EQS-News: DFV Deutsche Familienversicherung AG / Key word(s): Market Launch
DFV Deutsche Familienversicherung AG: Deutsche Familienversicherung: New pet medical insurance & ingenious marketing techniques
20.06.2023 / 08:15 CET/CEST
The provider is exclusively accountable for the material of this statement.
Corporate News
Deutsche Familienversicherung: New pet medical insurance & ingenious marketing techniques
Frankfurt am Main, 20 June 2023 – DFV Deutsche Familienversicherung AG (“Deutsche Familienversicherung”), the ingenious direct insurance provider from Frankfurt, got in the family pet medical insurance business for dogs and cats in 2019. Since then, the business has actually seen continual effective development in this line of business. As of 15 June 2023, the business has actually introduced a brand-new generation of family pet medical insurance items and is promoting them in an ingenious method through innovative television commercials and social networks interactions.
Johannes Rau is said to have actually when explained his own family dog as “a catastrophe as a dog, however irreplaceable as a person”. The treatment of animals, such as dogs and cats, has actually long because come closer to that of people, specifically when it comes to operations. We likewise needed to consider the modification of the scale of charges for vets by approximately 40 %. And so we have actually been successful in releasing an especially appealing 100% cover for operations at € 24.90 each month,” remarks Dr Stefan Knoll, Chairman of the Board and creator of Deutsche Familienversicherung.
Innovative internal marketing campaign
Dogs and cats have actually long been full-fledged relative in German homes. The insurance coverage of their animals is for that reason driven by feelings and veterinary care has actually ended up being a matter of the heart. The ingenious marketing campaign established internal for the brand-new DFV-TierkrankenSchutz takes this into account by putting dogs and cats at the centre of the action. For the very first time, the four-legged buddies themselves have their say in the television commercial for an animal medical insurance policy. You can discover the 30-second television commercial for the item here. The television campaign is matched by social networks interaction and many online marketing steps.
“Insurance marketing can be as much as date, amusing and amusing. We reveal this with our brand-new television commercial for DFV-TierkrankenSchutz. I am really happy that the whole marketing technique, from the concept, the script and the accompanying possessions to the campaign management, was established and executed internal,” remarks Viktoria Knoll, Head of Marketing at Deutsche Familienversicherung.
New item & fantastic marketing capacity
According to the German Pet Trade Association (ZZF), 15.2 million cats and 10.6 million dogs resided in German homes in 2022. According to a recent research study by Nordlight Research, just 30 percent of dog owners and 23 percent of cat owners presently have extensive family pet medical insurance. Furthermore, just 27 percent of dog owners and 18 percent of cat owners have family pet surgical treatment insurance coverage.
Deutsche Familienversicherung already responded to these appealing market capacities in 2019 with the intro of animal medical insurance for dogs and cats. Now it’s everything about a brand-new family pet medical insurance that, on the one hand, considers the modification of the charge schedule and, on the other hand, uses an appealing deal at €24.90 for one hundred percent OP insurance coverage cover. You can discover more details on the brand-new item for dogs here and on cat insurance coverage here. The common DFV item functions, such as as much as one hundred percent compensation, no waiting duration, complimentary option of vet and center and online video assessments, continue to become part of the brand-new items.
Your contact
Lutz Kiesewetter
Head of Corporate Communications & Investor Relations Tel.: +49 69 74 30 46 396
Email: [email protected]
About DFV Deutsche Familienversicherung AG
DFV Deutsche Familienversicherung AG (ISIN DE000A2NBVD5) is an ingenious direct insurance provider. As a digital insurance provider, DFV covers the whole worth chain with its own items. The direct insurance provider’s objective is to provide insurance coverage items that individuals actually require and comprehend right away (“Simple. Sensible.”). DFV uses its clients numerous award- winning supplemental medical insurance (oral, health, supplemental long-lasting care insurance coverage) along with mishap and property insurance coverage. Based on the cutting edge and scalable IT system established internal, the business sets brand-new requirements in the insurance coverage market with digital item styles throughout.
www.deutsche-familienversicherung.de
20.06.2023 CET/CEST Dissemination of a Corporate News, sent by EQS News – a service of EQS Group AG.
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