For the third yr in a row, MINT, the in-house inventive content material studio for Seven West Media have launched the PerthNow Pet Census, a marketing campaign sponsored by RAC Insurance.
The spark for this concept got here in 2021 when the quinquennial Australian Census occurred. With the honoured position pets play in Australian households, it’s a surprise why they weren’t counted within the 2021 Australian Census.
Capitalising on the neighborhood’s want to have their pet’s voices heard, the concept for PerthNow Pet Census was born. And with this marketing campaign, PerthNow hope to develop model recognition for RAC Pet Insurance amongst WA pet homeowners.
Hosted as a standalone webpage, PerthNow invite customers to participate within the 2024 PerthNow Pet Census. It’s a chance for pet lovers of Western Australia to share details about their beloved pet – reminiscent of their pet’s title, age, and breed; their common pet-friendly parks and venues and the way a lot they’ve spent on their pet previously 12 months.
As an incentive, PerthNow and RAC are gifting away 5 prizes from a prize pool of $3000*.
Results from the census – reminiscent of Perth’s high breeds, pet names, canine parks and extra – will probably be launched on the PerthNow Instagram web page in May.
Nahum Hendricks, Creative Director, MINT Content Studio, stated: “Without a doubt, The PerthNow Pet Census project is a favourite every year! Not only do we get to work with the CUTEST pets, but we’re able to attract the right audience with ease, creating an environment for RAC to position themselves as WA’s trusted pet insurer.”
“RAC is proud to support The PerthNow Pet Census, it’s a great way for us to reach and engage with WA pet owners and find out more about their furry friends.”
This 4-week marketing campaign is at the moment being promoted throughout PerthNow and is being housed on the Pet Census webpage with a video on PerthNow’s social media.
Credits
Client: RAC Insurance
Campaign Manager: Stephanie Arcorace
Agency: Group Yellow
Investment Partnerships Associate Director: Monica Gothivrekar
Senior Investments Executive: Tia Sullivan
Creative Studio: Seven West MINT
Creative Director/Executive Producer: Nahum Hendricks
Producer: Jesse Daniels
Videographer: Louis Taylor
Graphic Designer: Todd Pascoe
Account Manager: Siahn Nardi
Account Executive: Zoe Mitchell
Project Manager: Jacinta Houzer
Campaign Executive: Leoné Pretorius
T&Cs apply.
