Czech and Slovak brand names are the focus at Future is Regional at Prague Airport
Prague Airport
Prague’s Václav Havel Airport has actually simply opened a shop called Future is Regional that– abnormally for a European capital city airport– is completely concentrated on promoting Czech and surrounding Slovak brand names.
Nearly 30 brand names have actually been sourced for the shop with all the regional items used declared to be made from high quality products in a sustainable way with regard for the environment. Travelers can find out the stories of the brand names through QR codes situated near the racks, wall mounts, and item displays.
The principle and style of the store, situated in Terminal 2, has a really transparent natural and earthy feel. From the world that includes in the word ‘Regional’ in the shop name, the plants housed in dog crates at the front entryway and likewise hanging above the light fittings, to the wood park bench at the counter, the style penetrates an unwinded environment.
The interior was produced with very little ecological effect. All the components were made by a regional business from sustainable, recycled, and reconditioned products, consisting of recycled wood, and a vinyl flooring made from animal bottles. The choice of recycling the pre-owned products in the future was likewise factored into the style procedure.
However there is industrial believing behind the principle which has actually been established by Lagardère Travel Retail Czech Republic, part of the French worldwide travel merchant, which recently revealed some strong development figures.
A February research study from Swiss travel retail research study group, M1nd-set suggested that more than 80% of taking a trip customers are more worried about sustainability now than previously, while 71% of buyers chosen to purchase brand names that might show social, ethical, and ecological worths and practices.
” Regional production and sincere workmanship”
” The concept on which we have actually based the entire principle is clear: the future depend on regional resources; simply put in items, services, products and, above all, individuals,” stated LTR Czech Republic’s CEO Richard Procházka. “At Future is Regional, our company believe in regional production, sincere workmanship, heritage, and custom and these are the requirements by which we choose our providers.”
Glass wares and porcelain line the back walls of the brand-new shop.
He included: “The store is there for everybody who wishes to discover more and appreciates how, where, and what they purchase, and who they support with their purchases. Openness and awareness are an essential part of sustainability. From the very first client responses, we can see how favorably they feel about the store.”
Though it is early days for a principle like this– specifically in the airport retail environment where a high turnover per square foot is generally a requirement– the CEO stated that he was currently thinking of broadening on this pilot with “activities in a comparable way.”
The shop includes a mix of recognized business, in addition to specific niche start-ups with little workshops. Travelers can discover products that vary from style, glass and presents, to natural cosmetics. Brand names consist of glass wares from Klimchi and Lukáš Jabůrek Studio; Goldfinger and Studio Malíská porcelain; ornamental products from Chrpa (which supports employees with impairments); Reparáda style, and a variety of charm labels like Klara Rott, Kama, and Havlík’s Natural Drug store.
” We more than happy to have actually opened a simply regional store, which is the very first of its kind at the airport and promotes a special principle at the worldwide level,” stated Jakub Puchalský, who is on Prague Airport’s board of directors. “We have actually long been promoting the subject of sustainability. For that reason, the principle fits right into the business technique.”
Puchalský welcomed others to be as enthusiastic as Lagardère with regard to sustainability by commenting: “Additional growth of airport services with a comparable technique has our complete assistance.” The airport, which has actually vowed to attain carbon neutrality by 2030 and net absolutely no carbon emissions by 2050, rollovered 3.8 million travelers in the summertime (from June to August), one 3rd less than in very same duration in 2019.
