During Subaru Loves Pets® Month, Automaker Aims to Connect Shelter Animals with Caring Homes at Retailer Pet Adoption Events
CAMDEN, N.J., Sept. 29, 2023 /PRNewswire/ — Subaru of America immediately introduced the return of Subaru Loves Pets®, the automaker’s annual initiative to assist shelter pets discover houses every October. Subaru can even have fun the fifth annual National Make A Dog’s Day on October 22, their day devoted to creating all dogs really feel beloved and cared for, together with shelter dogs with particular wants.
According to the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) practically 6.3 million companion animals enter shelters every year. Throughout October, Subaru and greater than 600 collaborating retailers will as soon as once more be part of forces with native shelters, rescues, and pet organizations to assist discover loving houses for these animals by internet hosting a mix of in-person and digital pet adoption occasions. In addition to uniting shelter animals with caring houses, the Subaru Loves Pets initiative places particular give attention to “Underdogs” – the senior, bodily challenged, or in any other case distinctive dogs who typically wait the longest to be adopted.
“The unconditional love of an adopted pet is one thing we cherish and assist all year long, however October holds specific significance as we dedicate the complete month to uniting pets with the caring houses they rightly deserve,” mentioned Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “Together with our retailers, we’re dedicated to creating a greater world for animals in every single place, and actively connecting them with our Subaru neighborhood of passionate animal advocates.”
The fruits of Subaru Loves Pets month will happen on October 22 with the fifth annual National Make A Dog’s Day, a vacation created by Subaru that invitations canine fanatics in every single place to do one thing extra-special for his or her canine companions and share these moments on social media utilizing the hashtag #MakeADogsDay. For these contemplating welcoming a brand new pet into their lives, Subaru encourages adopting a shelter pet, particularly if they’re a cherished Underdog.
Since 2020, Subaru and its retailers have helped over 106,000 shelter pets discover loving houses via the Subaru Loves Pets adoption marketing campaign. For every pet adopted through the month of October, collaborating retailers will make a $100 donation to their associate shelter.* Additionally, Subaru will contribute $20 to the ASPCA for every buy of choose Subaru Pet-Friendly Accessories, together with pet harnesses, seat protectors, and journey bowls, through Subaru Parts Online.** Furthermore, for every “Animal” badge ordered via Subaru Badge of Ownership in October, Subaru will donate $1 to the ASPCA.***
To additional assist and drive consciousness for Subaru Loves Pets month and its celebration of National Make A Dog’s Day, Subaru is launching an built-in advert marketing campaign that includes a brand new pack of Underdogs. Throughout October, the automaker’s new 30-second spot, Waiting, will run on nationwide TV networks together with ABC, CBS, FOX, and NBC. In addition to the 30-second spot, two extra 15-second spots – Waiting and Subaru Loves Pets – will likely be featured throughout streaming and digital platforms like Peacock, Hulu, Roku, YouTube, and Twitch. The model can even assist the marketing campaign throughout its owned social channels and built-in advertising efforts, spanning influencer partnerships, TikTookay and customized content material with The Dodo. A longer-form version of Waiting, in addition to six new Dog Tested. Dog Approved.™ spots will also be discovered on YouTube/Subaru.
Since 2008, Subaru and its retailers have donated over $51 million to nationwide and native organizations, supporting the rescue, transportation, and adoption of over 420,000 animals.
To study extra in regards to the Subaru Love Pets initiative, please go to subaru.com/pets and comply with #SubaruLovesPets and #MakeADogsDay.
*Disclaimer: Subaru retailers will donate $100 for each pet adopted from associate shelters from October 1, 2023 via October 31, 2023 as much as $3,100 per retailer.
**Disclaimer: Maximum donation of $10,000. Donation applies to orders positioned from 12:01 AM ET Saturday, October 1, 2023 via 11:59 PM ET Monday, October 31, 2023, via collaborating retailers’ Subaru Parts Online web sites. Rear Bumper Protector Mat is excluded from promotion.
***Disclaimer: Maximum donation of $5,000. Applies to orders positioned from 12:01 AM ET Saturday, October 1, 2023 via 11:59 PM ET Monday, October 31, 2023 via badgeofownership.com.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an oblique wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill workplace in Camden, N.J., the corporate markets and distributes Subaru autos, elements, and equipment via a community of greater than 630 retailers throughout the United States. All Subaru merchandise are manufactured in zero-landfill crops and Subaru of Indiana Automotive, Inc. is the one U.S. car manufacturing plant to be designated a yard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the corporate’s imaginative and prescient to indicate love and respect to everybody, and to assist its communities and clients nationwide. Over the previous 20 years, SOA and the SOA Foundation have donated greater than $300 million to causes the Subaru household cares about, and its staff have logged practically 88,000 volunteer hours. As an organization, Subaru believes you will need to do its half in making a optimistic affect on this planet as a result of it’s the proper factor to do. For extra data go to media.subaru.com. Follow us on Facebook, Instagram, TikTok, and YouTube.
Diane Anton
Corporate Communications Manager
(856) 488-5093
[email protected]
Adam Leiter
Subaru of America, Inc.
(856) 488-8668
[email protected]
SOURCE Subaru of America, Inc.
