The e.l.f. UP! tycoon expertise champions progress and group for each eye, lip, face, paw and fin
TORONTO, Nov. 9, 2023 /CNW/ – e.l.f. Cosmetics and e.l.f. SKIN have launched a brand new one-of-a-kind expertise, e.l.f. UP!, on Roblox, a worldwide immersive platform for communication and connection. e.l.f. UP! takes customers on a dynamic, personalised journey to turn into profitable entrepreneurs and cultural changemakers. In e.l.f. UP!, customers create dream startups that signify locations and causes they care most about. The extremely personalised expertise fosters a sophisticated stage of self-expression whereas building life abilities like gamified monetary literacy and elevating social consciousness that customers will proceed to flex every time they return to e.l.f. UP!
“Our group has been asking for us to be on Roblox,” stated Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “It’s a part of our journey to disrupt norms, form tradition and join communities via positivity, inclusivity and accessibility. We did it first on TikTok with e.l.f. Yeah, then on Twitch with e.l.f. You, and e.l.f. UP! on Roblox shall be no totally different. This time we’re capable of create an expertise the place our group can comply with their entrepreneurial desires and empower the following era of changemakers who flourish in these digital economies.”
Informed by the World Economic Forum’s 2023 Future of Jobs Report perception that, “inventive, analytical pondering and coding are the important thing ability units for at the moment’s office,” and a recent examine by BazaarVoice that reported, “62% of all Gen Z both are or intend to turn into entrepreneurs,” e.l.f. UP! gives a digital sandbox to foster creativity and entrepreneurship. e.l.f. UP! was additionally constructed on the perception that, “88% of Gen Z say expressing themselves in immersive areas has possible helped them comfortably specific themselves within the bodily world,” (Source: Roblox’s 2023 Digital Expression: Fashion & Beauty Trends Report).
The e.l.f. UP! Experience
Built by Supersocial, a premiere developer and writer of metaverse video games and experiences, e.l.f. UP! options experiences impressed by e.l.f.’s hero choices, like Big Mood, a recording studio and karaoke bar, Holy Hydration!, an underwater sea life charity and animal rescue, Halo Glow, a crystal cave jewellery and artwork gallery, and Power Grip, an excessive climbing health club and tech startup. Distinctive options of the tycoon expertise embrace superior visuals and distinctive immersive components that set it aside throughout the Roblox platform. Non-playable characters could have distinctive personalities and function collectible ever-changing figures to be handled equally in-experience. Future developments post-launch will embrace a pet adoption middle the place customers can undertake animals to affix their journey, new recreation mechanics, extra areas impressed by new merchandise and launches, a multi-lingual rollout and extra.
One Million UGC Giveaways
In one other eyes.lips.first, e.l.f. shall be giving freely over a million user-generated content material (UGC) gadgets free within the e.l.f. UP! expertise, beginning with 10 distinctive gadgets on launch, impressed by e.l.f.’s hottest Holy Grail merchandise. Users will earn e.l.f.ing superb equipment influenced by the retailers inside their tycoon that mirror their values and passions, like a Holy Hydration! Goldfish Pet or Big Mood Musical Wings.
“In partnering with e.l.f., we’re amplifying a game-changing imaginative and prescient: the e.l.f. UP! expertise on Roblox is not simply one other recreation; it is a digital breeding floor for tomorrow’s artists, activists and changemakers,” stated Yonatan Raz-Fridman, founder and CEO, Supersocial. “It combines social influence with community-driven creativity, setting the stage for a brand new type of social entrepreneurship within the digital world.”
Every day, tens of tens of millions of individuals use Roblox to attach, talk and discover tens of millions of immersive experiences along with their associates. Built totally by its personal group, the varied platform aligns with e.l.f.’s mission to uplift and encourage its world group to be their finest selves.
“Since e.l.f. entered into the gaming group, they’ve at all times led with goal on making the house a greater, safer and extra uplifting place for every type of avid gamers, regardless of their gender or background,” stated Brad Timmins, founder and CEO of eGEN, a gaming and esports company. “This subsequent chapter within the ‘e.l.f.averse’ will proceed to be a magical world to tell, uplift, empower and help avid gamers and the following era of entrepreneurs.”
Tune in to all issues e.l.f. and Roblox by visiting e.l.f.’s social channels on YouTube, TikTok, Twitch and Instagram.
About e.l.f. Cosmetics
Since 2004, e.l.f. Cosmetics has made one of the best of magnificence accessible to each eye, lip and face. We make high-quality, prestige-inspired cosmetics and skincare merchandise at a unprecedented worth and are proud to be 100% vegan and cruelty-free. As one of many first on-line magnificence manufacturers, e.l.f. continues to draw a extremely engaged viewers and set benchmarks with new digital platforms. Our model is extensively available at main retailers similar to Target, Walmart and Ulta Beauty, and has a rising worldwide presence. Learn extra by visiting www.elfcosmetics.com.
About e.l.f. SKIN
Winning in pores and skin the clear + variety manner. Ingredient targeted skincare for each eye, lip, face and pores and skin concern. e.l.f. SKIN makes modern formulation at get-real costs, at all times vegan, clear and cruelty-free. All merchandise meet all requirements of unpolluted globally, exceeding each FDA and European Union Cosmetic Regulations and are formulated with out 1600+ restricted substances. e.l.f. is double cruelty-free licensed with Leaping Bunny and PETA, by no means testing on animals nor utilizing any substances which can be examined on animals. e.l.f. SKIN is extensively available at main retailers similar to Target, Walmart and Ulta Beauty and has a rising worldwide presence. Learn extra by visiting www.elfcosmetics.com/elf-skin.
About Supersocial
Supersocial builds digital worlds that empower digital natives to play, socialize, and specific themselves on metaverse platforms like Roblox. Our intensive portfolio of video games, experiences, and digital merchandise collections are identified all through the trade for his or her iconic visuals and a relentless deal with person expertise. As the premiere associate to the world’s main manufacturers, our mission is to create boundary-pushing experiences that signify the model on the highest requirements whereas feeling genuine and significant to metaverse communities. Learn extra by visiting supersocialinc.com.
About eGEN
eGEN is a gaming and esports consultancy business that makes a speciality of serving to manufacturers legitimately enter and keep in these on-line communities. With a mixture of qualitative and quantitative shopper analysis, subject material experience & relationships with the entire gamers, eGEN affords manufacturers alternatives to get behind the fourth wall of gaming. Learn extra by visiting egen.co
About Karta
Karta is an award-winning metaverse studio that helps manufacturers, artists and sports activities groups join with the billions of those who inhabit the world’s hottest digital worlds. With a marketer mindset and over 50 years of expertise in gaming, music and esports, Karta has carved a brand new, accessible and efficient manner for manufacturers to build long-term presence and obtain actual tangible success throughout the metaverse. The London-based firm was based in July 2021 by ex-Fnatic Erik Londré and music business veteran Tony Barnes.
For additional data, please contact:
e.l.f. Beauty Corporate Communications Inquiries: Melinda Fried, [email protected]
PR Inquiries: Olivia Crane, [email protected]
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