We final wrote about Lassie, a pet well being app and insurance coverage supplier, when it closed an €11 million Series A spherical in 2022. Its development had been spurred by the increase in pet possession throughout the pandemic (almost half of all European households now personal a pet, and house owners spend €23.5 billion on them yearly), and pet house owners turned to cell apps to keep up their pet’s well being. This turned out to be a giant driver of pet insurance coverage firms equivalent to ManyPets (U.K.) and Dalma (France).
Lassie has now raised €23 million in Series B funding led by Balderton Capital. Previous traders together with Felix Capital, Inventure, Passion Capital and Philian (H&M chair Karl-Johan Persson) additionally participated within the spherical. That means Lassie has now raised a complete of €36.5 million.
The funding can be used to develop Lassie’s group and merchandise, equivalent to its in-app sale of well being merchandise for pets, and develop past its core bases of Germany and Sweden. The app options on-line programs, and different data on preventative well being for pets. Owners who full the programs obtain rewards each insurance coverage 12 months, from decrease premiums to loyalty factors for its on-line retailer.
Lassie co-founder and CEO Hedda Båverud Olsson was partly impressed by rising up with a veterinarian mother or father. She was joined by insurance coverage skilled Sophie Wilkinson (a former head of pet insurance coverage at a Nordic insurance coverage firm), and expertise lead Johan Jönsson (previously of Spotify and King).
