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HomePet Industry NewsPet Financial NewsOn Giving Tuesday, Donate Directly to Local Pet Shelters

On Giving Tuesday, Donate Directly to Local Pet Shelters


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New training marketing campaign goals to lift consciousness about funding disaster confronted by pet shelters

WASHINGTON, Nov. 20, 2023 /PRNewswire/ — The Center for the Environment and Welfare (CEW) on Thursday launched a brand new marketing campaign geared toward educating the general public on how finest to assist pets of their communities on Giving Tuesday.

The marketing campaign stems from a brand new CEW survey of pet shelters and rescues throughout the United States. The survey discovered that native shelters are going through severe monetary challenges, largely resulting from widespread donor confusion relating to the function of nationwide teams just like the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Humane Society of the United States. Contrary to what most animal lovers consider, native shelters typically obtain little to no money from these nationwide teams at a time when a median of 1.5 million shelter pets are euthanized within the U.S. annually.

Of almost 2,000 pet shelters and rescues that participated within the survey:

  • 98% reported receiving zero monetary help from both the ASPCA or the Humane Society of the United States

  • 74% report their present funding ranges as insufficient

  • 76% consider that donors are confused by the branding of the Humane Society of the United States and the ASPCA

  • 64% consider that title confusion with nationwide teams has led to fewer donations

Full survey outcomes available here.

Informed by these outcomes, CEW’s Giving Tuesday marketing campaign explains that the easiest way for animal lovers to assist pets of their communities is to help their native shelters. Key parts of the marketing campaign embody:

CEW Executive Director Jack Hubbard had this to say:

“Across the nation, well-meaning animal lovers donate to huge nationwide charities just like the ASPCA and the Humane Society of the United States, mistakenly believing that they function pet shelters of their communities. In actuality, the Humane Society of the United States operates zero pet shelters, and neither organization is affiliated with native humane societies and SPCAs. On Giving Tuesday and every single day, the easiest way to assist cats and dogs is to present on to your native pet shelter.”

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SOURCE Center for the Environment and Welfare

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Pet News 2Day
Pet News 2Day
About the editor Hey there! I'm proud to be the editor of Pet News 2Day. With a lifetime of experience and a genuine love for animals, I bring a wealth of knowledge and passion to my role. Experience and Expertise Animals have always been a central part of my life. I'm not only the owner of a top-notch dog grooming business in, but I also have a diverse and happy family of my own. We have five adorable dogs, six charming cats, a wise old tortoise, four adorable guinea pigs, two bouncy rabbits, and even a lively flock of chickens. Needless to say, my home is a haven for animal love! Credibility What sets me apart as a credible editor is my hands-on experience and dedication. Through running my grooming business, I've developed a deep understanding of various dog breeds and their needs. I take pride in delivering exceptional grooming services and ensuring each furry client feels comfortable and cared for. Commitment to Animal Welfare But my passion extends beyond my business. Fostering dogs until they find their forever homes is something I'm truly committed to. It's an incredibly rewarding experience, knowing that I'm making a difference in their lives. Additionally, I've volunteered at animal rescue centers across the globe, helping animals in need and gaining a global perspective on animal welfare. Trusted Source I believe that my diverse experiences, from running a successful grooming business to fostering and volunteering, make me a credible editor in the field of pet journalism. I strive to provide accurate and informative content, sharing insights into pet ownership, behavior, and care. My genuine love for animals drives me to be a trusted source for pet-related information, and I'm honored to share my knowledge and passion with readers like you.

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I found the State of the Industry report extremely enlightening.