According to WPA, more than 16,000 market specialists participated in SuperZoo 2022, 13.9% of which originated from worldwide nations, representing 25 nations amount to. The 2022 program included brand-new items and emerging brand names and permitted participants to meet suppliers.
“It’s something I hear all the time and take great pride in — SuperZoo is fun, there’s a true sense of community and camaraderie at this event,” said Vic Mason, president of WPA. “That’s part of why so much business is conducted at SuperZoo. Closing deals and forming partnerships is enjoyable here. We can’t wait to build off the success of our 2022 show and bring our community more to those unique opportunities to connect, discover the latest products and learn together this year.”
For 2023, SuperZoo will consist of the New Product Showcase, showcasing more than 900 brand-new items that have yet to strike stores, in addition to market developments. The occasion will include more than 65 expert-led academic sessions on family pet grooming and retail subjects, in addition to item demonstrations throughout the program flooring. The occasion will likewise host a range of grooming competitors.
SuperZoo 2023 will likewise consist of an “epic” beach celebration, throughout which specialists can connect with sellers. The SuperZoo Beach Party will take place on Aug. 17 at the Mandalay Bay Beach.
For this year, WPA has actually moved the SuperZoo schedule, using academic sessions on Tuesday with the program flooring to open on Wednesday and close on Friday to accommodate the pattern of “bleisure” travel. According to information from AHLA’s Hotel Booking Index and shared by WPA, 48% of business tourists extended a business journey in the in 2015 for leisure functions.
“We want everyone who takes time away from their businesses and travels to SuperZoo to feel like they’re getting the most value out of their investment,” said Mike Karsting, senior vice president of WPA. “By ending the show on a Friday, participants have the option to stay the weekend, enjoy the world-class entertainment and dining options that Las Vegas offers and make a vacation out of their trip.”
WPA will provide its WPA365 platform for the 2023 tradeshow, supplying participants with a neighborhood, market and finding out center to enhance their SuperZoo experiences. The platform will consist of items from leading exhibitors, access to academic sessions, and opportunities to get in touch with market specialists.
Learn more about SuperZoo 2023 and register here.
Read more about pet food and deal with market occasions.
