The Danube Delta is an space with spectacular biodiversity, internet hosting over 330 of the 380 hen species that may be present in Romania. However the accelerated and unsustainable growth within the space endangers the variety of birds yr after yr.
Mastercard partnered with OTP Financial institution to create Birdville, a brief movie directed by birds in partnership with MRM Romania and McCann Bucharest.
There are a large number of documentaries during which folks inform tales in regards to the fauna of the Delta. However to seize its true magnificence, unspoiled by human presence, this time the birds took over as administrators. For 4 days, 4 cameras outfitted with movement sensors had been positioned in key areas of the Delta, chosen along with Iliuță Goean, vacationer information of Descopera Delta Dunarii to seize the exercise of the birds.
The birds determined when it was time for ‘motion’ and when the scene lower as a result of the cameras began recording solely once they had been in proximity and stopped after 10 seconds of inactivity.
9 species of birds had been noticed throughout filming, which started earlier than dawn and ended after sunset. They included the Widespread Pelican, the Small Cormorant, the Widespread Tern, Gray Heron and the Black-Headed Gull.
Birdville goals to develop into an consciousness and schooling platform to advertise conservation within the area.
On offline screens, the film shows a QR code that leads folks to birdville.ro web site, the place folks can discover out extra details about the steps they will take to get entangled within the biodiveristy conservation.
”The Danube Delta is among the many final really wild locations in Romania, the place birds nonetheless dwell with out being disturbed by human intervention,” stated Simona Suman, government artistic director MRM Romania. “That’s what we needed to seize, so we considered a bit of content material the place our intervention could be minimal, for the viewers to see the birds like they’ve by no means seen them earlier than, in complete freedom. However that is about to alter if folks aren’t conscious of the influence of their actions as vacationers, inhabitants, or enterprise builders within the Delta.”
The movie launched throughout Anonimul Worldwide Impartial Film Competition in Sfântu Gheorghe, Danube Delta. It can even be entered within the competitions of different worldwide film festivals.
Company / Artistic
Firm title: McCann Worldgroup Romania
Govt Artistic Director: Simona Suman
Content material Producer: Ionut Lutzu Cojocaru
Artwork Director: Alina Calfa
Copywriter: Cosmina Chelariu
Artwork Director: Bogdan Strete
Enterprise Director: Carmen Marin
Enterprise Director: Andreea Sofrone
Account Supervisor: Iulia Miclos
Account Supervisor: Valentin Coman
Account Supervisor: Ana-Maria Tiganus
Producer: Cosmin Hritcu
