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HomePet Industry NewsPet Insurance NewsUNIST scholar startup units new world standar

UNIST scholar startup units new world standar

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Pireco Co., Ltd., a student-led venture company of UNIST

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Pireco paves the way in which for pet identification know-how primarily based on “nostril wrinkles” to develop into a global customary.


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Credit: UNIST

Pireco Co., Ltd., a student-led enterprise firm of UNIST, has achieved a exceptional feat in establishing a global customary for his or her multi-biometrics identification answer designed for companion animals. This groundbreaking answer simplifies the method of precisely figuring out and registering companion animals by merely scanning the distinctive patterns of ridges and creases on their noses utilizing smartphones. The creation of this pioneering know-how units the stage for world registration and identification of companion animals.

On September 8, UNIST made an official announcement relating to the consent of the “Multi-biometric Identification and Registration Technology Standards for Companion Animals” developed by Pireco. This consent was granted throughout a gathering held at KINTEX in Ilsan by the International Telecommunication Union (ITU), the United Nations specialised company for data and communication applied sciences. Following a four-week interval to collect opinions from ITU members, the consented customary shall be formally authorised as an ITU worldwide customary. Since April 2020, Pireco has labored in collaboration with Dr. Jae-Sung Kim of the Korea Internet & Security Agency (KISA) to develop worldwide requirements for his or her multi-biometrics identification answer, specializing in nostril patterns.

The present Enforcement of Decree of Animal Protection Act solely acknowledges the usage of an RFID-based system for registering companion and doesn’t contemplate nostril print-based registration as a sound technique. However, as worldwide requirements for assessing the reliability of know-how have been established, there’s an anticipation that the revision of the present regulation to incorporate nostril print-based registration will acquire traction. Presently, the registration course of for companion dogs entails the insertion of a microchip, making certain lifelong identification. Nevertheless, with the modification of the laws, the pet registration course of could be simplified by using nostril print-based registration instead strategy. This modification is projected to streamline the method and facilitate an enhancement within the present low pet registration price, which presently stands at roughly 50%. The low registration price has been recognized as a big obstacle to the development of pet insurance coverage, a matter of utmost nationwide significance.

Tae-Heon Kim, the CEO of Pireco, has expressed his utmost satisfaction in spearheading the institution of the world’s first worldwide customary for pet identification know-how. He emphasised the corporate’s dedication to actively selling world growth, by saying “We are actively promoting overseas expansion to ensure that technologically advanced countries in the pet industry can readily adopt Korean innovations.”

Established in 2018, Pireco focuses on offering registration options for companion animals via the utilization of distinctive biometric traits, corresponding to iris and nostril prints. With the adoption of this worldwide customary, Pireco has gained a big benefit in securing mental property rights associated to this cutting-edge know-how. In the latter half of this 12 months, the corporate plans to provoke a pilot mission for issuing canine ID playing cards, leveraging the regulatory sandbox demonstration particular case designation.


Disclaimer: AAAS and EurekAlert! will not be accountable for the accuracy of reports releases posted to EurekAlert! by contributing establishments or for the usage of any data via the EurekAlert system.

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