RSA is among the world’s longest-serving basic insurer with over 9 million consumers around the globe. With a varied series of items from personal car, home and family pet insurance coverage to industrial insurance coverage – the Group runs through a variety of its own insurance coverage brand names, along with UK retail partners, such as John Lewis, Nationwide and Tesco.
Working carefully with RSA’s CRO and E-Commerce groups, Creative CX has actually been entrusted with scaling the experimentation program into more insurance coverage items and consumer journeys, whilst increasing test speed. Creative CX will likewise support the RSA groups with UX research study and behavioral science, and a program of customized training workshops to enhance understanding and ability throughout the organisation.
Ceri Balston, Head of E-Commerce commented, “We’re super excited about this partnership! We’ve got a brilliant team at RSA and we’re looking forward to working with Creative CX to help us deliver a step change in our experimentation capability.”
Mark Pybus, CEO or Creative CX commented, “We’re anticipating operating in collaboration with the great group at RSA, assisting to scale using experimentation to drive much better consumer experiences and business efficiency.
“Excited about what we will achieve together!”
