LOS ANGELES & NEW YORK, November 29, 2023–(BUSINESS WIRE)–True Religion, the long-lasting international way of life attire and equipment model, right now introduced it’ll launch its first assortment for pets. True Religion has partnered with Wiesner Products Inc. beneath its pet division, Paw NYC, to license True Religion-branded merchandise for each dogs and cats, launching in Spring 2024. Products beneath license embody pet attire, beds, toys, collars, leashes, harnesses, feeders, and chilly climate equipment. Two seasonal collections might be produced yearly.
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(Photo: Business Wire)
The pet equipment business continues its sturdy progress globally and is estimated to be value simply over $32 billion by 2028, up from $20.5 billion in 2022. True Religion Pets might be available on truereligion.com in addition to at choose specialty retailers.
“At True Religion, we love our pets. Now they’ll be dressed as stylishly as our clients,” stated Michael Buckley, Chief Executive Officer, True Religion. “Wiesner has been a terrific associate to True Religion for a lot of years and we’re excited to enter what all of us see as a enjoyable—and booming–new business class.”
Wiesner Products Inc. is a New York-based trade chief within the design, advertising and marketing, sourcing, and distribution of footwear, hosiery, equipment, sleepwear, attire, and home items. It is the licensee for a lot of manufacturers, together with Airwalk, Aerosoles, and Sharper Image. Its Paw NYC division makes a speciality of every little thing cat and canine associated, together with beds, toys, attire, and feeding provides.
“We know that there are legions of loyal True Religion clients who need their pets to look as distinctive as they do,” stated Mike Tawil, VP of Wiesner. “We take nice delight in incorporating key traits into our pet merchandise and look ahead to bringing to life True Religion’s iconic model heritage in an thrilling and fairly frankly, tremendous cute, pet assortment.”
About True Religion
In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the development of the traditional five-pocket jean. With its five-needle thread at two-stitch-per-inch course of, the True Religion Super T sew was immediately acknowledged for fashion that was in contrast to every other denim model on this planet. True Religion speaks to the distinctiveness present in all of us. The model is worn by athletes, musicians, and artists globally to precise their individual fashion. Delivering an unique assortment of iconic kinds, True Religion Brand Jeans focuses on producing prime quality premium denim and sportswear for males, girls, and children.
Wiesner Products Inc.
Founded by Jack Mizrahi, Wiesner Products Inc. started as an revolutionary footwear firm in 1971. Presently, Charles Mizrahi, who serves as CEO of Wiesner Products Inc., leads 18 various product divisions. The firm proudly represents over 50 non-public label and licensed manufacturers throughout varied classes, together with footwear, hosiery, equipment, sleepwear, attire, and home items. Wiesner Products Inc.’s intensive portfolio consists of licenses for Above the Rim, Aerosoles, Airwalk, Levi’s, True Religion, Sharper Image, Umbro, Hasbro, Warner Bros, Nickelodeon, and Disney properties. For extra data, please go to wpiny.com.
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Contacts
Media:
Berns Communications Group
Lori Rhodes / Michael McMullan
[email protected] / [email protected]
