The renowned Mexican beer and the famous hooper collaborate to produce the Finer Recliner, a limited-edition Adirondack chair with signature upgrades to boost video game day watching
Corona and Sue Bird Maximize Game Day Fandom With a New Collaboration
CHICAGO, June 07, 2023 (WORLD NEWSWIRE) — Corona and retired basketball star Sue Bird are using fans a fresh brand-new method to delight in the fan life this sports season with the Finer Recliner, a limited-edition Adirondack chair that includes upgrades to make the most of video game day watching. As Sue’s 21-season profession ends, the renowned Mexican beer wished to help her coast into retirement in convenience and deal fans an opportunity to participate the relaxation.
The Finer Recliner marries Corona’s signature easygoing beach vibes with numerous Sue-authorized upgrades to boost convenience and design while seeing sports occasions from home. The Finer Recliner’s custom-made components consist of a cooler quietly embedded in the footrest that completely fits one six-pack of cold Corona Extra; premium cushions for optimum convenience while seeing the video game, whether you’re reclining or on the edge of your seat; a magnetic bottle screw under the armrest to capture and launch your bottle caps; a nothing-but-net hoops-inspired cupholder; a cordless speaker; and a brass nameplate etched with Sue’s signature and a limited-edition number.
“For the first time in a long time, I am putting my feet up and enjoying games as a fan. And you know I had to have Corona create a custom Finer Recliner to do that. Safe to say, I am enjoying the retired life,” Sue said.
Being a sports fan can be an extreme experience, however being a Corona sports fan is various. Fans of the great life embody a deep love of the video game and can discover something to cheer for within every minute, no matter ball game. Today through Wednesday, June 14, customers can get in for an opportunity to win among 5 Finer Recliners by discussing @CoronaU.S.A.’s sweepstakes post on Instagram with @SBird10, #CoronaFinerRecliner and #Giveaway.
“The Corona brand champions the mindset to live La Vida Más Fina, or the fine life, and we couldn’t wait to help Sue embrace her next chapter off the court in a truly unique way,” said Alex Schultz, vice president of brand name marketing at Corona. “We’re thrilled to help make her transition to retirement a little sweeter by working together to create the best seat in the house, celebrating Sue’s impressive career with the Corona Finer Recliner.”
To learn more, go to CoronaUSA.com, and revitalize your viewpoint by following @CoronaU.S.A. on Instagram, Twitter and Facebook. Constellation Brands is the unique licensee and sole manufacturer of Corona in the United States, DC, and Guam. Since 1925, the whole Corona portfolio has actually been, and continues to be, happily brewed in Mexico.
As constantly, Corona motivates customers to enjoy its items and unwind properly.
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NO PURCHASE NECESSARY TO GET IN SWEEPSTAKES. Open just to legal homeowners of the 50 U.S. and D.C., 21 or older. Starts 12:00 AM ET on 6/7/23 and ends 11:59 PM ET on 6/14/23. The Corona Sue Bird Finer Recliner Sweepstakes is sponsored by Crown Imports LLC. No alcohol granted with rewards. Void where forbidden. For total information, see Official Rules at rules.dja.com/finerrecliner. This Sweepstakes remains in no chance sponsored, backed or administered by, or connected with Instagram. You comprehend that you are offering your info to the Sponsor and not to Instagram.
About the Corona Brand Family:
The Corona brand name family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca Hard Tropical Punch, Corona Hard Seltzer and Corona Non-Alcoholic. The whole Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed solely to the U.S. by the business. Corona Extra, the flagship brand name of the Corona brand name family, is a pilsner-style lager with a golden color that was very first brewed in Mexico in 1925. Corona embodies “La Vida Más Fina” or “The Fine Life” as a modern-day expression of the brand name’s way of life. The revitalizing taste and carefree mindset of Corona Extra holds a highly regarded location in U.S. culture as the #1 most liked beer brand name.
A picture accompanying this statement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7959c972-f75b-4939-97ac-3ad4ed5970c1
CONTACT: Media Contact: Stephanie McGuane [email protected] 312-805-2906 Kayla Gorski [email protected] 603-770-4434
