High Growth Pet Food Brand Addresses Cat Consumer Needs with Variety and Innovation
STONE, Colo., May 02, 2023–(BUSINESS WIRE)–“I and love and you,” the makers of the food your animal would produce themselves…if they could, are thrilled to reveal a broadened selection at Walmart to use extra ultra-premium items to more cats than ever in the past. The “I and love and you” cat portfolio at Walmart now consists of a robust range of crowns, stews, shreds, kibble and treats in over 1,400 Walmart shops across the country and online at Walmart.com.
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“I and love and you” cat and dog food (Photo: Business Wire)
This growth likewise consists of the unique Walmart launch of Treat Meow™ “Squeeze & Thank You,” a premium, lickable cat treat for animal owners to interactively reveal their love for their cats while providing function, taste and total and well balanced nutrition.
According to a study by Packaged Facts, most of cat owners think that felines are dealt with as “second-class residents” in the animal market compared to their canine equivalents. Today, just 8% of cat food and treat sales originate from ultra-premium items, compared to 24% of dog food and treat sales, a stat “I and love and you” is on an objective to alter. By committing equivalent attention to ultra-premium items for both cats and dogs with a 50/50 split of the brand name’s items and sales volume, “I and love and you” provides a personalized portfolio that deals with the special requirements and choices of both cats and dogs. With this Walmart growth, “I and love and you” will have the ability to serve its cat food and treats to more cats across the country.
“If you stroll down any grocery animal food aisle today, the quality and range of items used for dogs versus cats stands out,” said Michael Meyer, CEO of “I and love and you.” “We understand cat customers are looking for items by advantage, taste and range and our robust line provides them high quality food with practical advantages in every item, plus a remarkable range of tastes, textures and product packaging types. With this amazing growth and partnership with Walmart, we are providing to cat customers…complete stop!”
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A Walmart unique – Treat Meow™ “Squeeze & Thank You”
Lickable cat treats are among the fastest growing animal treat formats (+98% yearly development) in the market. According to Mintel, more than 2/3 of cat owners purchase treats and over half offer their cats treats daily. Of these cat owners, a big margin of them, 70%, choose to offer their cat a range of treats and 40% have an interest in buying treats with practical components that resolve particular health issues.
Treat Meow™ “Squeeze & Thank You” is the very first function-forward, lickable treat that puts cats’ nutrition initially – simply how it needs to be. “I and love and you” saw a chance to satisfy the requirements of this customer and to fill a whitespace for premium cat treats with a concern on nutrition. The brand-new cat items supply premium, holistic and available cat food and treats with the tastes that felines long for, closing the space in between present offerings and customer desires.
Available in 3 purr-worthy dishes, Immune Support with sustainably sourced seafood, Digestion Support with tasty cage totally free chicken, and Skin & Coat Support with wild captured tuna, these treats are crafted with prebiotics, pumpkin, zinc, and included minerals and vitamins consisting of Omega 3 and Omegas 6 oils to enhance family pets’ systems and functions. And they consist of no grains or fillers, and absolutely nothing synthetic for a really tidy dealing with experience. The item is available in single-flavor packs of 4 single-serve sticks, and a Variety Pack format consisting of 12 single-serve stick to 4 of each taste. All product packaging is 100% recyclable through Terra-Cycle.
The Treat Meow™ “Squeeze & Thank You” line is being presented today specifically at Walmart and will be concerning supermarket and online merchants across the country later on in the year.
Added Innovation Across the Pet Aisle
Continuing the brand name’s objective to provide top quality nutrition to multi-pet families, “I and love and you” is likewise presenting Irresist-A-Bowls™, a pantry-fresh frying pan meal for dogs, at choose Walmart shops and online at Walmart.com.
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Irresist-A-Bowls™
The brand-new Irresist-A-Bowls™ consist of genuine, non-GMO, fresh protein and produce. With genuine meat constantly at the top of the component list, these dishes consist of farm-raised, grass-fed beef and cage-free chicken, together with a healthy dosage of prebiotics to support healthy food digestion. Irresist-A-Bowls™ are thoroughly crafted in small-batch dishes, as if they came directly from the frying pan, for hearty and wholesome nutrition animal owners can feel good about. Available in 2 lip-smacking ranges, Chicken + Beef Recipe and Chicken + Duck Recipe, these shelf-stable dishes can act as your furry friend’s main dish, or as a yummy topper.
About “I and love and you”
Based in Boulder, Colo., “I and love and you” is sharing the love with all the food and treats our family pets would produce themselves…ya understand, if they could. In collaboration with their own family pets and a holistic vet, “I and love and you” produces a range of meals and snacks made with quality meat and veggies which contain absolutely no fillers, preservatives, or synthetic scrap, or as they state: “absolutely nothing unusual!” The fast-growing brand name provides to both dog and cat similarly and can be discovered at merchants across the country consisting of Walmart, Albertsons, Kroger, Sprouts, Publix, and online at iandloveandyou.com, Amazon, Chewy, Thrive Market, and more.
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Contacts
McKenzie Jester
Rachel Kay Public Relations
858-206-8451
[email protected]
