The Elland-based company, which makes natural family pet treats for consumers consisting of Pets at Home and Jollyes and numerous independent merchants, has actually hired Peter Harrison to direct its financing department.
The appointment follows a £1.75m financial investment Sniffers protected last September from the Yorkshire-based personal equity house Traditum to support the rollout of brand-new brand names and item varieties, in addition to purchase production and circulation functions at its website in Elland.
Peter brings with him over 15 years of FMCG and production market experience, having actually held senior positions with Morrisons, Asda and Victoria Plum. He signs up with from Aviva Bus where he was head of business financing. His experience of both Plc retail and personal equity backed companies will play an important function in scaling Sniffers and its own just recently introduced natural dog food brand name, NAW.
His duties at Sniffers will consist of tactical and monetary preparation, working throughout all locations of the business to offer monetary and business assistance to help Sniffers build on its recognized position and continue its development.
Speaking about his appointment to primary monetary officer, Peter said: “After spending a number of years in big corporations, I am thrilled to use my understanding and knowledge in food retail to a high development, PE-backed SME as soon as again.
“The UK family pet food sector is an interesting location to be today, and Sniffers is preferably positioned to accomplish substantial development and provide brand-new item proposals.
“Our freshly introduced NAW brand name, uses natural, no ingredients, and recyclable dog treats and lines up completely with the requirements of the marketplace, and I aspire to add to its success.”
Simon Brown, the CEO of Sniffers Pet Care, included: “We are enjoyed invite Peter on board as our brand-new chief monetary officer. With the calibre of his monetary and business experience, combined with his deep understanding of the FMCG and retail market, our company believe he will help us move forward our vision for Sniffers to turn into one of the UK’s leading natural family pet treat makers.”
