The winners of this yr’s Transform Awards North America had been celebrated on the iconic Edison Ballroom. On an thrilling night time during which the perfect work in rebranding and model growth throughout the board was recognised, two tasks specifically lit up the New York City skyline.
Transform journal is delighted to announce the winners of the Transform Awards North America 2023. Still the one awards program to have fun the transformative energy of rebranding and model growth on the continent, the occasion was judged by an esteemed panel of consultants hailing from the likes of Morgan Stanley, Major League Soccer and Audible.
This yr’s showstoppers who totally impressed judges, and respectively picked up the ‘Best overall visual identity’ and ‘Grand prix’ awards, set the bar excessive for years to come back. Hippo Harvest and Landor & Fitch, which additionally scooped up 4 Golds along with profitable ‘Best overall visual identity’ to cap off a profitable night time’s work, dazzled judges with its ‘fun and fresh’ method to crafting the agriculture tech model.
But the massive winners on the night time, and taking home the extremely wanted ‘Grand prix’ award, was GE Aerospace and Interbrand. Lauded by judges as “classic and modern in one”, the brand new model represents the aerospace arm of GE’s divested businesses. Interbrand’s imaginative and prescient to deal with the spirit of daring exploration paid off, with the undertaking additionally profitable three Golds and one Silver.
Other nice successes on the night time included Thackway McCord’s Simon Thackway profitable the illustrious ‘Brand strategist of the year’ and Sonic Lens’ Marco Vitali profitable ‘Creative director of the year’. Additionally, this yr’s ‘Young contender of the year’ was received by Samantha Aliferov from Starfish.
The full checklist of winners is as follows:
CONTENT
Best use of a visible property
Gold – Union Square Hospitality Group and Prophecy
Silver – Akin and Living Group
Silver – Mastercard and Design Bridge & Partners
Bronze – PA Consulting and SomeOne
Highly counseled – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Highly counseled – Schonfeld Strategic Advisors and Prophecy
Best model structure answer
Gold – GE Aerospace and Interbrand
Silver – UL Enterprise and Siegel+Gale
Bronze – Envu and HLK
Bronze – Morningstar and Creative Business Company
Highly counseled – SAP
Highly counseled – Textron Aviation and Brunswick Creative
Best use of copy type or tone of voice
Gold – FanDuel and Interbrand
Silver – PA Consulting and SomeOne
Silver – Snowflake and Sköna Advertising
Bronze – Brightwild and Matchstic
Bronze – GE Vernova and Interbrand
Highly counseled – AllianceBernstein and Living Group
Highly counseled – Schmidt Futures and Covid Crisis Group and Prophecy
Best model expertise
Gold – Discount Tire and ChangeUp
Silver – James B. Beam Distilling Co. | Beam Suntory and LOVE.
Silver – Nokia and Lippincott
Bronze – ANSA Bank and Brandology Amsterdam
Bronze – Interac “Sound Shopping” and Sixième Son
Highly counseled – Microsoft – FROM BEACH HOUSE TO SEA OF IMAGINATION
Best wayfinding or signage
Gold – Metropolitan Transportation Authority (Owner) and Via Collective, Incorporated
Bronze – NSI Industries and BOLTGROUP
Best use of audio branding
Gold – DraftKings Network with Sonic Lens and Makerhouse (A Hogarth Studio)
Silver – General Mills – Totino’s Pizza Rolls and Made Music Studio
Silver – Philadelphia Cream Cheese and amp
Bronze – TikTok and HugeMusic
Bronze – YouTube and Antfood
Highly counseled – TaxAct and Sixième Son
Best use of typography
Gold – PepsiCo Design & Innovation – Cheetos New Typeface
Silver – Invited Clubs and WANT
Bronze – Envu and HLK
Best expression of a model on social media channels
Gold – TikTok and HugeMusic
Bronze – Aecon Group Inc.
PROCESS
Best inside communications throughout a model growth undertaking
Gold – Everest Group Ltd. and Bladonmore
Bronze – Boldyn Networks and Landor & Fitch
Best implementation of a model growth undertaking
Gold – Unisys and Landor & Fitch
Silver – Akin and Living Group
Silver – GE Aerospace and Interbrand
Bronze – Colgate-Palmolive Company
Bronze – GE HealthCare and Interbrand
Highly counseled – Textron Aviation and Brunswick Creative
STRATEGY
Best artistic technique
Gold – Unisys and Landor & Fitch
Silver – Martin Guitar and Coley Porter Bell
Silver – Mastercard and Design Bridge & Partners
Bronze – Callstack and Creative Business Company
Bronze – Union Square Hospitality Group and Prophecy
Highly counseled – FanDuel and Interbrand
Best model evolution (business)
Gold – Bat Conservation International and BRIGADE
Gold – Union Square Hospitality Group and Prophecy
Silver – Cielo and Heavenly Group
Silver – Holman and Starfish
Bronze – BitSight and Prophet
Highly counseled – Halliburton Labs and Coley Porter Bell
Best model evolution (client)
Gold – FanDuel and Interbrand
Silver – Carib Brewery and Brandology Amsterdam
Silver – PepsiCo Design & Innovation – 7UP Global Brand Restage
Bronze – Tin Pot Creamery and Allison
Highly counseled – Coppertone and Pearlfisher
Highly counseled – PepsiCo Design & Innovation – Mirinda Global Restage
Best model evolution (company)
Gold – Monigle
Silver – GE Vernova and Interbrand
Silver – Woodward and Monigle
Bronze – Microsoft – SUSTAINABILITY EXPRESSION: THE FUTURE IS WILD
Highly counseled – This autumn and Thackway McCord
Highly counseled – Unisys and Landor & Fitch
Best strategic or artistic growth of a brand new model
Gold – Hippo Harvest and Landor & Fitch
Silver – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Bronze – Dawn House and Northbound
Bronze – Fullsight and Catchword Branding
Bronze – Poppulo and Monigle
Highly counseled – American Pet Nutrition and Smith Design
Best growth of a brand new model inside an present model portfolio
Gold – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Silver – GE Vernova and Interbrand
Silver – VIU by HUB and McMillan
Bronze – Colgate-Palmolive Company
Bronze – Mineral and Prophet
Best naming technique (new title)
Gold – Oleria and Northbound
Silver – Circana and Landor & Fitch
Silver – Envu and HLK
Silver – GE Vernova and Interbrand
Bronze – The Rover Hotel and Might & Matter
Highly counseled – Livian and Siegel+Gale
Best naming technique (rename)
Gold – Upbound Group, Inc. and Interbrand
Silver – Vialto Partners and Prophet
Bronze – Boldyn Networks and Landor & Fitch
Bronze – Educational Development Corporation (EDC) and Catchword Branding
Best naming technique (naming system)
Gold – Morningstar and Creative Business Company
Silver – Autodesk and Prophet
TYPE
Best company rebrand following a merger or acquisition
Gold – Chronicle and McMillan
Silver – Circana
Silver – Oportun and Lippincott
Bronze – Broadview Federal Credit Union and Tenet Partners
Bronze – Protocall and Fazer
Highly counseled – SC Labs and McMillan
Best model growth undertaking to mirror a change of mission, values or positioning
Gold – Akin and Living Group
Gold – GE Aerospace and Interbrand
Silver – GE Vernova and Interbrand
Bronze – GBTA (Global Business Travel Association) and Sustena, a Pariveda firm
Bronze – This autumn and Thackway McCord
Highly counseled – BorgWarner and Siegel+Gale
Best model consolidation
Gold – Holman and Starfish
Silver – Bridgeway and Sustena, a Pariveda firm
Bronze – Textron Aviation and Brunswick Creative
Best rebrand of a digital property
Gold – AdeptID and eight Point Studio
Silver – Akin and Living Group
Silver – Microsoft – BRAND CENTRAL: FROM INFORMATION TO DESTINATION
Bronze – MGAC and DeSantis Breindel
Bronze – TelevisaUnivision: ViX Streaming Brand and Interbrand
Highly counseled – Jacobs and Siegel+Gale
Best employer model
Gold – Wesco and Joe Smith
Silver – Intuitive and Ph.Creative
WRAPPED
Best use of packaging (glass)
Gold – Smirnoff Ice and Design Bridge & Partners
Silver – Bacardi Ltd and Knockout
Silver – Carib Brewery – BLUE and Brandology Amsterdam
Bronze – Carib Brewery – Caribé and Brandology Amsterdam
Best use of packaging (print and card)
Gold – Tin Pot Creamery and Allison
Silver – Colgate-Palmolive Company
Bronze – Smirnoff Ice and Design Bridge & Partners
Best use of packaging (different)
Gold – Hippo Harvest and Landor & Fitch
Gold – PepsiCo Design & Innovation – Gx Fuel Tomorrow Collection – Fall Edition
Silver – Monday Night Brewing and Matchstic
Silver – PepsiCo Design & Innovation – Gx Fuel Tomorrow Collection – Summer Edition
Bronze – PepsiCo Design & Innovation – Gatorade x Serena Gx Bottle
Bronze – Wild Harvest and Pearlfisher
Best use of sustainable packaging
Gold – Unilever and JDO
Silver – ASICS and SGK Inc
SECTOR
Best visible id by a charity, NGO or NFP
Gold – Human Rights First and Matchstic
Silver – Camp Starfish and Embark
Bronze – The Kabuki Syndrome Foundation and CBX
Best visible id from the training sector
Gold – Alice L. Walton School of Medicine and Coley Porter Bell
Silver – Lumen Learning and Agenda
Bronze – Educational Development Corporation (EDC) and Catchword Branding
Best visible id from the vitality and utilities sector
Gold – GE Vernova and Interbrand
Silver – Halliburton Labs and Coley Porter Bell
Bronze – Exelon and Siegel+Gale
Best visible id from the engineering and manufacturing sector
Gold – GE Aerospace and Interbrand
Silver – Martin Guitar and Coley Porter Bell
Bronze – Textron Aviation and Brunswick Creative
Best visible id from the farming and agricultural sector
Gold – Hippo Harvest and Landor & Fitch
Silver – Amber Wave and Curious Plot
Bronze – California Giant Berry Farms and Curious Plot
Best visible id from the monetary companies sector
Gold – Mastercard and Design Bridge & Partners
Silver – Raiz and Monigle
Silver – VIU by HUB and McMillan
Bronze – ANSA Bank and Brandology Amsterdam
Bronze – Bakkt and Agenda
Highly counseled – AllianceBernstein and Living Group
Best visible id from the FMCG sector
Gold – Hippo Harvest and Landor & Fitch
Silver – American Pet Nutrition and Smith Design
Bronze – Michiru and JDO
Best visible id from the meals and beverage sector
Gold – South Chicago Packing and CBX
Gold – Tin Pot Creamery and Allison
Silver – Monday Night Brewing and Matchstic
Bronze – Brasserie Laurel and McMillan
Bronze – PepsiCo Design & Innovation – Sabritas World Cup
Bronze – Roland Foods and Pearlfisher
Best visible id from the healthcare and pharmaceutical sector
Gold – Pelago and A LINE
Silver – MindSight and Fazer
Silver – ScionHealth and BrandPie
Bronze – Emerson Health and Monigle
Bronze – WholeMind Psychology and L+R
Highly counseled – SCYNEXIS and BrandPie
Best visible id from the economic and basic supplies sector
Gold – Americase and MonogramGroup
Silver – Border States and Joe Smith
Bronze – Dow Inc. and Tenet Partners
Best visible id from the approach to life and wellbeing sector
Gold – Dawn House and Northbound
Silver – Coppertone and Pearlfisher
Bronze – The House of Cannabis NYC (THC NYC) and Base Design
Best visible id from the skilled companies sector (advisors and consultants)
Gold – Union Square Hospitality Group and Prophecy
Silver – Joe Smith
Silver – Milliman and Agenda
Bronze – National Mining Association
Best visible id from the skilled companies sector (authorized and accountancy)
Gold – Akin and Living Group
Silver – Cork Gully and Living Group
Best visible id from the property, building and services administration sector
Gold – The Davis Companies and DeSantis Breindel
Bronze – Invited Clubs and WANT
Best visible id from the general public sector
Gold – U.S. Army and Team DDB
Bronze – Schmidt Futures and Covid Crisis Group and Prophecy
Best visible id from the sports activities and leisure sector
Gold – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Gold – FanDuel and Interbrand
Silver – Martin Marietta and Tailfeather
Bronze – Wahoo Sports Science Center and 3D Identity
Best visible id from the expertise, media and telecommunications sector
Gold – Unisys and Landor & Fitch
Silver – Nokia and Lippincott
Silver – TelevisaUnivision: ViX Streaming Brand and Interbrand
Bronze – AdeptID and eight Point Studio
Bronze – Callstack and Creative Business Company
Highly counseled – Poppulo and Monigle
Best visible id from the transport and logistics sector
Gold – Holman and Starfish
Silver – Textron Aviation and Brunswick Creative
Best visible id from the journey and tourism sector
Gold – Brightwild and Matchstic
Silver – The Rover Hotel and Might & Matter
SPECIAL RECOGNITION
Brand strategist of the yr
Winner – Simon Thackway – Thackway McCord
Creative director of the yr
Winner – Marco Vitali – Sonic Lens
Young contender of the yr
Winner – Samantha Aliferov – Starfish
Highly counseled – Tyler Brown – Landor & Fitch
GRAND ACCOLADES
Best general visible id
Winner – Hippo Harvest and Landor & Fitch
Grand prix
Winner – GE Aerospace and Interbrand
