Premium pet meals manufacturers reinforce their commitments to the very best high quality diet
BROWNWOOD, Texas, Aug. 15, 2023 /PRNewswire/ — Ethos Pet Brands, the brand new guardian firm created by the merger of industry-leading manufacturers Natural Balance® Pet Foods, Inc., and Canidae® Pet Food Company, was unveiled at this time. The mixture will leverage each firms’ shared ardour for enhancing the well-being and lives of pets by easy diet, responsibly sourced components, and protein-rich merchandise.
“Ethos,” the unique and long-standing identify of Canidae’s manufacturing facility in Brownwood, Texas, displays each firms’ character, honesty and integrity whereas representing their dedication to offering high-quality diet and premium components.
Natural Balance, recognized for its Limited Ingredient recipes and Original Ultra® product strains for dogs and cats, and Canidae’s Pure, Goodness, and All Life Stages merchandise developed for dogs and cats of all ages, provide complementary but differentiated complete meals options bought by the pet specialty, impartial and ecommerce channels. The state-of-the-art Brownwood facility, opened in 2012, will now manufacture merchandise for each manufacturers.
“Ethos Pet Brands marks the collaboration between two distinctive firms acknowledged for his or her best-in-class choices for pet mother and father and their beloved pets,” stated Greg Shearson, chairman of the board, Ethos Pet Brands. “The Ethos Pet Brands management crew was thoughtfully assembled and represents deep expertise within the pet specialty area. I’m assured they’ll build upon this robust basis and information this new firm right into a promising future.”
Natural Balance and Canidae first introduced plans to merge in March 2023. Natural Balance has a 30-year historical past of growing premium merchandise with high-quality, protein-forward components spanning pet food, cat meals, and treats. For the previous 25 years, Canidae has supplied canine and cat meals merchandise specializing in goodness for pets and the planet by regenerative agriculture and sustainable operations.
As a part of the transaction, L Catterton, a number one world consumer-focused funding agency and majority shareholder of Canidae, and Nexus Capital Management, another asset funding firm and majority shareholder of Natural Balance, every contributed new progress capital to help the profitable integration and strategic long-term growth of the mixed firm.
To keep up to date with Ethos Pet Brands, comply with alongside on LinkedIn.
About Natural Balance®
Founded in 1989, Natural Balance® Pet Foods, Inc. is a premium pet specialty model with a whole providing of pet meals for each dogs and cats. The Natural Balance product line includes over 100 canine and cat meals and deal with varieties, together with Limited Ingredient, Original Ultra®, and REWARDS. Natural Balance delivers high quality, safety-tested meals in each bag. Their Feed with Confidence Program™ offers complete, on-demand security testing knowledge to assist eradicate marvel or fear. Their crew of Registered Veterinary Technicians is accessible through on-line chat and telephone to reply questions and ease issues. Visit naturalbalanceinc.com for extra data.
About Canidae® Pet Food Company
From the primary truckload of meals delivered to the latest batch of pet meals cooked of their pet diet plant in Brownwood, Texas, Canidae’s story is one to be pleased with. Canidae® was based in 1996 by two pet homeowners who knew they may make pet meals higher. Better vitamins. Better taste. Better for our dogs and cats and higher for us all. They’ve been dedicated to high quality ever since. That dedication is upheld at this time in additional than simply their nutrient-rich, premium pet meals. It evokes all the pieces they do, from the land they harvest and the farmers they work with, to the individuals they make use of and the native pet meals shops they associate with. All of Canidae’s merchandise are vet-reviewed high-quality and completely balanced for optimum well being at an inexpensive value level with no fillers, synthetic flavors or synthetic preservatives. Canidae is partnering with US farmers and inexperienced know-how firms to convey new, sustainable practices to pet meals together with reducing pesticide use, lowering runoff and adopting regenerative farming practices. For extra data on Canidae, please go to www.canidae.com.
About L Catterton
L Catterton is a market-leading consumer-focused funding agency, managing roughly $34 billion of capital and three multi-product platforms: personal fairness, credit score, and actual property. Leveraging deep class perception, operational excellence, and a broad community of strategic relationships, L Catterton’s crew of greater than 200 funding and working professionals throughout 17 places of work companions with administration groups to drive differentiated worth creation throughout its portfolio. Founded in 1989, the agency has remodeled 250 investments in a number of the world’s most iconic client manufacturers. For extra details about L Catterton, please go to www.lcatterton.com.
About Nexus Capital Management LP
Nexus is another asset funding administration firm primarily based in Los Angeles, California that was based in 2013. Nexus employs a versatile funding mandate that focuses on long-term worth creation by partnering with main administration groups and businesses throughout the buyer, schooling, business providers and industrials sectors. For extra data on Nexus, please go to www.nexuslp.com.
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SOURCE Ethos Pet Brands
