The re-naming follows years of regional arguments over what the chocolate-covered, cream-filled treat must be called and, after popular need, the cream puff will now formally be called an ‘Elephant’s Foot’.
Alongside the brand-new name, a smaller sized variation of this classic is being presented appropriately called a ‘Baby Elephant’s Foot’.
Lesley Bird, primary running officer at Birds Bakery, said: “The cream puff has been a signature product in our stores for years and has always been a favourite with our customers. We view our customers as an extended family and believe it’s important to take on board their feedback and suggestions. When we heard that most locals prefer to call our cream puff an ‘Elephant’s Foot’ we were inspired to change the name and lean into our Midlands roots.”
Commenting on the brand-new ‘Baby Elephant’s Foot’, Lesley included: “We’re a family-run business and like this to filter through to our product selection, so what better way to show this, and support the rename, than to introduce a miniature version of our classic cream cake. The new size is the perfect addition to any family picnic, especially in the warmer weather and we love that all generations enjoy our products so now there is a ‘foot’ for everyone.”
Both the initial and brand-new items will be available in all 61 shops throughout the East Midlands, priced at £1.55 for the bigger and 95p for the smaller sized.
Many Birds items, consisting of the ‘Elephant’s Foot’ can likewise be purchased through Just Eat and Uber Eats. To discover your closest Birds Bakery store, see www.birdsbakery.com/stores.
