Dubai-based DRIFT Studios, a fast-moving GameFi studio with its first game on the eve of Web3-enabled launch and a studio token, DRIFT, has rebranded to DRIFT Labs.
While the DRIFT presale phase stays ongoing, and plans to conduct their IEO on Coinstore stay unchanged, the corporate felt ‘Labs’ was a greater match for his or her imaginative and prescient for GameFi and a greater reflection of the make-up of the group.
Chief Marketing Officer Paul de Havilland likened it to “crystalizing who we are”. He went on to say:
“We’re quite an eclectic team. While we’re all connected by Web3, we have people who are amazing with the technology, some awesome community builders, others incredibly capable businesspeople, and some really creative minds. We just felt a ‘lab’ of all these varying inputs better reflected us as a company.”
DRIFT Labs continues to build its ecosystem of partnerships and its hotly anticipated Payout Pursuit already has racing and drifting avid gamers salivating. As 2024 builds in the direction of a bullish 12 months for crypto, DRIFT Labs is getting ready to tackle the established gamers in GameFi and cement itself within the Web3 ecosystem.
GT4 racing sensation Max Bird inks a sponsorship take care of DRIFT Labs
DRIFT Labs celebrated the rebrand with a big sponsorship take care of an rising star of the European GT4 racing track (with a fast-growing social media following), Max Bird.
With their first sport being a racing sport, paying homage to The Need For Speed, Bird appeared the suitable match to be DRIFT’s first main sponsorship deal. The sponsorship association will see DRIFT Labs’ brand featured on Bird’s automotive throughout the 2024 racing season.
On the deal, de Havilland stated:
“Max is a great racer, and a great ambassador for our brand. He’s fast, he’s ambitious, and he has a really bright future ahead of him. We’re really excited to have him on board and we can’t think of anyone else who would better represent the DRIFT brand.”
Bird was equally excited concerning the tie-up:
“I have partnered up with DRIFT for this season in the European GT4 Series. I am so excited to be a part of the journey and get involved with the game and the crypto community!”
About DRIFT Labs
DRIFT Labs is a Dubai-registered GameFi studio with a collection of gaming merchandise and a single studio token, DRIFT. Their first product, Payout Pursuit, is in Beta and playable in-browser. Version 2 might be Web3 enabled and able to deploy inside a month. DRIFT Labs goals to develop a big suite of pay-to-play/win-to-earn skill-based video games, with token holders incomes from sport income.
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