The brand-new contract develops on the success of IMG and Rovio Entertainment’s existing collaboration, which has actually assisted turn Angry Birds into among the most well-recognised customer brand names worldwide. Recent highlights consist of a kids’s sports and way of life collection with Venum, luxurious dabble Mighty Mojo, garments with Four Seasons and a kids’s earphone line with Powerlocus.
Ahead of Angry Birds’ 15th anniversary in 2024, the 2 business are likewise collaborating to grow the brand name’s worldwide footprint through location-based experiences. Last year, Immersive Gamebox released an immersive, life-size Angry Birds video gaming experience in more than 20 places throughout the United States, UK, UAE and Germany, and SCG is opening an Angry Birds themed café in New York City this year.
“We are excited to expand our partnership with IMG to include Angry Birds’ publishing rights,” said Hanna Valkeapää-Nokkala, head of Brand Licensing at Rovio Entertainment. “During the last few years, we have built a great relationship with the agency and with it having an in-depth understanding of the brand and our vision, it comes as a natural step for IMG to also represent publishing for Angry Birds. Furthermore, with more than 25 offices around the world, we are confident that IMG is the perfect partner to help drive the global expansion and growth of our publishing programme.”
Adam Steel, senior licensing director, IMG, included: “Ever since we joined forces in 2020, Angry Birds has been one of our most exciting partners and we’re delighted to have helped it build a robust and diverse licensing programme that reflects the game’s playful DNA. We look forward to utilising our global network and expertise to deliver a range of creative and engaging publishing products and experiences for this incredible brand and its fans.”
IMG’s Angry Birds agents will exist at the upcoming Bologna Toy Fair and London Book Fair. To established conferences or to learn more on licensing and publishing opportunities with Angry Birds, click here.
