Dave’s Pet Food rebranding efforts reinforce the family-owned business’s mission of creating premium meals that is scrumptious, nutritious, and reasonably priced for all cat and canine homeowners
LONGMEADOW, Mass., Oct. 25, 2023 /PRNewswire/ — Dave’s Pet Food, LLC, a family-owned, affordably priced premium pet meals firm, at present introduced the launch of its first main rebrand within the firm’s 22-year historical past. The firm’s complete efforts have been timed to align with National Pet Wellness Month when the trade is targeted on selling the well being and wellness of all pets. The rebrand consists of every little thing from new brand and label designs to a brand new web site and thrilling product improvements, together with treats. This refresh comes at a time when pet mother and father perceive the worth of feeding their pets premium, pure merchandise, but additionally when extra of us are experiencing the ache of paying extra for almost every little thing.
“For many pet homeowners, premium means dear. After being a retailer for a lot of, many years and understanding what was available on shelf, I made a decision to problem that conference. From the beginning, my imaginative and prescient for Dave’s Pet Food was to make the perfect, most scrumptious and nutritious pet meals attainable and provide it at a worth that would not break the month-to-month price range. I firmly imagine you possibly can, and will, have each available to you as an proprietor. They should not be mutually unique,” mentioned Dave Ratner, CEO and Founder of Dave’s Pet Food. “This rebrand comes at a time when with the ability to afford nutritious meals that may maintain your pet wholesome and joyful may very well be a deal-breaker when it comes time to welcome a pet into the household. We’re dwelling in a time when greater than 6 million pets enter shelters, trying to be adopted1. If the worth and the standard of our meals can tip the choice to maneuver ahead with adoption, that is what retains us motivated to supply merchandise which are inclusive reasonably than unique.”
The previous few years have been each thrilling and daunting for the pet meals trade as it’s experiencing a interval of each development and problem. One of the largest obstacles of the present panorama is worth will increase. Pet meals costs climbed in 2022, experiencing the most important soar previously 5 years. These costs have been added on to the already increased 2021 costs2. This comes at a time when pet homeowners are on the lookout for manufacturers that ship premium formulation, which makes an affordably priced premium model, like Dave’s, well-positioned on the shelf.
“I see a lot potential for Dave’s Pet Food due to what I hear instantly from prospects within the retailer. They aren’t keen to compromise in the case of high quality, however they’re confronted with the fact of sticker shock once they take a look at among the extra well-known premium manufacturers,” Dave continued. “I wish to eradicate that second of ‘ought to I?’ or ‘should not I?’ when it comes time to placing product into their procuring cart—digital or in-store. With Dave’s, premium is right-priced.”
Customers will get their first glimpse of the brand new Dave’s Pet Food brand when the fully redesigned and, for the primary time—soon-to-be shoppable—web site launches on October 25, 2023. The brand will begin to roll out on a wide range of SKUs together with dry, canned, and a wide range of new semi-moist and freeze-dried therapeutic treats. Consumers can count on to see new label designs for 95% Meat, Limited Ingredient formulation, Naturally Healthy formulation, and Stewlicious on shelf and on-line all through 2024. The web site was designed with a versatile “particular options” part, which is able to assist information and educate consumers on the label modifications.
“These are huge modifications for the model. I want I might get all of them on shelf at present, that is how excited I’m about sharing our new look with each retailers and pet homeowners,” Dave mentioned. “I went into this challenge considering evolution, however in lots of circumstances, just like the 95% Meat label, it is a full-on revolution. Though the packaging is for pets, I see the design course as very human. It feels prefer it comes from a small, concerned, caring firm as a substitute of a giant, faceless, company model. It’s very Dave.”
About Dave’s Pet Food Company:
Dave’s Pet Food is a family-owned, family-run business that is devoted to bringing well being and happiness to as many pets as attainable by making a premium pet meals that is nutritious, scrumptious, and reasonably priced. Since 2001, Dave’s has been formulating, manufacturing, packaging, and retailing a various vary of premium cat and canine merchandise together with moist recipes, dry recipes, and treats. The firm additionally provides a wide range of practical formulation to assist pets with particular wants together with renal and urinary illness, delicate stomachs, and seniors. More data is available on the Dave’s Pet Food Website. Connect with Dave’s household on Facebook and Instagram.
1 2023, The Zebra
2 2023, Nielson Consumer LLC
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SOURCE Dave’s Pet Food
