TAMPA, FL, Sept. 07, 2023 (GLOBE NEWSWIRE) — Superlatus, Inc., a meals expertise and distribution firm that lately merged with a subsidiary of pharmaceutical change platform supplier TRxADE HEALTH, Inc. (Nasdaq: MEDS), at this time introduced it plans to enter the worldwide pet meals market, specializing in plant-based, high-protein meals and snacks.
Superlatus will launch the enlargement with assorted flavors of baked plant-based treats, then intends to observe with a full providing of veterinarian formulated, plant-based, high-protein full meal choices. All merchandise will characteristic decreased calorie and saturated fats content material in comparison with conventional animal-based pet meals and treats and can make the most of plant-based components from strategic provide companions.
The firm is at present in dialogue with a number of main nationwide pet meals chains to take part as a launch accomplice for the merchandise, mentioned Superlatus.
All the brand new deal with choices will make the most of a sophisticated meals extrusion expertise from Sapientia Technology, LLC, an entirely owned subsidiary of Superlatus. This expertise, developed by well-known meals scientist Dr. Gino Bortone, allows Superlatus to create dense, protein wealthy, plant-based canine treats.
“We are excited to enter this market,” said Superlatus CEO Tim Alford. “According to a broad array of established data sources, the plant-based segment of the pet food industry is growing significantly faster than the traditional animal-based segment.”
One such supply, Future Market Insights (FMI), lately introduced that, in 2023, the vegan dog food market was estimated to be price $13.58 billion and is anticipated to register a CAGR of seven p.c for the following 10 years, reaching a worth of $ 26.35 billion by 2033.
In distinction, reported FMI, the standard, animal-based pet food market, which has a present worth of $68.27 billion, is anticipated to increase with a CAGR of solely 4.35 p.c to 2033. This slower price of projected progress, added FMI, is attributable primarily to each widespread client consciousness of the well being benefits of vegan pet meals in addition to the elevated numbers of on-line gross sales channels available for such meals.
“As a company with a core mission to create a healthier and more sustainable future for our planet, we are extremely proud to offer consumers these better-for-your-pet food products,” continued Mr. Alford. “We believe they will rank among the healthiest and most delicious products our pets can eat.
“We anticipate the initial line of vegan pet treats will likely be available by Q1 2024 with the vegan full meal offerings hitting the market by later in 2024.”
About Superlatus, Inc.
Superlatus is a diversified meals expertise firm with distribution capabilities. We scale meals innovation and transformational change to our meals programs to optimize meals safety and inhabitants well being through modern CPG merchandise, agritech, foodtech, plant-based proteins and alt-proteins. We present industry-leading processing and forming applied sciences that create excessive diet, excessive style, and textured meals. Our administration staff consists of world-class meals executives with an unparalleled understanding of expertise and style. For extra data on Superlatus, please go to Superlatus’ web site at https://www.superlatusfoods.com.
About TRxADE HEALTH, INC.
TRxADE HEALTH (NASDAQ: MEDS) is a well being providers IT firm targeted on digitalizing the retail pharmacy expertise by optimizing drug procurement, the prescription journey and affected person engagement within the U.S. TRxADE HEALTH ( NASDAQ: MEDS) plans to exit its legacy businesses and give attention to the Superlatus meals business after its subsequent particular assembly of shareholders. For extra data on TRxADE HEALTH, please go to the Company’s IR web site at investors.trxadegroup.com.
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