On Monday, Twitter altered the logo design on its web and mobile web browser to the popular Doge meme, the icon utilized by the notorious Dogecoin, a cryptocurrency referred to as a “memecoin.” Dogecoin rallied 20% in simply thirty minutes as the web took notification.
Elon Musk has actually long been a Dogecoin booster, and his tweets and looks on tv programs, consisting of Saturday Night Live, have often impacted the worth of the cryptocurrency.
He has actually happily moved the memecoin’s market considering that taking control of as the social networks platform’s CEO in October. In February, after tweeting a photo of his own animal, a doge, the token’s market cap increased $500 million.
Dogecoin was the very first memecoin, or a cryptocurrency that does not have any hidden worth aside from its status as a joke. Its levity has actually not avoided the token from building up an enormous following, with a market cap going beyond $13 billion. (Each coin is still worth less than 10 cents.)
Musk, a notorious promoter of memes, has actually typically locked on to Dogecoin’s web appeal, even prior to purchasing Twitter. In December 2021, he boasted that Tesla would begin accepting Dogecoin for a few of its product.
The brand-new CEO of Twitter is remarkable pic.twitter.com/yBqWFUDIQH
— Elon Musk (@elonmusk) February 15, 2023
With Musk’s Twitter experiment showing a monetary obstacle, professionals have actually hypothesized regarding his long-lasting prepare for the platform. One possible course forward is changing it into a payments service, where users would have the ability to move both fiat and cryptocurrency to developers and other users.
He initially floated payments for Twitter in a pitch deck to financiers in May—the platform presently has a tipping function, although it just produces around $15 million yearly. In January, the Financial Times reported that the business was getting regulative licenses to run throughout the U.S. as a payment processor.
Dogecoin has actually not been Musk’s sole venture into crypto. Tesla purchased $1.5 billion of Bitcoin in February 2021, although the business unloaded 75% of its holdings amidst a market decline in mid-2022.
After Twitter’s logo design was altered, users hurried to hypothesize regarding what occurred, with theories varying from its (relative) comical worth to a tactic by Musk to increase Dogecoin’s worth to support the social networks platform’s enormous losses.
it would be remarkable if he utilized this to pump doge back to 50 cents and after that discarded like $1bn into the marketplace so he can make an interest payment on twitter’s loans
— Ed Zitron (@edzitron) April 3, 2023
When Fortune connected to Twitter’s press account to ask about its most recent Doge-themed stunt, it instantly responded with another meme promoted by the mercurial creator: The poop emoji.