The MarketWatch Guides Team surveyed 1,000 Americans utilizing Pollfish, a third-party marketing research and study platform, to much better comprehend elements affecting family pet owner choices surrounding family pet insurance coverage. We gathered study information for this report from June 19, 2023 through June 21, 2023.
About 71% of our study participants were dog owners while 29% own cats. The breakdown of study participants by generation is listed below:
- Generation Z: 14% of participants
- Millennials: 38% of participants
- Generation X: 32% of participants
- Baby boomers: 15% of participants
Using the raw study information, we weighted actions to line up with population demographics throughout age, gender, and earnings status to be representative of all U.S. grownups (aged 18+). The margin of mistake is +/- 3% with 95% self-confidence.
Questions on our research study? Contact the author here.
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Kristina Zagame is a multimedia reporter with a background that covers several subjects, consisting of news, financing, environment and solar innovation. Her work has actually been released on several platforms consisting of ABC and NBC affiliate stations, EcoWatch, the World Economic Forum, and Ramsey Solutions. Kristina’s reporting has actually taken her all over the U.S., in addition to to Puerto Rico and Chile.
Stephanie Horan is an information reporter with a background in personal financing, especially home purchasing and home services research study. She finished from Williams College with a degree in Mathematics. Her work has actually appeared throughout the web, being included in publications consisting of CNBC, U.S. News & World Report and the New York Times.
Angela Beal, DVM, likes utilizing her writing to help family pet owners offer the very best possible take care of their furry buddies. Angela has actually operated in personal practice and taught veterinary professionals for 15 years. Since 2020, she has actually worked full-time with Rumpus Writing and Editing, a veterinary-specific writing and modifying business. Angela resides in Columbus, Ohio with her hubby, 2 boys, and their ruined Chihuahua mix, Yogi.
