The relabeling follows years of regional disputes over what the chocolate-covered, cream-filled treat must be referred to as and, after popular need, the cream puff will now formally be referred to as an ‘elephant’s foot’.
Alongside the brand-new name, a smaller sized variation of this classic is being presented, appropriately called a ‘baby elephant’s foot’.
Lesley Bird, Birds primary running officer, said: “The cream puff has been a signature product in our stores for years and has always been a favourite with our customers. We view our customers as an extended family and believe it’s important to take on board their feedback and suggestions. When we heard that most locals prefer to call our cream puff an ‘Elephant’s Foot’ we were inspired to change the name and lean into our Midlands roots.
“We’re a family-run business and like this to filter through to our product selection, so what better way to show this, and support the rename, than to introduce a miniature version of our classic cream cake. The new size is the perfect addition to any family picnic, especially in the warmer weather and we love that all generations enjoy our products so now there is a ‘foot’ for everyone.”
Read More
What’s in a name? The significance of 24 Nottinghamshire name and their eccentric…
Birds has more than 60 stores across the region, consisting of: Main Street, Bulwell; High Street, Hucknall; West Gate, Mansfield; and Low Street and Lakeside Point, Sutton, where both the initial and brand-new items will be available, priced £1.55 and 95p respectively.
