Transform journal is proud to announce its award programme is ready to rejoice the transformative energy of rebranding and model improvement within the continent of North America for a ninth consecutive 12 months.
Last 12 months’s Transform Awards North America underpinned the ever-improving high quality of brand name design within the area. The bar for entrants this 12 months was set sky excessive by the likes of the 2022 ‘Best overall visual identity’ winner Identec Solutions and GW+Co and ‘Grand prix’ champion The Armory Show and Brunswick Creative.
Hoping to emulate the success of earlier winners, entrants who made the lower for the 2023 shortlist have been introduced. There is ready to be fierce competitors in a variety of hotly contended classes together with ‘Best use of copy fashion or tone of voice,’ ‘Best use of audio branding’ and ‘Best inventive technique.’
Each entry was examined by a panel of skilled judges who hailed from amongst the area’s prime firms together with Morgan Stanley, Major League Soccer (MLS) and Liberty Latin America. The judges centered on creativity, innovation, strategic excellence and implementation when figuring out the perfect entries all through every class.
“I want to lengthen my congratulations to everybody who has been shortlisted for the Transform Awards North America 2023. We have a variety of fantastic entries this 12 months who’ve set the bar in delivering excellence within the transformative energy of brand name technique and design. We look ahead to celebrating the success of the shortlisted firms in New York City in October,” says Andrew Thomas, Publisher of Transform journal and founding father of the Transform Awards.
The winners of the Transform Awards North America will probably be introduced on the prestigious Edison Ballroom in New York City on October 10. Reserve your desk now.
The full shortlist is as follows:
CONTENT
Best use of a visible property
Akin and Living Group
DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Mastercard and Design Bridge & Partners
PA Consulting and SomeOne
Schonfeld Strategic Advisors and Prophecy
Union Square Hospitality Group and Prophecy
Best model structure answer
Envu and HLK
GE Aerospace and Interbrand
Morningstar and Creative Business Company
SAP
Textron Aviation and Brunswick Creative
UL Enterprise and Siegel+Gale
Best use of copy fashion or tone of voice
AllianceBernstein and Living Group
Brightwild and Matchstic
Eric Schmidt Futures & Covid Crisis Group and Prophecy
FanDuel and Interbrand
GE Vernova and Interbrand
PA Consulting and SomeOne
Snowflake and Skona Advertising
Best model expertise
ANSA Bank and Brandology Amsterdam
Discount Tire and ChangeUp
INTERAC and Sixième Son
James B. Beam Distilling Co. | Beam Suntory and LOVE.
Microsoft – FROM BEACH HOUSE TO SEA OF IMAGINATION
Nokia and Lippincott
Best wayfinding or signage
Metropolitan Transportation Authority (Owner) and Via Collective, Incorporated
NSI Industries and BOLTGROUP
Best use of audio branding
DraftKings Network with Sonic Lens and Makerhouse (A Hogarth Studio)
General Mills / Totino’s Pizza Rolls and Made Music Studio
Philadelphia Cream Cheese and amp
TaxAct and Sixième Son
TikTok and HugeMusic
YouTube and Antfood
Best use of typography
Envu and HLK
Invited Clubs and WANT Branding
PepsiCo Design & Innovation – Cheetos New Typeface
Best expression of a model on social media channels
Aecon Group Inc.
TikTok and HugeMusic
PROCESS
Best inner communications throughout a model improvement undertaking
Boldyn Networks and Landor & Fitch
Everest Group Ltd. and Bladonmore
Best implementation of brand name improvement undertaking
Akin and Living Group
Colgate-Palmolive Company
GE Aerospace and Interbrand
GE HealthCare and Interbrand
Textron Aviation and Brunswick Creative
Unisys and Landor & Fitch
STRATEGY
Best inventive technique
Callstack and Creative Business Company
FanDuel and Interbrand
Martin Guitar and Coley Porter Bell
Mastercard and Design Bridge & Partners
Union Square Hospitality Group and Prophecy
Unisys and Landor & Fitch
Best model evolution (business)
Bat Conservation International and BRIGADE
BitSight and Prophet
Cielo and Heavenly Group
Halliburton Labs and Coley Porter Bell
Holman and Starfish
Union Square Hospitality Group and Prophecy
Best model evolution (client)
Carib Brewery and Brandology Amsterdam
Coppertone and Pearlfisher
FanDuel and Interbrand
PepsiCo Design & Innovation – 7UP Global Brand Restage
PepsiCo Design & Innovation – Mirinda Global Restage
Tin Pot Creamery and Allison+Partners
Best model evolution (company)
GE Vernova and Interbrand
Microsoft
Monigle
This fall and Thackway McCord
Unisys and Landor & Fitch
Woodward and Monigle
Best strategic or inventive improvement of a brand new model
American Pet Nutrition and Smith Design
Dawn House and Northbound
DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Fullsight and Catchword branding
Hippo Harvest and Landor & Fitch
Poppulo and Monigle
Best improvement of a brand new model inside an present model portfolio
Colgate-Palmolive Company
DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
GE Vernova and Interbrand
Mineral and Prophet
VIU by HUB and McMillan
Best naming technique (new identify)
Circana and Landor & Fitch
Envu and HLK
GE Vernova and Interbrand
Livian and Siegel+Gale
Oleria and Northbound
The Rover Hotel and Might & Matter
Best naming technique (rename)
Boldyn Networks and Landor & Fitch
Educational Development Corporation (EDC) and Catchword branding
Upbound Group, Inc. and Interbrand
Vialto Partners and Prophet
Best naming technique (naming system)
Autodesk and Prophet
Morningstar and Creative Business Company
TYPE
Best company rebrand following a merger or acquisition
Broadview Federal Credit Union and Tenet Partners
Chronicle and McMillan
Circana
Oportun and Lippincott
Protocall and Fazer
SC Labs and McMillan
Best model improvement undertaking to replicate a change of mission, values or positioning
Akin and Living Group
BorgWarner and Siegel+Gale
GBTA (Global Business Travel Association) and Sustena, a Pariveda firm
GE Aerospace and Interbrand
GE Vernova and Interbrand
This fall and Thackway McCord
Best model consolidation
Bridgeway and Sustena, a Pariveda firm
Holman and Starfish
Textron Aviation and Brunswick Creative
Best rebrand of a digital property
AdeptID and eight Point Studio
Akin and Living Group
Jacobs and Siegel+Gale
MGAC and DeSantis Breindel
Microsoft
TelevisaUnivision: ViX Streaming Brand and Interbrand
Best employer model
Intuitive and Ph.Creative
Wesco International, Inc. and Joe Smith Brand Consultancy
WRAPPED
Best use of packaging (glass)
Bacardi Ltd and Knockout
Carib Brewery – BLUE and Brandology Amsterdam
Carib Brewery – Caribé and Brandology Amsterdam
Diageo and Design Bridge & Partners
Best use of packaging (print and card)
Colgate-Palmolive Company
Diageo and Design Bridge & Partners
Tin Pot Creamery and Allison+Partners
Best use of packaging (different)
Hippo Harvest and Landor & Fitch
Monday Night Brewing and Matchstic
PepsiCo Design & Innovation – Gatorade x Serena Gx Bottle
PepsiCo Design & Innovation – Gx Fuel Tomorrow Collection – Fall Edition
PepsiCo Design & Innovation – Gx Fuel Tomorrow Collection – Summer Edition
Wild Harvest and Pearlfisher
Best use of sustainable packaging
ASICS and SGK Inc
Unilever and JDO
SECTOR
Best visible identification by a charity, NGO or NFP
Camp Starfish and Embark
Human Rights First and Matchstic
The Kabuki Foundation and CBX
Best visible identification from the training sector
Alice L. Walton School of Medicine Coley Porter Bell
Educational Development Corporation (EDC) and Catchword branding
Lumen Learning and Agenda
Best visible identification from the vitality and utilities sector
Exelon and Siegel+Gale
GE Vernova and Interbrand
Halliburton Labs and Coley Porter Bell
Best visible identification from the engineering and manufacturing sector
GE Aerospace and Interbrand
Martin Guitar and Coley Porter Bell
Textron Aviation and Brunswick Creative
Best visible identification from the farming and agricultural sector
California Giant Berry Farms and Curious Plot
Hippo Harvest and Landor & Fitch
Summit Sustainable Ingredients / Amber Wave and Curious Plot
Best visible identification from the monetary providers sector
AllianceBernstein and Living Group
ANSA Bank and Brandology Amsterdam
Bakkt and Agenda
Mastercard and Design Bridge & Partners
Raiz and Monigle
VIU by HUB and McMillan
Best visible identification from the FMCG sector
American Pet Nutrition and Smith Design
Hippo Harvest and Landor & Fitch
Michiru and JDO
Best visible identification from the meals and beverage sector
Brasserie Laurel and McMillan
Monday Night Brewing and Matchstic
PepsiCo Design & Innovation – Sabritas World Cup
Roland Foods and Pearlfisher
South Chicago Packing and CBX
Tin Pot Creamery and Allison+Partners
Best visible identification from the healthcare and pharmaceutical sector
Emerson Health and Monigle
MindSight and Fazer
Pelago and A LINE
ScionHealth and BrandPie
SCYNEXIS and BrandPie
Wholemind Psychology and L&R
Best visible identification from the economic and basic supplies sector
Americase and MonogramGroup
Border States and Joe Smith Brand Consultancy
Dow Inc. and Tenet Partners
Best visible identification from the approach to life and wellbeing sector
Coppertone and Pearlfisher
Dawn House and Northbound
The House of Cannabis NYC (THC NYC) and Base Design
Best visible identification from the skilled providers sector (advisors and consultants)
Joe Smith Brand Consultancy
Milliman and Agenda
National Mining Association
Union Square Hospitality Group and Prophecy
Best visible identification from the skilled providers sector (authorized and accountancy)
Akin and Living Group
Cork Gully and Living Group
Best visible identification from the property, development and services administration sector
Invited Clubs and WANT Branding
The Davis Companies and DeSantis Breindel
Best visible identification from the general public sector
Eric Schmidt Futures & Covid Crisis Group and Prophecy
U.S. Army and Siegel+Gale
Best visible identification from the sports activities and leisure sector
DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
FanDuel and Interbrand
Martin Marietta and Tailfeather
Wahoo Sports Science Center and 3D Identity | components
Best visible identification from the expertise, media and telecommunications sector
AdeptID and eight Point Studio
Callstack and Creative Business Company
Nokia and Lippincott
Poppulo and Monigle
TelevisaUnivision: ViX Streaming Brand and Interbrand
Unisys and Landor & Fitch
Best visible identification from the transport and logistics sector
Holman and Starfish
Textron Aviation and Brunswick Creative
Best visible identification from the journey and tourism sector
Brightwild and Matchstic
The Rover Hotel and Might & Matter
There is not any shortlist for the Best total visible identification and Grand prix. Everyone shortlisted is eligible and the winner will probably be introduced on the awards ceremony on October 10, 2023.
Transform’s Brand strategist of the 12 months, Creative director of the 12 months and Young contender of the 12 months will even be revealed on the night time.
