Partnerships and Collaborations Amplify Puppy Bowl’s Support of Animal Adoption Across All Platforms
Partnership images HERE
PUPPY BOWL XIX returns on Sunday, Feb. 12 at 2PM ET/11AM PT, and for the very first time will be simulcast throughout Animal Planet, Discovery Channel, TBS, HBO Max and discovery+ – an uncommon chance for brand-new audiences to experience the initial and longest running call-to-adoption television occasion. The video game includes 122 puppy gamers from 67 shelters throughout 34 U.S. states, showcasing more puppies, shelters and saves and motivating adoption stories than ever previously as the gamers from Team Ruff and Team Fluff require to the field in the Puppy Bowl arena to win the Wayfair “Lombarky” prize.
Animal Planet has actually coupled with marketing and multiplatform partners to develop opportunities throughout all screens for fans to participate in on the Puppy Bowl enjoyable. Puppy Bowl’s partners, committed to magnifying this year’s video game and continuous message of supporting animal adoption, consist of brand-new and returning brand names, consisting of Pooch Perks, Bark Social, Val Pak, Southwest Airlines®, Grounds & Hounds Coffee Co., and Georgetown Cupcake. Additionally, Multi-Platform partnerships develop all brand-new opportunities for Puppy Bowl fans to communicate with Comedy Central’s The Daily Show, WeRateDogs, Georgia Aquarium and Los Angeles based animal shelter Paw Works.
“For almost 20 years, Puppy Bowl has long been the biggest celebration of pet adoption. Now fueled by the power of Warner Bros. Discovery, the event is bigger than ever. Simulcast across five different brands and platforms, consumers and partners alike have more opportunities to be a part of Puppy Bowl both on and off the screen. In addition to watching the big game, fans also get to experience Puppy Bowl through our exciting partnerships, but most important is that everything we do helps to reach the ultimate goal of finding forever homes for these amazing pets,” said Karen Bronzo, Chief Marketing Officer, U.S. Networks Group, Warner Bros. Discovery.
This year’s Puppy Bowl partners consist of:
- Pooch Perks – Pooch Perks, the #1 month-to-month dog box in America is happy to reveal its collaboration for Puppy Bowl XIX. In cooperation, an unique choice of toys and deals with have actually been curated to match both Puppy Bowl and the month of LOVE as we head into February. Each Pooch Perks Puppy Bowl Box includes the authorities Puppy Bowl XIX bandanna, football & valentines themed toys and tasty deals with and toys for playing catch, bring, and pull that both pooches and owners will delight in while viewing Puppy Bowl.
- Bark Social – Bark Social, the premier social club for dogs and dog enthusiasts, will be hosting Puppy Bowl XIX watch celebrations on Sunday, Feb. 12 from 12:00pm to 4:00pm ET at their Bethesda and Baltimore areas. The indoor/outdoor locations consist of off-leash dog parks, fully-stocked beer gardens, initially of its kind retail experiences, “Bark Rangers” to take care of your pups, and bars that use food + beverages for human beings and dogs alike. Come cheer for Team Ruff or Team Fluff with your furry friend while getting a beverage, playing video games, winning rewards, and delighting in tasty bites with great deals of possibilities for social media-worthy minutes. Attendees can even go home with their own brand-new MVP from among the on-site adoption experiences! More information to come at www.barksocial.com or @bark_social.
- Val Pak– Look out for your Valpak envelope in the mail for your opportunity to win $10000 in the Valpak HGTV Married to Real Estate Sweepstakes. Each Valpak envelope likewise includes a Puppy Bowl XIX coloring sheet where you can choose whether you belong on Team Ruff or Team Fluff!
- (NO PURCHASE NECESSARY. A PURCHASE WILL NOT ENHANCE YOUR OPPORTUNITIES OF WINNING. YOU HAVE NOT YET WON. Void where forbidden. Open to legal homeowners of the 50 United States and D.C., who are 18 years of age or older, or the age of bulk in their state of residence, whichever is older. Sweepstakes starts 1/4/23 and ends 2/14/23. Approximate retail worth of the Grand Prize is $10,000. Odds of winning depend upon the variety of qualified entries got. See total Official Rules for entry directions, complete reward description, constraints, and other crucial information. Sponsored by Valpak Direct Marketing Systems, LLC., 1 Valpak Avenue N, St Petersburg, FL 33716.)
- Southwest – Those flying on Southwest Airlines® throughout the month of February can delight in Puppy Bowl material by means of the Inflight Entertainment Portal. Be sure to have a look at Animal Planet’s Puppy Bowl On Demand TELEVISION Channel to view previous Puppy Bowl preferred video games and minutes, consisting of Puppy Bowl XVIII, and an unique video, “Journey to Puppy Bowl,” which follows 3 puppies from Lifeline Puppy Rescue beyond Denver as they fly on Southwest to the prettiest video game in sports. Want to bring your own four-legged friend with you onboard? Southwest enables little dogs and cats to take a trip in-cabin in an authorized provider. To learn more, please go to Southwest.com/Pets.
- Grounds & Hounds Coffee Co. – On Saturday, Feb. 4, Animal Planet, Annenberg PetSpace and Grounds & Hounds Coffee Co. hosted an unique “Pup Rally,” which was a day filled with enjoyable with football-themed activities which was open to the general public! Residents of the Greater Los Angeles location brought their fuzzy dealt with buddies to delight in numerous dog dexterity drills & video games, complimentary Grounds & Hounds ‘Puppy Bowl Blend’ coffee, treats, reward free gifts and more. Best of all, every dog that went to the ‘Pup Rally’ got an authorities Puppy Bowl XIX gameday bandanna to display their assistance for ‘Team Ruff’ or ‘Team Fluff’ in the extremely expected telecasted occasion. Grounds & Hounds x Puppy Bowl blends are available at www.groundsandhoundscoffee.com.
- Georgetown Cupcake – Celebrate this year’s Puppy Bowl with tasty Puppy Bowl-themed cupcakes from Georgetown Cupcake! This year, Georgetown Cupcake’s Puppy Bowl XIX Dozen consists of 3 Chocolate & Bright Blue Buttercream cupcakes, 2 Chocolate & Chocolate Buttercream Puppy Face cupcakes, 2 Chocolate & Green Grass Buttercream cupcakes, 3 Vanilla & Orange Buttercream cupcakes, and 2 Salted Caramel Puppy Face cupcakes, embellished with Puppy Bowl-themed fondant. Available for across the country over night shipping on georgetowncupcake.com.
- WeRateDogs – Animal Planet is partnering with WeRateDogs, a popular influencer account with over 18M fans, and their charitable organization, 15/10 Foundation. This non-profit sponsors shelter dogs with medical requirements and spends for any required medical expenditures in an effort to make them more adoptable. Two Puppy Bowl dogs from the beginning lineup of gamers have actually been selected by 15/10 Foundation for protection of medical expenditures. WeRateDogs is establishing social videos and other material to share these pups’ stories with its audiences throughout social.
- Georgia Aquarium – Through an enduring material collaboration with Atlanta’s Georgia Aquarium, regional shelter puppies “toured” the fish tank, dolphins are participating the Puppy Bowl enjoyable with footballs, and resident penguins were enhanced with gameday themed activities. Georgia Aquarium is establishing initial social videos to share these activation with its audiences throughout social.
- Paw Works – Animal Planet is partnering with Los Angeles-based rescue Paw Works to produce 5 days of YouTube livestreams which will air daily on Animal Planet’s YouTube channel in the week leading up to Puppy Bowl XIX. Content will consist of seeing the dogs sustaining up for the huge video game with a mukbang, getting pumped up with a puppy training course, and more.
- The Daily Show’s @DailyShowDogs is partnering with Puppy Bowl for the 3rd year! The popular Instagram account functions dogs coming from staffers of Comedy Central’s The Daily Show along with cute dogs up for adoption from animal shelters in the New York City location and throughout the U.S. This year, the Daily Show Dogs will present Puppy Bowl fans to their lineup of dogs who will be supporting gamers from both Team Ruff and Team Fluff.
Multi-platform aspects for Puppy Bowl XIX can be discovered on PuppyBowl.com, consisting of image galleries, Meet the Players-design videos, and adoption page for furry good friends in requirement of a home. Additionally, the “Pupularity Playoffs” bracket returns for the 3rd successive year as fans vote on the Most Pupular gamer in the beginning lineup. Following a month of on-air positionings and social promo, the winner of the bracket will be revealed in the pre-game program on Animal Planet. PuppyBowl.com likewise host the real-time choose the video game’s Most Valuable Player as they tune-in. Fans will have the ability to cast their vote and choose which puppy from the beginning line-up gets these boasting right and the winner will be revealed at the end of the video game.
Puppy Bowl superfans can likewise reveal their group spirit utilizing Puppy Bowl stickers/GIFs load that are available on GIPHY and in-app on Instagram, TikTok, Twitter, and more. These are developed to include video game day style to audiences’ social posts, texts, and e-mails. Two brand-new AR filters were likewise produced for Animal Planet’s Effect Libraries on Instagram, Facebook, and TikTok. A forehead randomizer entitled “Choose Your Player” enables audiences to choose which Puppy Bowl gamer from the beginning line-up they can root for. The 2nd AR experience entitled “Puppy Bowl Gameday” develops an immersive experience, positioning an audience on the Puppy Bowl field for a goal and being gone after by a gaggle of puppy gamers.
In addition, an Instagram Live Scrimmage on Animal Planet’s account will be available on the Saturday prior to throughout the huge video game to get audiences primed for Sunday. Other video game day protection consists of Puppy Bowl character Meep the Bird sharing video game day commentary and Warner Bros. Discovery social networks protection of the video game from brand names that consist of Discovery Channel, TBS, Food Network and HBO.
PUPPY BOWL XIX is produced for Animal Planet by Bright Spot Content, an All3Media America business.
Press Contacts:
Paul Schur
Katie Wilkins
