” even now! The reality that individuals have caught with me for that lengthy and have made a reminiscence is so lovely, I feel it’s my favourite a part of the job. It genuinely makes me emotional.
ARTIST-TO-WATCH JADE BIRD ON NEW SONGS “HEADSTART” & “HOUDINI” AND HER UPCOMING SOPHOMORE ALBUM
:: INTERVIEW ::
Last yr, you collaborated with the legendary Linda Perry on the track “Find A Way” for the Nyad movie soundtrack. What stands out essentially the most to you about that have?
Jade Bird: I really like Linda a lot and have such an infinite respect for her. I used to be flattered when she known as me for that. The most memorable was most likely her in my headphones vocal producing me. I’m normally so controlling in my very own supply, so it was actually humorous to go along with another person’s route, like, “This is your vision Linda, I’m here, tell me what to do!” [laughs]
In 2023, you started releasing some demos of your older or unreleased songs via Substack (“Stay Broke,” “As Far As He Knows,” “17,” and “Marry Myself”). Why was it necessary so that you can do that?
Jade Bird: I’ve actually been attempting to let individuals in on the method of constructing an album, which for me is writing tons of of songs that by no means see the sunshine of day. I’m a songwriter, so why on earth would I not be sharing these actually emotional moments of my life simply because they weren’t on a launch schedule, you understand? I feel it’s one thing I’m going to proceed to do ceaselessly I assume, as a result of I’m by no means going to cease writing songs, ever.
How do you discover stability in sharing your authenticity as a songwriter and defending the elements of your self that could be extra vulnerable?
Jade Bird: Another nice query! I’m undoubtedly reckoning with that. I feel the individuals in my life that I really like and who love me I’m much more hesitant to share about, however I feel that I used to be purposefully not sharing the tales of those songs that I wrote out of numerous ache.
I obtained to the purpose the place I didn’t know who I used to be defending by not giving the sentiment of the songs away, however it wasn’t me. So I’m feeling far more open, as a result of it’s therapeutic to know these experiences are shared. Most usually, life isn’t excellent and you may wrestle and never must look bullet-proof, which is a big lesson for me personally.
What are you most excited for on this new period of your profession?
Jade Bird: I’m so excited to play dwell once more. Obviously I performed with my ex-fiancé in my band earlier than, and I actually can’t wait to get on the market alone two ft and unload. [laughs]
What sorts of issues have been inspiring you recently, musically and non-musically?
Jade Bird: I’m tremendous impressed by this new americana wave. I listened to the brand new Waxahatchee track the opposite day and was like “woah.” Sierra Ferrel can also be blowing my thoughts. They make me need to rush and seize my guitar and write.
You talked about on Instagram that your subsequent album “may be bigger and louder” than Different Kinds of Light. What sorts of influences and sounds can listeners anticipate to listen to throughout this upcoming third album?
Jade Bird: It’s very very like my debut. My vocals up entrance, dwell drums, rather a lot [being done] across the acoustic. There are undoubtedly some new reaches into soundscapes: there’s songs with drum machines now. I’m Benjamin Button-ing. [laughs]
The songwriting is one of the best I’ve ever accomplished. That’s normally the factor I actually decide myself on, so I at all times say this, however it actually is one of the best factor I’ve ever accomplished.
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:: stream/purchase Burn the Hard Drive here ::
:: connect with Jade Bird here ::
Stream: “Burn the Hard Drive” – Jade Bird
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© Aries Moross
© Aries Moross
