The Nevada Commission on Tourism (NCOT) just recently authorized $1.5 million in marketing grants to rural neighborhoods intending to much better position themselves as tourist locations for Fiscal Year (FY) 2024.
Travel Nevada says it will disperse 36 grants throughout 36 companies to support a range of marketing tasks that will lead to over night stays, producing room tax income for the state.
“The tourist market has actually developed. Nevada’s rural locations continue to be better for a more genuine tourist experience. As the Chair of the Nevada Commission on Tourism I am enjoyed support these efforts to establish Nevada’s rural neighborhoods,” said Lieutenant Governor, Stavros Anthony.
Some of the financed tasks consist of:
- A $120,000 award was approved to the Cowboy Country (CC) to support continuous marketing efforts to promote CC both locally and worldwide; fund the digital awareness and conversion campaign that intends to enhance ROI by 500%; and increase CC existence through subscription involvement in orientation (FAM) trips, sales objectives, and travel and tradeshows.
- The Las Vegas Territory (LVT) was granted a $167,800 award to support marketing efforts that promote rural tourist in Southern Nevada and link tourists with trip operators. LVT will host a sales objective and FAM with vetted travel suppliers, broaden their market website, upgrade their website and security, and enhance their social networks existence.
- A $102,875 award was approved to the Nevada Indian Territory (NIT) to reinforce cultural awareness and identity through eco-cultural tourist, while being ecologically accountable and inclusive of the Great Basin Indigenous People. The eco-cultural tourist grant will likewise offer financial advancement opportunities through tourist for all 28 Nevada Tribes.
- Nevada Silver Trails (NST) was granted a $125,490 grant to support their marketing efforts, consisting of keeping and upgrading their website; continuing interaction efforts to partners through digital platforms; establishing social networks projects for Facebook, Twitter, and Instagram and positioning digital advertisements; and establishing radio ads. The award will likewise be utilized for NST involvement at domestic and global trade convention, and to money administration to guarantee the whole area is promoted to possible visitors.
- A $155,000 award was approved to the Pony Express Territory (ANIMAL) to support marketing efforts that promote travel along Highway 50, “The Loneliest Road in America” by targeting possible visitors from Reno, Carson City, and Minden, in addition to the foothills of the Sierra. Marketing efforts will consist of both print and digital ad, radio broadcasts, and increased web existence through the animal website and social networks platforms. Funds will likewise be utilized to host a FAM trip in collaboration with the LVT for the Go West Summit in Lake Tahoe.
- The Reno-Tahoe Territory (RTT) was granted a $168,000 grant that intends to support marketing efforts for public relations (PR), sales, and a data-informed analytic platforms membership to increase location awareness and understanding of its visitors to and within the area. The PR strategy will take advantage of the recent momentum attained by enhancing general location awareness of the RTT, protecting both local and nationwide stories with impactful media, and raising strong cooperations with the RTTs location management organization (DMO) partners and Travel Nevada.
Marketing grant applications were evaluated by staff and members of the Territory Advisory Committee (TAC) on Friday, June 2, 2023, prior to being sent for last approval to NCOT.
For a total list of grant receivers, click here
(Travel Nevada)
