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HomePet Industry NewsPet Financial NewsLily’s Kitchen incomes skyrocket in post-Covid pet ownership boom | News

Lily’s Kitchen incomes skyrocket in post-Covid pet ownership boom | News

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Premium petfood gamer Lily’s Kitchen provided an earnings dive of more than 30% in 2015, as it continued to ride the post-pandemic boom in pet ownership.


Revenues at the natural petfood brand name, which was grabbed by Nestlé in April 2020, soared 31.6% – from £55.4m to £72.9m – in the year to 31 March 2022.

Growth was driven by UK retail channel growth and a deepening of its push into abroad areas, it said.

Core running earnings depended on 9.4m from £3.5m, omitting a one-off £106m gain from the Nestlé sale in the previous duration. Profits were driven by sales development, increased brand name awareness and returns on previous financial investments.

Over the previous year, the group has actually made its launching in more than 760 Co-op shops in the UK, along with releasing into Ireland. It is preparing to include a number of more markets throughout the existing year as part of a five-year strategy to broaden throughout Europe.

“The recent boom in pet ownership has no doubt contributed to this growth, which presented us with an opportunity to capture a new generation of pet parents,” Lily’s Kitchen CEO Nick Magalini informed The Grocer.

He likewise said the premium family pet section was well placed to ride out pressure on customer costs, commenting: “Data also suggests that pet parents continue to see the value in purchasing the best food they can for their furry family members, even if it means cutting back elsewhere in their own lives.”

The group likewise continues to purchase NPD, and next month will launch a restricted edition Be My Valentine dish for cats and dogs will include its restricted edition Carnival Chicken dish for dogs as a core SKU.

“We also have a new range of products for dogs launching later this year which will reinforce our position as a leader in quality, taste and nutrition,” he said.

“At Lily’s Kitchen we’re committed to inspiring pet parents to feed their pets proper food, and including pets in all family meal occasions. Therefore, our priority is to continue to innovate new products that align with our customers’ values and lifestyle.”


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