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Mars Wrigley Canada Celebrates Women Who Flip The Status Quo With M&M’S® Limited-Edition Packs and $75,000 Donation

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M&M’S® launches minimal edition loads ahead of International Women’s Day to acknowledge and commemorate female pioneers who redefine and improve success and joy for other ladies.

TORONTO, Feb. 15, 2023 /CNW/ – This month, M&M’S® Canada, is launching first-ever, limited-edition ‘turned’ loads including its 3 female spokescandies, Purple, Brown and Green, who have actually gone back to their posts to help commemorate ladies who are turning the status quo and redefining what success and joy appears like. As part of this objective of ‘Flipping the Status Quo’, M&M’S partnered with the Canadian Women’s Foundation, promising $1 CAD (as much as a max. of $75,000 CAD) per purchase of its brand-new, limited-edition ‘turned’ loads to support the organization’s Economic Development Program.

Packs will be available in two delicious flavours: Peanut (left) and Milk Chocolate (right) (CNW Group/Mars, Incorporated)

Packs will be available in 2 tasty flavours: Peanut (left) and Milk Chocolate (right) (CNW Group/Mars, Incorporated)

Get prepared for a double dosage of motivation and empowerment! As part of this effort, M&M’S partnered with 2 Canadian ladies who exhibit turning the status quo to bring customers its brand-new, limited-edition ‘turned’ loads:

  • Angie Quintanilla-Coates aka Five15 is an artist and illustrator understood for her strong technique to creative designs, material, and mediums.

  • Oorbee Roy aka Aunty Skates likewise referred to as Aunty Skates, is a businesswoman-turned-designer-turned-skateboarder, showing that it’s never ever far too late to attempt brand-new things and pursue your enthusiasms.

These 2 ladies are a testimony to the endless capacity of ladies all over, and we can’t wait to see what they have in store! Keep an eye on these developers for their material on how they redefine expectations and success in their lives.

“M&M’S is devoted to producing a world where everybody feels they belong, and our ‘Flipping the Status Quo’ program is another method we’re measuring up to that dedication.” said Barbara Cooper, Marketing Director at Mars Wrigley.  “Women in Canada are redefining what the status quo appears like, and we’re enjoyed be commemorating the work of Aunty Skates and Five 15 as motivation to others.  Additionally, our collaboration with the Canadian Women’s Foundation assists support an organization that makes it possible for ladies to specify their own success.”

“We worth the work that M&M’S is doing to empower ladies and gender-diverse individuals in Canada, and are enjoyed be partnering with them to help advance gender equality throughout the nation,” said Paulette Senior, President and CEO of the Canadian Women’s Foundation. “Their contribution will go to support programs that help ladies and gender-diverse individuals vacate hardship through abilities training, mentorship, and self-employment. ”

This year’s Super Bowl LVII revealed the unexpected return of the M&M’S spokescandies  after their time-out to enjoy in brand-new activities reflective of their distinct characters, remaining real to the M&M’S objective of bringing individuals together through enjoyable and belonging. Now back from their brief hiatus, the brand name’s 3 renowned, female spokescandies have actually gone back to support ladies like them, and can be discovered solely in the limited-edition packs available in-store at significant sellers throughout Canada beginning early February, 2023. For more info about the campaign, see mmspurple.com or follow M&M’S on Instagram and Facebook.

ABOUT MARS, INCORPORATED

Mars, Incorporated is driven by the belief that the world we desire tomorrow begins with how we do business today. As a worldwide, family-owned business, Mars is changing, innovating, and progressing to make a favorable influence on the world.

Across our varied and broadening portfolio of quality confectionery, food, and animal care services and products, we utilize 140,000+ committed Associates. With almost $45 billion in yearly sales, we produce a few of the world’s best-loved brand names consisting of Ben’s Original™, CESAR®, EXCEL®, KIND®, M&M’S®, MARS®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are producing a much better world for family pets through our international network of animal healthcare facilities and diagnostic services – consisting of AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – utilizing cutting edge innovation to establish advancement programs in hereditary health screening and DNA screening. For more info about Mars, please see www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

ABOUT THE CANADIAN WOMEN’S STRUCTURE

The Canadian Women’s Foundation is a nationwide leader in the motion for gender equality in Canada. Through financing, research study, advocacy, and understanding sharing, we work to accomplish systemic modification. We assistance ladies, ladies, and gender-diverse individuals to vacate violence, out of hardship, and into self-confidence and management. Since 1991, our generous donors and advocates have actually contributed more than $185 million to money over 3,000 life-transforming programs throughout Canada. Visit canadianwomen.org to read more.

M&M'S (CNW Group/Mars, Incorporated)

M&M’S (CNW Group/Mars, Incorporated)

SOURCE Mars, Incorporated

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