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Veterinary Industry Leaders Launch Consumer Marketing Campaign to Raise Awareness and Educate Pet Owners and Practice Groups About Veterinary Nurses/Technicians

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“Trust Your Vet Tech” Kicks off National Veterinary Technician Appreciation Week October 16

ORLANDO, Fla., Oct. 16, 2023 /PRNewswire/ — The North American Veterinary Community (NAVC), with assist from VCA Animal Hospitals (VCA), as we speak introduced the launch of a global advertising marketing campaign to lift consciousness of and assist for the crucial, life-saving function veterinary nurses and technicians play in veterinary practices and within the general healthcare of animals. This first-of-its-kind marketing campaign will ship academic and fascinating supplies to veterinary practices worldwide reaching 1000’s of pet homeowners with the objective of adjusting perceptions of veterinary nurses and technicians and totally using their abilities and schooling. “Trust Your Vet Tech” kicks off the week of October 16 in assist of National Veterinary Technician Appreciation Week and builds on the NAVC’s Veterinary Nurse/Technician Empowerment Campaign launched in 2021 to raise and advance the function of veterinary nurses and technicians throughout the veterinary career.

The "Trust Your Vet Tech" campaign will reach a global audience of more than 600,000 veterinary professionals and pet owners through thousands of veterinary clinics.

The “Trust Your Vet Tech” marketing campaign will attain a worldwide viewers of greater than 600,000 veterinary professionals and pet homeowners by means of 1000’s of veterinary clinics.

“While credentialed veterinary nurses and technicians are the veterinary equal of registered nurses in human drugs when it comes to schooling and abilities, an NAVC survey of pet homeowners nationwide discovered that the majority pet homeowners are unaware of the wide selection of care veterinary nurses and technicians present, from preventive drugs to life-saving and emergency take care of animals of every kind,” stated NAVC CEO Gene O’Neill. “Through this marketing campaign, the NAVC intends to alter perceptions amongst pet homeowners in order that they really feel extra assured having a certified, credentialed veterinary nurse/technician care for his or her pets, utilizing their full vary of abilities and schooling. We can even deal with educating apply crew members in order that they rely extra on these crucial members of the crew to carry out at their full capability. This will profit pets, pet homeowners, and veterinary practices.”

According to an NAVC survey of U.S. pet homeowners, practically half (47%) didn’t know that the function of the credentialed veterinary nurse/technician consists of performing medical duties and procedures. The overwhelming majority, 73%, had the misunderstanding that their function was cleansing cages, eradicating animal waste, feeding or grooming pets –  duties usually carried out by much less skilled and non-credentialed employees. Sixty-three % of pet homeowners have no idea that credentialed veterinary nurses/technicians are the animal healthcare equal of registered nurses.

Leveraging VCA Animal Hospitals nationwide community of greater than 1,000 veterinary hospitals and the NAVC’s international community of 600,000 veterinary professionals, the “Trust Your Veterinary Technician” advertising marketing campaign will attain 1000’s of pet homeowners nationwide by means of inventive and informative supplies that can be despatched to clinics all over the world. The marketing campaign will deal with offering info in regards to the function and schooling of veterinary nurses and technicians together with “5 Things You Didn’t Know About Your Veterinary Technician:”

  1. Veterinary nurses/technicians have a vital function in delivering care to pets, from aiding in surgical procedures to performing superior procedures. They conduct medical assessments, take tissue and blood samples, administer anesthesia, help with surgical procedures and post-surgical monitoring, ache administration, long-term power sickness therapies, present intensive care nursing and monitoring, and work with pet homeowners amongst different duties.

  2. Showing compassion is not the one factor veterinary technicians are good at – they’re credentialed and formally skilled to supply knowledgeable take care of pets.

  3. Credentialed veterinary nurses/technicians are extremely educated; they should have superior coaching and full a nationwide examination to turn out to be licensed.

  4. Credentialed veterinary nurses/technicians should move rigorous exams such because the Veterinary Technician National Exam (VTNE). They typically graduate from an AVMA-accredited AS or BS program. Once credentialed, veterinary nurses/technicians additionally full ongoing persevering with schooling necessities (CE).

  5. To get hold of the Veterinary Technician Specialist designation (VTS), candidates should dedicate a minimal of three years to certainly one of 16 scientific areas of intense focus (emergency and demanding care, anesthesia and analgesia, rehabilitation, dentistry, diet, inside drugs, cardiology, ophthalmology, amongst others) earlier than turning into a candidate. This course of additionally includes case logging, abilities verification and a rigorous examination. The VTS should bear board recertification each 5 years.

Key parts of the marketing campaign embody a downloadable “Toolkit for Change” designed to teach shoppers and apply crew members in regards to the essential function veterinary nurses and technicians present that may be displayed in clinics, shared on clinic web sites, social media pages and on consumer handouts. The toolkit consists of downloadable posters, social media posts, electronic mail graphics and a touchdown web page devoted to pet homeowners. The marketing campaign can even embody nationwide promoting in NAVC commerce publications and a digital promoting marketing campaign.

About the NAVC
The North American Veterinary Community (NAVC) is a nonprofit organization devoted to supporting and advancing veterinary professionals worldwide. The world’s main supplier of veterinary persevering with schooling, the NAVC delivers important coaching, instruments and sources for veterinary professionals to remain abreast of advances in animal drugs and supply the most effective medical take care of animals all over the place. Through its dedication to innovation and excellence, the NAVC has developed a various portfolio of services and products, together with: academic occasions, headlined by VMX, the world’s largest, most complete persevering with schooling convention and launchpad for brand new merchandise and improvements throughout the veterinary trade; a sturdy digital platform for digital studying and engagement; the veterinary trade’s largest and award-winning portfolio of commerce publications; and an advocacy arm which unites the veterinary neighborhood and pet lovers. The NAVC was based in 1982 and is headquartered in Orlando, FL. Since 2017, the NAVC has been acknowledged yearly as one of many Top Workplaces by the Orlando Sentinel. To study extra in regards to the NAVC’s merchandise and types, go to https://navc.com/. To see our schedule of upcoming occasions, go to https://navc.com/calendar/.

About VCA Animal Hospitals
A frontrunner in veterinary care, VCA Animal Hospitals is dedicated to caring for the way forward for veterinary drugs. We are a household of hometown animal hospitals decided to positively impression pets, folks, and our communities. From major care normal apply to emergency, pressing and specialty care, VCA delivers world-class drugs to greater than 4 million pets annually. Our nationwide community of clinics and hospitals spend money on cutting-edge instruments, coaching and know-how that permits our Associates to steer the trade as we speak and into tomorrow. Among our gifted 35,000 Associates are practically 7,000 veterinarians – together with about 500 who’re board-certified specialists – practically 4,000 credentialed technicians and over 10,000 veterinary assistants – all devoted to giving pets the perfect in medical care.

As a part of the Mars Veterinary Health household of manufacturers, VCA is dedicated to the Mars Petcare Purpose—A Better World for Pets™. To study extra about VCA, go to: www.vca.com.

(PRNewsfoto/North American Veterinary Comm..)

(PRNewsfoto/North American Veterinary Comm..)

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SOURCE North American Veterinary Community

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