September 12, 2023
PRESS RELEASE
Apple debuts iPhone 15 and that iPhone 15 Plus
An enormous leap ahead for iPhone with a stunning new design that includes a sturdy, color-infused again glass and new contoured edge; the Dynamic Island; a 48MP Main digicam with 2x Telephoto; and USB‑C
CUPERTINO, CALIFORNIA Apple immediately introduced iPhone 15 and that iPhone 15 Plus, that includes an industry-first color-infused again glass with a surprising, textured matte end, and a brand new contoured edge on the aluminum enclosure. Both fashions characteristic the Dynamic Island, and a complicated digicam system designed to assist customers take unbelievable photographs of on a regular basis moments of their lives. A robust 48MP Main digicam allows super-high-resolution photographs and a brand new 2x Telephoto choice to offer customers a complete of three optical zoom ranges — like having a 3rd digicam. The iPhone 15 lineup additionally introduces the following era of portraits, making it simpler to seize portraits with nice element and low-light efficiency. Building on Apple’s progressive satellite tv for pc infrastructure, Roadside Assistance by way of satellite tv for pc can join customers to AAA if they’ve automobile hassle whereas off the grid. With A16 Bionic for highly effective, confirmed efficiency; a USB‑C connector; Precision Finding for Find My pals; and industry-leading sturdiness options, iPhone 15 and that iPhone 15 Plus characterize an enormous leap ahead.
iPhone 15 and that iPhone 15 Plus can be available in 5 gorgeous new colours: pink, yellow, inexperienced, blue, and black. Pre-orders begin Friday, September 15, with availability starting Friday, September 22.
“iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and features like Roadside Assistance via satellite that make a real difference in users’ lives,” mentioned Kaiann Drance, Apple’s vice chairman of Worldwide iPhone Product Marketing. “We’re also pushing the power of computational photography to new levels this year with a 48MP Main camera featuring a new 24MP default for super-high-resolution photos, a new 2x Telephoto option, and next-generation portraits.”
A Beautiful and Durable Design with an Advanced Display
Available in 6.1-inch and 6.7-inch show sizes,1 iPhone 15 and that iPhone 15 Plus characteristic the Dynamic Island, an progressive option to work together with vital alerts and Live Activities. The elegant expertise fluidly expands and adapts so customers can see the following path in Maps; simply management music; and, with third-party app integrations, get real-time updates on meals supply, journey sharing, sports activities scores, journey plans, and extra. The Super Retina XDR show is nice for watching content material, streaming Apple Fitness+ exercises, and taking part in video games. Peak HDR brightness now reaches as much as 1600 nits so HDR photographs and movies look higher than ever. And when it’s sunny, peak outside brightness reaches as much as 2000 nits — twice as vibrant because the earlier era.
Both fashions characteristic a classy new look that’s constructed to final. For the primary time in a smartphone, coloration is infused all through the again glass, creating 5 lovely colours. The again glass is strengthened with an optimized dual-ion trade course of earlier than being polished with nanocrystalline particles and etched to create an opulent, textured matte end. A brand new contoured edge on the aerospace-grade aluminum enclosure feels even nicer in customers’ palms, and the Ceramic Shield entrance cowl continues to be harder than every other smartphone glass. With a water- and dust-resistant design2 and industry-leading sturdiness options, iPhone lasts and holds its worth longer than every other smartphone. Plus, the interior design supplies highly effective sustained efficiency, whereas bettering ease and affordability of repairs.
A Powerful Camera to Capture Every Moment in Super-High Resolution
The superior digicam system on iPhone 15 and that iPhone 15 Plus helps customers seize on a regular basis moments and cherished recollections. A 48MP Main digicam shoots sharp photographs and movies whereas capturing effective particulars, with a quad-pixel sensor and 100% Focus Pixels for quick autofocus. Using the ability of computational images, the Main digicam offers customers a brand new 24MP super-high-resolution default, providing unbelievable picture high quality at a practical file dimension superb for storing and sharing. By intelligently integrating {hardware} and software program, an extra 2x Telephoto choice offers customers three optical-quality zoom ranges — 0.5x, 1x, 2x — for the primary time on an iPhone dual-camera system.
Next-generation portraits on iPhone 15 and that iPhone 15 Plus characteristic sharper element, extra vivid colours, and improved low-light efficiency. For the primary time, customers can take portraits with out having to modify to Portrait mode. When there’s an individual, canine, or cat within the body, or when a person faucets to focus, iPhone robotically captures depth info, so customers can flip photographs into gorgeous portraits later within the Photos app on iPhone, iPad, or Mac. For higher artistic management, customers can even modify the main target level after the picture has been taken. Shooting at evening will get higher with enhancements to Night mode, together with sharper particulars and extra vivid colours. When lighting is vibrant or uneven, new Smart HDR captures topics and the background with extra true-to-life renderings of pores and skin tones, whereas making certain photographs have brighter highlights, richer midtones, and deeper shadows when seen within the Photos app. This superior HDR rendering can be available to third-party apps, so photos can look even higher when shared on-line. These enhancements profit the 48MP Main digicam, Ultra Wide digicam, and TrueDepth entrance digicam.
A16 Bionic: Proven, Powerful Performance
The quick and environment friendly A16 Bionic chip brings confirmed efficiency to iPhone 15 and that iPhone 15 Plus, powering the Dynamic Island, computational images capabilities, and extra. With two high-performance cores that use 20 p.c much less energy and 4 high-efficiency cores, the 6-core CPU is quicker than the earlier era and simply handles intensive duties whereas delivering extraordinary battery life. The 5-core GPU has 50 p.c extra reminiscence bandwidth for easy graphics when streaming movies and taking part in video games. A brand new 16-core Neural Engine is able to almost 17 trillion operations per second, enabling even quicker machine studying computations for options like Live Voicemail transcriptions in iOS 17 and third-party app experiences — all whereas defending vital privateness and security measures utilizing the Secure Enclave.
Expanded Safety Capabilities for Peace of Mind
The iPhone 15 lineup provides vital security capabilities to supply help when it issues most, together with Crash Detection3 and Emergency SOS by way of satellite tv for pc.4 Currently available in 14 international locations and areas on three continents, Emergency SOS by way of satellite tv for pc has made a major impression in customers’ lives. This groundbreaking security service will come to Spain and Switzerland later this month.
Building on this progressive satellite tv for pc infrastructure, iPhone 15 and that iPhone 15 Plus introduce Roadside Assistance by way of satellite tv for pc. Beginning within the U.S., when a person has automobile hassle and mobile and Wi-Fi protection are usually not available, they’ll now hook up with AAA, the nation’s largest roadside help supplier.5 An intuitive interface, together with a brief questionnaire to seize vital particulars, will transmit the knowledge by way of satellite tv for pc so AAA can message with the person straight and dispatch assist to their actual location. Access to Roadside Assistance by way of satellite tv for pc can be included without spending a dime for 2 years. Service is roofed in accordance with AAA membership, however can be available individually for nonmembers.6
Powerful Connection Capabilities
The iPhone 15 lineup provides handy new methods to cost, discover pals in busy locations, and keep related whereas touring. Both fashions use a USB‑C connector, a universally accepted commonplace for charging and transferring knowledge, permitting the identical cable to cost iPhone, Mac, iPad, and the up to date AirPods Pro (2nd era). Users can even cost AirPods or Apple Watch straight from iPhone with the USB‑C connector.7 Both fashions assist MagSafe and future Qi2 chargers for wi-fi charging.
Both fashions characteristic the second-generation Ultra Wideband chip, enabling two iPhone units with this chip to attach at 3 times the vary as earlier than. This opens up a brand new method to make use of Precision Finding for Find My pals, so iPhone 15 customers can share their location and discover one another, even in crowds. Precision Finding is constructed with the identical privateness protections that customers have come to belief in Find My.8
iPhone 15 fashions proceed to ship a high-quality, superfast 5G expertise9 and improved audio high quality on cellphone calls, together with these made on FaceTime or third-party apps. Sound high quality will get even higher when customers choose Voice Isolation to return by means of loud and clear, even when they’re someplace noisy.
iPhone 15 and that iPhone 15 Plus have eSIM, a extra handy and safe various to a bodily SIM card, with assist from greater than 295 carriers. When touring the world, customers can keep related by means of inexpensive worldwide roaming plans from their present provider, or buy pay as you go eSIM plans in over 50 international locations and areas, together with Australia, Italy, Thailand, and extra.
Featuring iOS 17
iPhone 15 and that iPhone 15 Plus characteristic iOS 17,10 making iPhone much more private and intuitive with new capabilities:
- The Phone app will get main updates with Contact Posters, which permits customers to customise how they seem to their contacts, and Live Voicemail, which leverages the ability of A16 Bionic to see real-time on-device transcription as somebody leaves a voicemail. Users may even decide up the decision whereas the caller is leaving their message.
- Messages will get a brand new stickers expertise, extra highly effective search, transcription of audio messages, and Check In, which permits customers to robotically notify family and friends once they have made it to their vacation spot safely.
- NameDrop offers customers a brand new method to make use of AirDrop to extra simply share contact info by merely bringing two iPhone units collectively. The identical gesture can be utilized to AirDrop content material and extra.
- StandBy offers customers a customizable full-screen expertise with glanceable info designed to be seen from a distance when iPhone is on its facet and charging. With assist for Live Activities, Siri, incoming calls, and bigger notifications, StandBy is ideal for a nightstand, kitchen counter, or desk.
iOS 17 delivers many extra updates, together with Journal,11 a brand new app that helps iPhone customers mirror and observe gratitude by means of journaling; enhancements to autocorrect and Dictation; higher safety for Private Browsing in Safari; password and passkey sharing with iCloud Keychain; pet recognition in Photos; and far more.
Better for the Environment
iPhone 15 and that iPhone 15 Plus are designed with the setting in thoughts. As Apple continues to work towards its 2030 objective of constructing each product carbon impartial — from design to manufacturing to buyer use — the corporate is prioritizing clear electrical energy throughout your entire provide chain and designing merchandise with recycled and different low-carbon supplies. iPhone 15 and that iPhone 15 Plus now use much more recycled content material, with 100% recycled cobalt within the battery and 100% recycled copper in the primary logic board, copper wire within the Taptic Engine, and copper foil within the inductive charger in MagSafe — all firsts for iPhone. Both fashions additionally embody 75 p.c recycled aluminum within the enclosure, 100% recycled uncommon earth components in all magnets, and 100% recycled gold within the USB‑C connector in addition to the gold plating and tin soldering in a number of printed circuit boards. The iPhone 15 lineup meets Apple’s excessive requirements for vitality effectivity and is freed from mercury, PVC, and beryllium. Over 99 p.c of the packaging is fiber-based, bringing Apple nearer to its objective of fully eradicating plastic from its packaging by 2025.
To additional scale back impression on the planet, Apple will not use leather-based in any new Apple merchandise, together with iPhone equipment. Apple is introducing a brand new FineWoven Case with MagSafe and FineWoven Wallet with MagSafe, produced from a sturdy and chic microtwill with a delicate, suedelike really feel. The materials is produced from 68 p.c post-consumer recycled content material and has considerably decrease carbon emissions in comparison with leather-based.
Pricing and Availability
- iPhone 15 and that iPhone 15 Plus can be available in pink, yellow, inexperienced, blue, and black in 128GB, 256GB, and 512GB storage capacities, beginning at $799 (U.S.) or $33.29 (U.S.) per thirty days, and $899 (U.S.) or $37.45 (U.S.) per thirty days, respectively.12
- Apple provides nice methods to avoid wasting and upgrade to the latest iPhone. Customers within the U.S. can get $200-$650 (U.S.) in credit score once they commerce in iPhone 11 or later and upgrade to iPhone 15 or iPhone 15 Plus by visiting the Apple Store Online, or at an Apple Store location. To see what their system is value and for phrases and situations, prospects can go to apple.com/store/trade-in.
- Customers can get iPhone 15 for as little as $0 (U.S.) per thirty days once they commerce in an iPhone 11 or later with choose U.S. carriers. For eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers.
- Customers in additional than 40 international locations and areas, together with Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.Okay., and the U.S., will have the ability to pre-order iPhone 15 and that iPhone 15 Plus starting at 5 a.m. PDT this Friday, September 15, with availability starting Friday, September 22.
- iPhone 15 and that iPhone 15 Plus can be available in Macao, Malaysia, Türkiye, Vietnam, and 17 different international locations and areas starting Friday, September 29.
- FineWoven Wallet with MagSafe and FineWoven Case with MagSafe will each be available for $59 (U.S.) in 5 new colours for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. In addition to an iPhone 15 and that iPhone 15 Plus Clear Case, available for $49 (U.S.), a Silicone Case with MagSafe can be available for $49 (U.S.) in black, storm blue, clay, mild pink, guava, orange sorbet, cypress, and winter blue.
- iOS 17 can be available as a free software program update on Monday, September 18.
- Available beginning on September 18, iCloud+ will provide two new plans: 6TB for $29.99 (U.S.) per thirty days and 12TB for $59.99 (U.S.) per thirty days, offering further storage to maintain information, photographs, movies, and extra protected, accessible, and straightforward to share. The new plans are nice for customers with giant picture and video libraries or these utilizing Family Sharing, and can present access to premium options, together with Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video assist.
- Customers who buy iPhone 15 and that iPhone 15 Plus will obtain three free months of Apple Arcade and Apple Fitness+ with a brand new subscription.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough providers together with the App Store, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the most effective merchandise on earth, and to leaving the world higher than we discovered it.
- The show has rounded corners that observe a gorgeous curved design, and these corners are inside a regular rectangle. When measured as a regular rectangular form, the display screen is 6.06 inches (iPhone 15) or 6.68 inches (iPhone 15 Plus) diagonally. The precise viewable space is smaller.
- iPhone 15 and that iPhone 15 Plus are splash-, water-, and dust-resistant. They had been examined underneath managed laboratory situations, and have a score of IP68 underneath IEC commonplace 60529 (most depth of 6 meters for as much as half-hour). Splash, water, and dirt resistance are usually not everlasting situations. Resistance may lower because of regular put on. Do not try to cost a moist iPhone; seek advice from the person information for cleansing and drying directions. Liquid injury isn’t coated underneath guarantee.
- Crash Detection is designed for four-wheel passenger car crashes with sure mass, G-force, and velocity profiles in line with extreme, life-threatening crashes. It was designed for extreme, life-threatening, high-impact entrance and rear collisions, sideswipe, T-bone, and rollover crashes. Crash Detection is available worldwide on iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 9, Apple Watch Ultra 2, Apple Watch Series 8, Apple Watch Ultra, and Apple Watch SE (2nd era).
- Emergency SOS by way of satellite tv for pc and Find My by way of satellite tv for pc are at present available in 14 international locations and areas, together with Australia, Austria, Belgium, Canada, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Portugal, the U.Okay., and the U.S., and can be available in Spain and Switzerland later this month.
- Emergency SOS by way of satellite tv for pc and Roadside Assistance by way of satellite tv for pc had been designed to be used in open areas with a transparent line of sight to the sky. Performance could also be impacted by obstructions similar to bushes or surrounding buildings.
- Roadside Assistance by way of satellite tv for pc is launching within the U.S. with AAA and is included without spending a dime for 2 years beginning on the time of activation of a brand new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, or iPhone 14 Pro Max. This satellite tv for pc service requires iOS 17. AAA might cost for roadside help providers. iPhone 15 and that iPhone 14 customers who are usually not AAA members can benefit from Roadside Assistance by way of satellite tv for pc on a pay-per-use foundation for AAA’s roadside help providers.
- iPhone 15 helps 4K at 60 fps HDR video output utilizing a USB‑C Digital AV Multiport Adapter to permit customers to connect with an HDMI show, whereas additionally connecting a regular USB system and a USB‑C charging cable.
- Precision Finding for Find My pals requires Ultra Wideband and is not available in all international locations or areas. With iOS 17, Precision Finding can be available to Apple Watch Series 9 and Apple Watch Ultra 2 customers to assist them find their iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max. Later this fall, iPhone 15 customers will have the ability to use Precision Finding for Find My pals to find family and friends carrying Apple Watch Series 9 and Apple Watch Ultra 2.
- A knowledge plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in choose markets and thru choose carriers. Speeds are primarily based on theoretical throughput and fluctuate primarily based on web site situations and provider. For particulars on 5G and LTE assist, prospects can contact their provider or go to apple.com/iphone/mobile.
- Some options will not be available for all international locations or all areas. View an entire listing at apple.com/ios/feature-availability.
- Journal is coming in a software program update later this yr.
- Pricing for iPhone 15 and that iPhone 15 Plus features a $30 connectivity low cost that requires activation with AT&T, T‑Mobile, or Verizon. Available to certified prospects and requires 24-month installment mortgage once they choose Citizens One or Apple Card Monthly Installments (ACMI) as cost kind at checkout at Apple. Customers want to pick out AT&T, T‑Mobile, or Verizon as their provider once they take a look at. An iPhone bought with ACMI is all the time unlocked, so prospects can change carriers at any time. Subject to credit score approval and credit score restrict. Taxes and delivery are usually not included in ACMI and are topic to their card’s variable APR. Additional Apple Card Monthly Installments phrases are within the Apple Card Customer Agreement. Additional iPhone Payments phrases are right here. ACMI isn’t available for purchases made on-line at particular storefronts. The final month’s cost for every product would be the product’s buy value, much less all different funds on the month-to-month cost quantity. ACMI financing is topic to alter at any time for any cause, together with however not restricted to installment time period lengths and eligible merchandise. See support.apple.com/kb/HT211204 for details about upcoming modifications to ACMI financing.
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