‘Tha Doggfather’ helps the well being and wellness firm highlight its full pet care choices in new inventive marketing campaign
SAN DIEGO, June 12, 2023 /PRNewswire/ — Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) at this time introduced it has teamed up with hip-hop legend and devoted pet father or mother Snoop Dogg for a brand new promoting marketing campaign that spotlights the worth Petco presents in terms of caring for pets’ complete well being. The marketing campaign is the latest iteration of the model’s long-standing “It’s What We’d Want If We Were Pets” platform, which personifies pets with human actors to affirm Petco’s dedication to delivering them the identical high quality of care as some other member of the household.
The marketing campaign’s hero 30-second spot, “DOGG WALK,” options the rapper because the human model of a Doberman Pinscher, aptly harking back to the breed Snoop famously remodeled into within the video for his prime hit “Who Am I? (What’s My Name?)“ on his 1993 debut album, “Doggystyle.” In the movie, Snoop’s acquainted pet persona is the epitome of well being due to the high-quality — but wallet-friendly — diet, provides and care he will get from Petco. In two accompanying shorter spots, Snoop confirms that dogs like him — and the Doberman — love a great deal and may at all times sniff them out.
“We acknowledge that pet dad and mom wish to get probably the most for his or her {dollars} and are searching for compelling offers for high-quality merchandise wherever they’ll. With this marketing campaign we wished to have some enjoyable whereas reinforcing that no pet father or mother ought to ever must compromise on the standard of their pets’ care in return for a great deal — that no matter their finances, they’ll proceed to present their pets the identical high-quality care they’d need for themselves or some other member of their household,” mentioned Katie Nauman, Petco’s Chief Marketing Officer. “Seeing this worth by means of the eyes of the ultimate canine and canine dad — ‘Tha Doggfather’ himself — Snoop Dogg provides pet dad and mom a recent perspective on our complete well being and wellness providing at a worth they’ll be ok with.”
Driven by its mission to enhance the lives of pets and pet dad and mom, Petco’s 360-degree pet well being and wellness ecosystem — which incorporates differentiated merchandise, pet wellness companies, veterinary care, and membership choices — supplies pet dad and mom with worth and ease to allow them to proceed giving their pets the perfect care attainable.
“When it comes to buying my pets, I select stuff for them I’d select for myself. My pets gotta look good, really feel good, scent good,” mentioned Snoop Dogg. “But it is exhausting to know tips on how to maintain our pets wholesome and pleased after they cannot inform us what they want. When I store at Petco, it is all there, even my very own pet line, Snoop Doggie Doggs. They have nice specialists and nice offers, so I can calm down and belief that my pets are at all times recent and getting the perfect at a good value. Now that is worth.”
An extended-time pet father or mother and grandparent to dogs, cats and reptiles, Snoop Dogg can be sharing a curated, shoppable checklist of his favourite “Petco Picks” that assist pet well being and wellness and his private way of life. Available now at petco.com, merchandise embrace toys, treats, grooming provides, and gadgets from Snoop’s personal pet put on model, Snoop Doggie Doggs, which can turn out to be obtainable at Petco pet care facilities nationally in August.
Snoop Dogg’s Petco Picks:
Pet dad and mom can get much more worth on on a regular basis purchases after they join Petco’s Vital Care membership. The program contains free and paid tiers to make it extra handy, accessible, and inexpensive for pet dad and mom to leverage each useful resource obtainable at Petco, whether or not it is at greater than 1,500 pet care facilities, on Petco.com or within the Petco app. Benefits embrace grooming perks, unique reductions, devoted instruments, sources and extra. Vital Care members can even earn double factors and maintain rewards longer with Petco Pay, Petco’s personal label bank card. Visit petco.com/vitalcare to be taught extra and enroll.
The new marketing campaign, developed in partnership with inventive company Droga5, a part of Accenture Song, will run by means of the top of this 12 months throughout a number of platforms, together with TV, OLV and digital, together with social content material leveraging Snoop’s Petco Picks and behind-the-scenes footage of Snoop and pets, together with his ideas on being a canine dad.
To be taught extra about Snoop’s Petco picks and the way Petco helps pet dad and mom present higher high quality care at a fantastic worth, go to petco.com/pet-picks-by-snoop.
About Petco, The Health + Wellness Co.:
Founded in 1965, Petco is a category-defining well being and wellness firm targeted on bettering the lives of pets, pet dad and mom and our personal Petco companions. We’ve persistently set new requirements in pet care whereas delivering complete pet wellness merchandise, companies and options, and creating communities that deepen the pet-pet father or mother bond. We function greater than 1,500 pet care facilities throughout the U.S., Mexico and Puerto Rico, which provide merchandise, companion animals, grooming, coaching and a rising community of on-site veterinary hospitals and cellular veterinary clinics. Our full pet well being and wellness ecosystem is accessible by means of our pet care facilities and digitally at petco.com and on the Petco app. In tandem with Petco Love (previously the Petco Foundation), an impartial nonprofit organization, we work with and assist 1000’s of native animal welfare teams throughout the nation and, by means of in-store adoption occasions, we have helped discover houses for almost 7 million animals.
About Snoop Dogg
Calvin “Snoop Dogg” Cordozar Broadus Jr. is an American rapper, singer, songwriter, actor, file producer, DJ, media character, and business mogul. As an award-winning artist, Snoop Dogg has launched 19 studio albums, offered over 30-million albums worldwide, reached No. 1 numerous occasions on Billboard charts internationally, and acquired 20 GRAMMY® nominations. Snoop has additionally established himself as a honored businessman, Snoop Dogg has made a number of investments and endorsements spanning the life-style, meals/beverage, and hashish industries working with top-tier manufacturers together with Beyond Meat, Bic, The General Insurance, Corona, and others. In November 2015, Snoop Dogg introduced his new model of hashish merchandise, Leafs By Snoop. Additionally, Snoop Dogg established a multi-year partnership with 19 Crimes to launch a line of wines impressed by the convicts-turned-colonists who constructed Australia. He has a clothes retailer known as Snoopy’s Clothing that’s positioned throughout from SoFi stadium which offered out of “Snoop On The Stoop” on its first day in inventory. And in 2022, Snoop Dogg launched his personal cereal model with Master P known as “Snoop Cereal” and a line of luxurious scarves along with his household, known as Broadus Collection, that’s offered on broaduscollection.com and launched his personal pet line known as Snoop Doggie Doggs.
Cautionary Note Regarding Forward-Looking Statements
This press launch comprises forward-looking statements inside the that means of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, regarding expectations, beliefs, plans, aims, objectives, methods, future occasions or efficiency and underlying assumptions and different statements which might be aside from statements of historic reality. Although Petco believes that the expectations and assumptions mirrored in these statements are affordable, there could be no assurance that these expectations will show to be right. Forward-looking statements are topic to many dangers and uncertainties, together with the danger elements that Petco identifies in its Securities and Exchange Commission filings, and precise outcomes could differ materially from the outcomes mentioned in such forward-looking statements. Petco undertakes no obligation to update publicly any forward-looking assertion that it might make, whether or not because of new data, future occasions, or in any other case, besides as could also be required by relevant legislation, regulation, or different competent authorized authority.
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SOURCE Petco Health and Wellness Company, Inc.
