Buy-to-let (BTL) specialist lender Fleet Mortgages has undergone a rebrand to replicate a “more modern image” because it goes into its second decade of business.
Fleet Mortgages’ rebrand features a modified brand and web site, with new imagery and colourway utilized to all of its advertising materials and product and mortgage documentation.
The lender was based in 2013, and the corporate added that the rebrand “reflected its increased size and scale”.
Fleet Mortgages was acquired by Starling Bank in 2021 for round £50m, making Starling the only real funder of future originations for Fleet Mortgages, and Fleet Mortgages gaining access to Starling’s deposit buyer base.
In its annual report for 2023, Starling mentioned that Fleet Mortgages has accomplished £1.3bn of specialist BTL mortgages within the yr to March 2023, and mortgage lending accounted for three-quarters of Starling’s lending.
Fleet Mortgages focuses on BTL mortgages, providing customary, restricted firm and homes in a number of occupation (HMO) and multi-unit block (MUB) mortgages to landlord debtors via advisers.
Steve Cox (pictured), chief business officer at Fleet Mortgages, mentioned: “We suppose it is a far more fashionable picture, which is essential, not simply by way of reflecting our development – we have now doubled in measurement by way of each folks and business ranges – however clearly by way of our new possession, our relationship with Starling Bank, and what all of us intend to realize with Fleet within the years to come back.
“Where once we were something of a ‘scrappy’ start-up, we are now very close to our 10th anniversary and are moving into the next stage of our development. We have undergone something of a transformation during that period and we feel this rebrand shows who Fleet is now, and who we will continue to be in the future.”
He continued: “People are on the coronary heart of this business, and we needed to focus on this with our new strapline, and an actual deal with the individuals who set Fleet aside; those that advisers interact with each single day, our in-house groups, our underwriters, and our gross sales workers who’re each out within the discipline and available through head workplace.
“We’re all excited about the future for Fleet, in continuing to develop our service and product offering, investing in our staff and operation, and ensuring we are able to provide everything advisers and their landlord borrower clients need for many years to come.”
Anna is a reporter for Mortgage Solutions and assistant editor for Specialist Lending Solutions, each B2B sister titles of YourMoney.com. She has labored as a journalist for over 4 years, initially within the specialty insurance coverage sector earlier than shifting onto mortgages.
