The CESAR® Brand Launches Workplace Grants to Help Businesses Go Dog-Friendly

Powered by the BETTER CITIES FOR FAMILY PETS™ program, the brand name has strategies to award $75,000 to more than 15 companies to help businesses accommodate canine colleagues

FRANKLIN, Tenn., June 8, 2023 /PRNewswire/ — According to a recent research study¹ by the CESAR brand name, happily part of the Mars family of brand names, on animals in the office, dog-friendly policies can have a positive influence on business culture, the staff member experience and recruitment and retention. To help businesses attain these culture-building advantages, the brand name is releasing the 2023 CESAR® Program, powered by the Mars Petcare MUCH BETTER CITIES FOR FAMILY PETS™ program, created to help businesses make easy modifications and welcome dogs into workplaces, or to even more improve their existing dog-friendly offerings.

This brand-new research study¹ from the brand name reveals the effective effect dogs have on staff member fulfillment and go back to workplace. In reality, 93% of dog owners in pet-friendly work environments reported positive mindsets about going to work.  Additionally, 87% of companies with dog-friendly workplace policies state those policies increased the probability of their labor force going back to the workplace personally. Through the grants program, the CESAR brand name intends to help businesses carry out or improve dog-friendly efforts so they can experience the advantages firsthand.

“The CESAR brand name thinks a shared life is the very best life and our company believe a much better future is one where dogs are invited all over,” said Jean-Paul Jansen, Vice President of Marketing for Mars Petcare North America. “We are now making it simpler for dog moms and dads and businesses alike to promote for dog-friendly areas and take that primary step towards togetherness in the workplace through the launch of these Workplace Grants.”

The CESAR brand name’s effort is created to inform on the easy methods businesses can invite animals in the workplace on a trial or long-lasting basis. Building on insights from Mars Petcare’s MUCH BETTER CITIES FOR FAMILY PETS™ program, the CESAR brand name intends to help dog-friendly work environments obtain facilities, dog-friendly style, efficient pets-at-work policies and more. Through the Workplace Grants, the CESAR brand name has strategies to award $75,000 to more than 15 businesses and business, which, for instance, can be utilized to:

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• Help with accountable pet ownership assistance like signs, habits training classes or leash hooks and setups

• Offer health and wellness assistance like dog-friendly water fountains or including safety-promoting style aspects

• Support engagement and event efforts like developing interactive locations or material you can utilize to promote your dog-friendly office

“Growing up with dogs myself, I understand the effect having your finest fur friend close by has on enhancing spirits,” said Dan Schawbel, Managing Partner of Workplace Intelligence, who has actually partnered with the brand name to offer his advocacy for the advantages of dogs to workplace culture. “Given the number of hours we spend a week in the office, it makes good sense to have dogs with you for included assistance and convenience throughout the day. The CESAR Workplace Grants are a big action in permitting dogs in the office to come true – it assists eliminate barriers, incent trial, and assistance pet-friendly shows.”

In addition to the grants, the CESAR brand name offers animal moms and dads and companies tools and resources to help make the world a more dog-friendly location. Mars Petcare, the CESAR brand name’s parent business, uses the PETS WORK AT WORK™ toolkit as part of the BETTER CITIES FOR FAMILY PETS™ program, that includes dog-friendly office resources.

Take Your Dog To Work Day®
This year, the CESAR brand name has actually coordinated with Pet Sitters International as a main sponsor of Take Your Dog To Work Day^®2, which motivates companies to experience the happiness of animals in the office one enjoyable summer season Friday each year to commemorate dogs and promote their adoptions.

To commemorate PSI’s 25^th yearly Take Your Dog To Work Day^®, the CESAR brand name is sharing easy and interesting methods for dog moms and dads and businesses to invite dogs in the workplace, beginning by assisting to cover the cost of a lunch at work for animal moms and dads and their four-legged friend when they dine together on Friday, June 23. Pet moms and dads who send their “expense report” from June 23rd through June 30th, total with a picture of them and their puppy delighting in lunch together, will receive a $10 pre-paid card for them and 2 CESAR^® WHOLESOME BOWLS™ meals for their puppy. (No purchase essential. Limited amounts. Eligibility limitations use). For more details, main guidelines and eligibility limitations, see .

Helping Pet Parents Advocate for Pet-Friendly Offices
To offer animal moms and dads a method to get included, the CESAR brand name is likewise releasing an innovative campaign constructed around a completely various animal: the rhino. Social videos reveal a rhino ruining a workplace to make the point that going dog friendly is no huge deal by contrast. The incorporated campaign likewise consists of customized rhino filters for Instagram, Facebook and Snapchat that permits users to produce a video of a rhino in their own workplace in an effort to help get the word out.

To learn more about the CESAR brand name’s dedication, see or follow the CESAR brand name on Instagram, TikTok, Facebook, Twitter and LinkedIn.

About CESAR^® Canine Cuisine 
CESAR Canine Cuisine is a top quality line of premium dry and wet dog food and dog treats for little- to medium-sized dogs. The CESAR brand name wishes to change mealtime into minutes of shared pleasure by offering tempting taste and exceptional range all dogs love. The CESAR brand name uses a wide array of tempting wet food tastes through their traditional tray offerings, consisting of the HOME THRILLS™ line that includes home cooking favorites. The JUST CRAFTED™ variety is created to offer dogs an easy and delicious meal enhance, while WHOLESOME BOWLS™ meals are a healthy and cooking inspired meal or dry kibble topper. The brand name’s most recent offering, the CESAR FRESH CHEF™ variety, is a damp and tasty cooled dog food made with human-grade active ingredients. The brand name likewise uses 3 tastes in their dry food line, plus a range of premium soft dog treats. To learn more, see www.cesar.com.

About Mars Petcare  
At Mars Petcare we have one function: A MUCH BETTER WORLD FOR FAMILY PETS™. Through detailed veterinary care, nutrition, development programs in diagnostics, wearable health tracking, DNA screening and animal well-being we help animals in more than 130 nations. For years we have actually supported research study into the unbelievable science of human-animal interaction at the Waltham Petcare Science Institute where researchers discover essential advances in pet health and health. Mars Petcare becomes part of Mars, Incorporated, an international, family-owned business with a concentrate on ending up being Sustainable in a Generation. Follow us on Instagram and LinkedIn.

ABOUT MARS, INCORPORATED 
Mars, Incorporated is driven by the belief that the world we desire tomorrow begins with how we do business today. As an international, family-owned business, Mars is changing, innovating and progressing to make a positive influence on the world.

Across our varied and broadening portfolio of quality confectionery, food and petcare product or services, we use 140,000+ devoted Associates. With almost $45 billion in yearly sales, we produce a few of the world’s best-loved brand names consisting of Ben’s Original™, CESAR^®, Cocoavia^®, DOVE^®, ADDITIONAL^®, KIND®, M&M’s^®, SNICKERS^®, ORBIT^®, PEDIGREE^®, ROYAL CANIN^®, SKITTLES^®, and WHISKAS^®. We are developing a much better world for animals through our worldwide network of animal medical facilities and diagnostic services – consisting of AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – utilizing cutting edge innovation to establish development programs in hereditary health screening and DNA screening. For more details about Mars, please see www.mars.com. Join us on Facebook, Twitter, Instagram, ConnectedIn and YouTube.

¹ Mars Petcare partnered with Weber Shandwick and KRC Research to notify the Cesar Purpose at Work 2.0 Program research study. KRC Research performed an online study amongst a sample of n=1500 United States workplace employees and n=300 companies. All workplace employees needed to operate in individual typically a minimum of 2 days a week. The study was performed from May 2 to May 9, 2023.
² Take Your Dog To Work Day® and the TYDTWD Logo are hallmarks of Pet Sitters International, Inc. and are utilized with approval.

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SOURCE CESAR® Canine Cuisine