Jo Maclennan, Head of Brand, Petplan, explains: “As the UK’s no.1 pet insurer, the anxious worry pet owners feel when their pets are ill or injured is something we empathise with daily. Pets are family and the important role they play in our lives allows us to connect with our audience through a shared understanding. As the ad says, getting the best care matters, creating a clear role for the brand and the superior proposition we provide.”
The work goals to carry Petplan’s model objective to life; serving to pets get the very best care available. The marketing campaign comes because the model continues to give attention to driving elevated consciousness and consideration with the brand new wave of post-pandemic pet homeowners.
Louise Hayward, CEO of Now, provides: “Not all pet insurance is equal, and with an increase in new pet owners post the pandemic, we needed to drive awareness of the superiority of Petplan. We’re incredibly proud of the campaign and the new approach the work takes, showing that Petplan understands pets and their owners better than anyone else. And we’re equally proud of the strong partnership with Petplan that made this work possible.”
The marketing campaign will span model TV, social, on-line, direct response and outside promoting.
Josh Norbury, Executive Creative Director at Now, added: “This was a chance to inform a superbly easy but poignant story that each pet proprietor may relate to. Something that speaks to the robust emotional connection between pet and proprietor being no completely different than that of a human and one other human. They imply the world to us. It’s why once they harm – you harm. As the UK’s main pet insurance coverage supplier, Petplan are within the distinctive position to assist homeowners supply actually superior care – one thing each pet deserves.”
A well timed reminder of the facility of emotion in promoting.
